Why Does Social Matter?Brand enthusiasm: Turn followers into “fans” Loyalty: Build on service; go to your customersAdvocacy: Educate and maintain support Monitor: Issues management in real time
Nearly 60% of those working in financialservices think that their industry has so farnot been effective in utilising social media.* 81% of people in the financial sector see Twitter as the most important social network for their organisation, compared to under 50% for LinkedIn and Facebook.* One quarter of respondents are daunted by the volume of traffic on social media and how to monitor and manage it.* 38% of respondents are concerned by social media because of a lack of time and resource dedicated to it.**Cicero Consulting (http://www.cicero-group.com/wp-content/uploads/2012/01/Cicero_SoMe_Report_200112_Web.pdf)
Our History of Using Social Private groups; corporate page; focused on customers, jobs Discussions on timely topics Search and search engine optimization Thought leadership – people and topics Repository of industry info; content provider Real-time news aggregation/intelligence; relationships Branded video content; media interviews
The Content Challenge• Discovery: How do we find/share valuable social media content?• Verification: How do we make sure we can trust it?• Delivery: How do we turn that content into value for our audience – online, offline and via mobile?
Rules of Engagement• Listen: We are awash with data• CRM: Salesforce.com changes the game• Integrate: It’s not a silver bullet• Intelligence: Everything will move in real time• Risk: It’s real; manage it