Natalie Major is a 17-year-old singer-songwriter from Chicago who now lives in Los Angeles. She released her debut album "Little Mockingbird" in 2014. The treatment sheet describes plans for a music video for Natalie's unreleased song "Heartbreaker." The concept is that Natalie's character gets revenge on a former lover by destroying reminders of him and other girls. Locations include the school drama room, countryside, and houses. Costumes, makeup, and props help convey themes of rebellion, mystery, and empowerment.
2. Background on artist:
Natalie Majoris a 17 year old girl who is from America.
Although her hometown is Chicago, she nowlives in Los
Angeles.Natalie has aspired to be a singer since she was a
young girl. Her inspirationsare Sia, Florence and the machine,
the blackkeys, ConorOberst and Justin Nozuka.
In 2014, Natalie released an album called ‘Little Mockingbird’,
on her album it featured a total of 5 songs. She has also released a few
songs in 2015 and 2016 as well. The song I will be doingfor my music
video was not on this album, however when I first listened to this song, I
was able to imagine the direction for this music video and how I would be
able to do so.
‘Heartbreaker’ concept and ideas:
The song ‘Heartbreaker’ was an original songby Natalie Major.I chose
this song because I liked the beat,the song itselfand the overall message
behind it.Personally,I believethis song has a pop-rockvibe to it, so in my
music video I will be conveying the codes and conventions ofa pop-rock
music video.In my opinion,Ibelievethe song is about a girl who was
cheated on, and in order for her to stop being heartbroken,she decides
to become the heartbreaker.My idea for my music video is in order to
solvethis problem, she comes up with the idea that in order to no longer
feel heartbroken she will get revenge. This is done by takingout the girl's
heart (which is the girl he cheated on with),she will also destroya piece
of his clothing,and she will destroythe gifts he gave her. However, she
feels as if that's not enough,so in the end,she decides to take out her
heart and breaks it by smashingit on the floor.
3. Performanceand Narrative:
In my music video I will use both performance and narrativeto make my
music video more interesting. When my actress performs the song, she
will be usingmicrophone to make the performance more realistic.The
story I will be trying to tell to my audience will be that my main actress is
tired of being used,so she takes matters into her own hands and she
decides to do somethingabout it.
Location:
For my music video,I will be shootingin a range of places for my music
video.One of the locations that we will be shootingat is at my school’s
drama room because it’s a spacious room, with equipment that I will
need for my music video e.g. a green screen and spotlights.
Another location formy music video will be at
Lambley Dumbles.I will be shootingher because I will
get a range of shots of my artist in the countryside.
Although when I film here, it won’t be a part of the
narrative,it will mostlybe my main actress lip-syncing.
I will also be shootingat my house for my music video. I will be shooting
some of the narrativeat my house, as well as outside my house.
Lighting:
All of my filmingwill be done in the daytime.By doingso,
my musicvideo will have natural light (which is a pop-rock
music code and convention),although Iwill be using
spotlights when I’m filmingin the drama room when using
the green screen. Since I’m filmingthis in late October and
4. November, the sun goes down earlier,which means the daylight is
limited, therefore I will haveto make sure when I’m filming it will have
to be at an appropriate time before it turns dark.
Camera shots:
In my music video, I will be using a range of camera
shots throughout my music video. I will use certain
shots which will help the audience understand what
could happen next. For example, I will be using an
over the shoulder shot, which will show my main
actress using her phone in order to show what will happen, by doing
this it will give the audience a clearer understanding on what’s
happening. I will also be using different camera movements, for
example I will be using track when following my artist, I decided to
do this because it’s convenient for my music video, and it’s a
common camera movement used in other music videos.
Editing and Effects:
For my music video to be successful, I will have to use editing
software in order for my music video to be at a good
standard. When editing my music video, I used IMovie,
which I have used for other filming projects. I believe using
IMovie will be a good editing software because I have used it
before, meaning I have a better understanding on how to
use it, it also has a lot of features for me to use when editing.
When editing my music video, I will be using various effects to make
my music video more exciting, rather than just leaving it and looking
boring. The effects that I will be using when editing will be to change
the colours of the music video to make it look lighter and natural. At
times I will also speed up shots or slow them down to match the beat
of the song.
5. Costumes:
In my music video, my actors will be wearing clothes that match
the music video, as well as the music genre. Throughout the music
video, my main actor and other actors will be wearing different
clothes. One of the clothes my main actor will be wearing is a
leather jacket and black jeans. I decided to go with this outfit choice
because when I watched other pop-rock music videos, this outfit was
a common choice. The black jeans and black leather jacket gives
connotations of rebellion, as well as mystery, which I want convey
with my main character.
Another outfit choice will be a blue denim jacket. I have
decided to include this because this jacket seems to be very
laid-back, which at times can be a code and convention of a
pop-rock music video.
I have also decided to include a red flannel for my music video. I
decided to use a red flannel for one of my costumes because the
two colours red and black can connote different and similar
themes, for example red can connote love and anger, whereas
black can connote mystery, but both colours can connote power,
and these themes are used in my music video.
Makeup:
The makeup that will be used for my music video won’t be
anything eccentric. However, I will be using red lipstick, which
will be worn by my main actress. The colour red can connote
power as well as love, and these two connotations are two
important themes throughout my music video.
6. Props:
I will be using a various amount of props throughout my music
video. The first prop that I will talk about is an IPhone. I have
decided to use this as a prop in my music video, because when
filming my music video, in few of the shots there will be close
up shots of my actress using the phone in order to find her
targets.
I will also be using a stove lighter in my music video. This
will be in my music video, because this will be when my
actress finally let’s go of some of the pain, and she burns
a letter from one of the boys who played her in the past.
I will also be using a ceramic red heart throughout my
music video. This is the most important prop in my music
video, this will be the heart used when my main actress
pulls out other girls hearts. This will also be used towards
the end of my music video. At first I was going to use a
glass heart because I thought it would smash easier, but
then I decided to use a ceramic heart instead.