2. PR7 Me & My Movies
• Date set: 16/03/2015
• Submission Date: 31/03/2015

3. Task 1: Presentation
• 1.Choose ONE genre and at least 3 examples of films
from that genre. In your article give the film title,
director, year of production and a brief synopsis.
comedy
fantasy
horror
thriller
action
Crime
Sci fi

4. • 2.Consider what it is that
attracts you to your
chosen genre.
• Why do you like the
genre? List at least three
factors, e.g. Stars, story,
special effects

5. Intertextuality
• Is there any
intertextuality
with other films,
of the same
genre or other
genres?
• Does
intertextuality
encourage you
to watch a film?
How?
Star Wars, 1977
High Noon, 1952

6. Star Theory
• Do you watch a film because of who is in it?
What makes you want to see a particular star
in a particular role? Do you watch a film due
the genre of film that a particular star is
known for appearing in?

7. Frameworks of interpretation:
• 3. Choose 3 film trailers
from your chosen genre.
• Use Lacey’s Repertoire
of Elements to analyse
codes and conventions,
narrative setting etc.
• Add these notes to your
article and illustrate with
examples.
https://www.youtube.com/watch?v=tmeOjFno
6Do
Avengers Age of Ultron Trailer
Lacey’s Repertoire of Elements
• Character
• Narrative
• Iconography
• Setting
• Technical and Audio codes

8. • Media literacy:
• How do you find out about films. Where
do you get your information?
• Social networking
• Web apps
• Blogs
• Magazines
Think about the main methods you use to
which you can call yourself ‘media literate’
Write these up into your article, with
examples

9. • Reception Theory (Stuart Hall):
This theory defines how we react to films
based upon our:
• age
• gender
• ethnicity
• social class, culture/personal history,
political outlook circumstances of
exhibition (e.g. home/cinema/film studies class)
• Use the notes from the class activity to
help you with this

10. Active Spectatorship
• Active spectatorship theory suggests each viewer is
different and many people in the audience will question the
film and react to it in different ways to others, not just
blindly accepting the messages.
• Active spectatorship also relates to the idea of FANDOM
where the audience for a particular film adopts it as their
own e.g Star Wars
• https://www.youtube.com/watch?v=xU9a0t174N4
• Active spectatorship also takes into account pre and post
viewing experiences, for example the brilliant marketing
campaign for Prometheus (Trailers/viral marketing)
attracted the film a wide audience, but the film failed to live
up to expectations

11. Active Spectatorship & Fandom
• In your final paragraphs(s), state what forms of
FANDOM, i.e.
• Fanclubs
• Conventions
• Facebook groups/pages
• Societies
• There are for your chosen genre and describe
them

12. • Finally, in terms of active
spectatorship describe
whenever the marketing
campaign for an actual film
either hasn’t met, or
exceeded your expectations
(hint: A Walk Amongst The
Tombstones??)