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Social Media With A Cause

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Social Media With A Cause

  1. 1. Leveraging the impact and connectivity of social networks to reach your audience
  2. 3. <ul><li>Dazzle them with statistics </li></ul>
  3. 4. <ul><li>Inauguration Day, 2009 </li></ul><ul><li>2 million status updates 4,000/min average </li></ul><ul><li>8,500 spike at Pres. Obama’s speech </li></ul>
  4. 5. <ul><li>Fun Fourth Festival Haikus Fireworks countdown Blog </li></ul>Convincing board and staff
  5. 6. <ul><li>Social media is one more channel, not a separate strategy </li></ul><ul><li>Mesh with your organization’s: </li></ul><ul><ul><li>Mission </li></ul></ul><ul><ul><li>Goals </li></ul></ul><ul><ul><li>Objectives </li></ul></ul><ul><ul><li>Outreach </li></ul></ul>
  6. 7. <ul><li>The intern trap </li></ul><ul><li>Get staff buy-in </li></ul>
  7. 8. <ul><li>Getting started with social media and social networks </li></ul>
  8. 9. <ul><ul><li>Google alerts </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>Search.Twitter.com </li></ul></ul><ul><ul><li>Bloglines </li></ul></ul>
  9. 11. <ul><li>Create a movement </li></ul>
  10. 12. <ul><li>Create useful content </li></ul>
  11. 14. <ul><li>Divide and conquer </li></ul><ul><li>Automate what you can (but not everything) </li></ul><ul><li>Start small </li></ul>
  12. 15. <ul><li>The three B’s </li></ul>
  13. 16. <ul><li>Be Honest </li></ul><ul><li>Be Human </li></ul><ul><li>Be Transparent </li></ul>
  14. 17. <ul><li>Some quick advice </li></ul>
  15. 19. <ul><li>Group pages </li></ul><ul><ul><li>“ Friendable” </li></ul></ul><ul><ul><li>Short-term </li></ul></ul><ul><ul><li>Causes </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Keep fresh </li></ul></ul>
  16. 20. <ul><li>Fan pages </li></ul><ul><ul><li>Indexable </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Suggest to friends </li></ul></ul><ul><ul><li>Public profiles guide at facebook.com/facebookpages </li></ul></ul>
  17. 21. <ul><li>Use your profile </li></ul><ul><ul><li>Find donors </li></ul></ul><ul><ul><li>Find sponsors </li></ul></ul><ul><ul><li>Create groups </li></ul></ul><ul><ul><li>Connect with others in your industry or field </li></ul></ul><ul><ul><li>Virtual rolodex </li></ul></ul>
  18. 22. <ul><li>Microblogging </li></ul><ul><ul><li>140 characters </li></ul></ul><ul><ul><li>Shorten links </li></ul></ul><ul><ul><li>Tweet ratios </li></ul></ul><ul><ul><ul><li>Followers/following </li></ul></ul></ul><ul><ul><ul><li>Tweets about you </li></ul></ul></ul><ul><ul><ul><li>Tweets about others </li></ul></ul></ul><ul><ul><ul><li># hashtags </li></ul></ul></ul>
  19. 23. <ul><li>Summer of social good </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>12secondstv </li></ul></ul><ul><ul><li>Globalgiving </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul>
  20. 25. <ul><li>Twitter.com/stephskordas </li></ul><ul><li>LinkedIn.com/in/stephanieskordas </li></ul><ul><li>[email_address] </li></ul>

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