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Iaap Social Sites To Build Membership Barbara Rozgonyi

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Presentation to IAAP's Illinois chapter.

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Iaap Social Sites To Build Membership Barbara Rozgonyi

  1. 1. Using Social Networking Sites to Recruit and Retain Members By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text
  2. 2. Our Agenda <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Communities </li></ul><ul><li>Getting Started </li></ul>
  3. 3. Social Networking Survey
  4. 4. Chapter Benefits <ul><li>Search </li></ul><ul><li>Community </li></ul><ul><li>Connections </li></ul>
  5. 6. <ul><li>Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014 </li></ul><ul><li>Source: Forrester </li></ul>
  6. 8. Your Biggest Takeaway <ul><li>Position your chapter as the organization people want to join. </li></ul>
  7. 10. Presentation Online <ul><li>www.slideshare.net/wiredprworks </li></ul>
  8. 12. Social Networking Tools <ul><li>Personality </li></ul><ul><li>Community </li></ul><ul><li>Value </li></ul><ul><li>Search Engine Optimization </li></ul>
  9. 13. Social Media Hazards <ul><li>Privacy </li></ul><ul><li>Time Management </li></ul><ul><li>Strategy </li></ul>
  10. 15. Social Networking Rules <ul><li>Be nice </li></ul><ul><li>Make connections </li></ul><ul><li>Don’t Sell </li></ul><ul><li>Be Responsive </li></ul><ul><li>SHARE </li></ul>
  11. 17. Best Social Networking <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Slideshare </li></ul><ul><li>Flickr </li></ul>
  12. 25. LinkedIn <ul><li>U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008 </li></ul><ul><li>Profile </li></ul><ul><li>Summary </li></ul><ul><li>Groups </li></ul><ul><li>Questions and Answers </li></ul>
  13. 30. Facebook <ul><li>Friends </li></ul><ul><li>Social </li></ul><ul><li>Community </li></ul><ul><li>Events </li></ul><ul><li>36.03 percent of all U.S. social network traffic 02/09 </li></ul><ul><li>5 M newbies weekly </li></ul><ul><li>3 B minutes daily </li></ul>
  14. 36. Twitter <ul><li>Follow </li></ul><ul><li>Followers </li></ul><ul><li>Search </li></ul><ul><li>Up 131% </li></ul><ul><li>9.3 Mil US </li></ul><ul><li>Visitors March 2009 </li></ul>
  15. 37. ComScore March 2009
  16. 40. Flickr <ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Groups </li></ul>
  17. 43. Slideshare.net <ul><li>Slides </li></ul><ul><li>Audio </li></ul><ul><li>Social Bookmarks </li></ul>
  18. 45. Video <ul><li>Viddler or Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Ustream </li></ul>
  19. 46. Blogs – Publishing Online <ul><li>Create </li></ul><ul><li>Comment </li></ul><ul><li>Search </li></ul>
  20. 49. Matt, creator of WordPress and Erin Games
  21. 50. Communities <ul><li>Consulting Sites </li></ul><ul><li>Forums </li></ul><ul><li>Social Media Club Chicago </li></ul><ul><li>Membership Sites </li></ul>
  22. 51. Review <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Communities </li></ul><ul><li>Getting Started </li></ul>
  23. 52. Google Results
  24. 54. Your Biggest Takeaway Position yourself as the community leader with the answers people are looking for.
  25. 57. Questions <ul><li>What’s your biggest question about how you can use social networking to help you grow your consulting business? </li></ul><ul><li>To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-day workshop. </li></ul>

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