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Music video concept
1. Music Video Proposal and Treatment
โHold on weโre going homeโ by Drake, Wolf(ใชใชใซใ) Productions.
Director: Olivia Singleton
The general feel of the music video I am making will be: a group of mixed race gangsters,
wearing heavy gold chains that make them look as wealthy as they are, a mixed race girl
who looks as if she belongs in a Burlesque movie, low key lighting set at night time and
when inside it will be low key lighting with a nice candle setting before her world turns
upside down, a group of white wealthy men to be portrayed as evil. And basically itโs going
to have a few changes and turns because the actual music video Iโm going off is sad and
then it has a happy ending but itโs a serious music video like a short film, in certain scenes
Iโm going to add twists so when sheโs in the bedroom before getting kidnapped, she starts
doing a dance like in burlesque just for the sake of it because sheโs waiting for her fiancรฉ to
get home and sheโs all glammed up. Another scene Iโm adding a twist to is when theyโre in
the car going to get his fiancรฉ from the kidnappers the actual music to the video will turn
down and chris brownโs song will play and theyโll start bopping and dancing in the car and
the setting will be funnier but then itโll change back to gloomy when the music goes off and
they get to the place.
Treatment
When I do my video, Iโm picturing the scene to be an October night, where itโs cold and you
can see the fog which makes it more chilling, and the sky will be pitch black but itโll only be
about 7-8pm. For the first scene of the music video, itโll be outside hence the reason for me
wanting the setting to be how I described.
Here are the few rules that I want to apply in making the music video:
1. It is a narrative music video that I want to make which tells a story
2. A steady cam will be used to film the different characters in different scenes, I think
this will be a good camera to use because in the first few scenes theyโll be sat down
and Iโll need a few focuses on the faces and then when it gets to the action part I
would love to use a โgo proโ camera which you can attach to any part of your body
which snowboarders/surfers/skateboarders often use these types of cameras to
make the viewer feel more involved when they watch it, sort of like 3D movies so I
can imagine that itโll be a really good technique to use if someoneโs in a fight or
shooting and you see from the shooters POV and the victims POV and in my head
thatโd make it look amazing and tons better than using a DSLR camera as you canโt
get the same effect from it.
2. 3. Extras and talents will be needed. Iโll need a main mixed race girl to play the girl who
will get kidnapped as revenge, preferably with a made up face and I will need her to
be able to dance. Sheโll be wearing a full body lace corset like burlesque looking with
her face made up, because sheโs waiting for her fiancรฉ to get home to surprise him.
Iโll also need a main man whoโs also mixed race and would play the role of a
gangster, and a few other men like him whoโre in his โcliqueโ. And then Iโll need a
gang of white men in suits who look high in profession but are also gangsters.
4. Will mostly shoot outdoors and then in a club, and a warehouse and a big house.
5. The lighting will be dimmed so Iโd need as much low lighting as possible, because itโs
not a positive video I need the lighting to be like the setting.
6. Camera shots:
a) I will need a good focusing camera for the first scene as theyโre having
drinks at a bar and toasting to something.
b) I will need a close up camera to film the woman doing her makeup before
she gets kidnapped which will be closely shot on her face.
c) I will need a camera that can follow the person whoโs giving the main man
the phone in slow motion.
d) I will need a camera that will be able to film in a dark setting with candles
e) I will need a camera that will be able to film fast movements as theyโre
shooting.
f) I will need a camera that wonโt be shaky because itโll mostly be shot
handheld.
7. The first group which are the main group are a mix of white and mixed race, and
they will be wearing suits and chains, the suits will be black grey and white. The
main girl will be wearing a full body white lace corset with a few white pearl
necklaces. The main man will be wearing a white suit with a black shirt and a gold
chain with a gold watch. The second main group whoโre the enemies will be wearing
suits also varied from grey to black to white.
8. The music video will be like a short film so Iโll want it filmed like that as itโs a
different style of editing compared to other music videos.
To get the picture, I will show you these following music pegs on YouTube:
1. Drake โ Hold On, Weโre Going Home (Main)
http://www.youtube.com/watch?v=GxgqpCdOKak&feature=c4-
overview&list=UUQznUf1SjfDqx65hX3zRDiA
2. Christina Aguilera โ Express (For the dance scene)
http://www.youtube.com/watch?v=KCBLTpXl3wU
3. Chris Brown โ Love More ft. Nicki Minaj (In the car)
http://www.youtube.com/watch?v=Tff2oE31Mlw
3. CREW:
Director/Production Designer(over all look of the film): Olivia Singleton
Directors of Photography(over all look of the camera shooting):Sarah Murray
Assistant Director: Emily Aldred
Set Decorator:
Head Stylist: Shauna Leacy
Make-up: MAC
Editor: Ryan Sharman
CONCERNS:
One of my biggest concerns is the budget that I will set myself because obviously camera costs, mics,
tripods; lighting, hiring people to work for me will cost a lot and I havenโt got that sort of money this
is why itโs a concern.
Another concern would be trying to get it all to the standards that I see it to be in my head and how I
expect it to be because realistically the sort of things I want to see in my music video are very
difficult to make happen.
Also getting MAC to do makeup for the whole of my cast would amount up to a lot and some may be
allergic to the products.