Social media data presents both challenges and opportunities for managers. The document instructs students to use Orange software to analyze sentiment in text data from tweets, either by accessing a Twitter developer account or using sample tweet data files provided. Students are asked to submit a zipped file with their completed Orange project file analyzing sentiment and a sentiment analysis Excel file.

1. Social media and its data are both a challenge and
Social media and its data are both a challenge and an opportunity for managers. Please
follow the instruction in Text Social Data Analytics to use Orange software for mining text
data from social media. You need to submit the completed Orange file and the sentiment
analysis Excel file as a zipped file attachment.Social Media Text Data AnalyticsUsing Corpus
to Read Tweets for Sentiment AnalysesIf Twitter did not approve your application for a
developer account, please feel free to use any of the 4 files with tweets data posted in the
zipped folder above titled “Tweets Data For Project 7”. Instead of using the Twitter
widget, use the Corpus widget to upload the excel file of your choice (see video 2) and
follow the steps shown in the video.