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Build Your Brand with Facebook, Twitter & MySpace


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Build Your Brand with Facebook, Twitter & MySpace session at the ASD/IMA conference in Las Vegas March 1st 2010.

Network Solutions offer a full range of Web-related services. In addition to domain name registration, we offer Web site design and hosting, e-commerce solutions, online security products, and search engine marketing and optimization.

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Build Your Brand with Facebook, Twitter & MySpace

  1. 1. ASD Conference Las Vegas 2010 Build Your Brand with Facebook, Twitter & MySpace
  2. 2. Build Your Brand with Facebook, Twitter & MySpace
  3. 3. Check out these special offers for attendees of this session <ul><li>Get a brand new domain w/ Network Solutions for $6.99 ! Use DOMSOCIAL1 to get it! |  </li></ul><ul><li>Web hosting is a necessity for any website:  | Use HOSTSOC001 to get 35% off hosting w/ Network Solutions! </li></ul><ul><li>It's easier to manage your domains when they're in 1 place! Transfer to Network Solutions for $6.99 using DOMSOCIAL3 </li></ul>
  4. 4. Once Upon a time …..
  5. 5. And then the dreams came true …… Social Media Swami for
  6. 6. Communication is about human connections and conversations Pony Express Federal Express
  7. 7. Technology always evolving
  8. 8. Communication methods are changing <ul><li>Send mail to PO BOX </li></ul><ul><li>Call us 1-800 </li></ul><ul><li>Visit us at www. </li></ul><ul><li>Just Google us </li></ul><ul><li>Future: Geo Location : Its 12 noon and you may be hungry we are right round the corner 2 blocks from you </li></ul>
  9. 9. Increased dependence on wisdom of strangers – Product Reviews, service discussions
  10. 10. Content creation is democratized Blogs Media Podcasts Answers Video Pic courtesy Janis Krums : http:// /
  11. 11. Traditional media usage is changing
  12. 12. Community Media audience is growing <ul><ul><li>Gartner : By 2014, social networking services will replace e-mail as the primary communications vehicle for 20 % of business users. </li></ul></ul><ul><ul><li>With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now) </li></ul></ul><ul><ul><li>LinkedIn Now 60 Million Strong </li></ul></ul><ul><ul><li>Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  13. 13. See the full study at http://
  14. 14. 25% Small Business use social media presence – Doubled since last year <ul><ul><li>Network Solutions – University of Maryland Small Business Success index </li></ul></ul>
  15. 15. Once you have a web presence your business is global
  16. 16. Case Studies
  17. 17. Never used a computer – Yet his customers review him online
  18. 18. Daycare principal does not use email – yet s chool has Latest web technology <ul><li>You can order your kids lunch online </li></ul><ul><li>Document portal </li></ul><ul><li>Parents portal </li></ul>
  19. 19. Network Solutions Ecommerce customer - Having a business and taking care of a baby 17 th First order came from a Twitter conversation
  20. 20. Ready to jump on the Social Media Bandwagon ? Graphic credit :
  21. 22. Reasons why <ul><li>Free (requires time commitment) </li></ul><ul><li>Flexible options </li></ul><ul><li>Help Your Search Engine Rankings  </li></ul><ul><li>Traffic to your website / business </li></ul><ul><li>Good Word of mouth </li></ul><ul><li>Leads </li></ul>
  22. 23. Business Objectives <ul><li>Connect with customers </li></ul><ul><li>Get ideas, trends, buzz </li></ul><ul><li>Find peers and network </li></ul><ul><li>Easy distribution of content </li></ul><ul><li>Greater reach </li></ul><ul><li>New Clients </li></ul>
  23. 24. Become an expert <ul><ul><li>You have to learn the tools </li></ul></ul><ul><ul><li>Spend your own time </li></ul></ul><ul><ul><li>Find other enthusiasts/partners in crime </li></ul></ul><ul><ul><li>Invest time in attending offline events </li></ul></ul>
  24. 25. 3 step process <ul><li>Integrate Social media into your marketing campaign </li></ul><ul><li>Make your existing marketing collateral social </li></ul><ul><li>Engage with your existing customers </li></ul>
  25. 26. Use case : Email could be social too <ul><li>Consolidate all your contact lists </li></ul><ul><li>Post news about your email offers on Twitter </li></ul><ul><li>Make your email available online </li></ul>
  26. 27. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: LISTEN PARTICIPATE Photo Courtesy: CONTRIBUTE Photo Courtesy:
  27. 28. Listen : Google Alerts <ul><li>Where are the discussions taking place </li></ul><ul><li>Trends and competition </li></ul><ul><li>Content ideas </li></ul>
  28. 29. Participate <ul><ul><li>Join Communities </li></ul></ul><ul><ul><li>Comment on Blogs </li></ul></ul><ul><ul><li>Answer Questions </li></ul></ul><ul><ul><li>Thank reviewers of your business </li></ul></ul><ul><li>Show your expertise </li></ul><ul><li>Appear in search </li></ul><ul><li>Traffic back to your business </li></ul>
  29. 30. Become a publisher – Create content <ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Microblogs </li></ul></ul><ul><ul><li>Guest posts </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Communities </li></ul></ul><ul><ul><li>Social Media Press Release </li></ul></ul><ul><ul><li>Multi- Media </li></ul></ul><ul><li>Share your content </li></ul><ul><li>Link to other web sites </li></ul>
  30. 31. Linkedin Links to your website and appear in searches for LinkedIn users
  31. 32. Websites and Blogs Call to Action to visit the company website http:// /
  32. 33. Blogs Call to action about the Business –Ordering prints http://photos-by- /
  33. 34. Twitter Business Info here – Your conversations will lead your connections to your page http://
  34. 35. Share your happy moments
  35. 36. If chips can have their own page so can you!
  36. 37. Facebook <ul><li>Add a newsletter sign up widget </li></ul><ul><li>Give special Facebook offers </li></ul><ul><li>Ask for feedback </li></ul><ul><li>Ask website visitors to become your Facebook fan </li></ul><ul><li>Encourage customers to join </li></ul>
  37. 38. MySpace http:// <ul><li>Establish your MySpace presence </li></ul><ul><li>Appear in searches </li></ul><ul><li>Reach the MySpace audience </li></ul>
  38. 39. Videos : Tell your Story Kodak Zi8 HD Pocket Video Camera 
  39. 40. Podcasts & Your Own Radio Shows Flickr photo by  Mark J Hunter
  40. 41. Photos- Flickr
  41. 42. Mobile strategy <ul><li>The world has 1.4 Billion Tvs </li></ul><ul><li>2.5 billion cell phones </li></ul><ul><li>When people shop they don’t take their PC along </li></ul><ul><li>Desperate need to compare prices </li></ul><ul><li>Ask their social network for advice </li></ul>
  42. 43. Your Social Media Plan <ul><ul><li>Setup Alerts </li></ul></ul><ul><ul><li>Join and setup profiles in 3 social networks </li></ul></ul><ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul></ul><ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul></ul><ul><ul><li>Converse, don’t sell </li></ul></ul><ul><ul><li>Answer questions and become an expert in your niche on LinkedIn </li></ul></ul><ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul></ul><ul><ul><li>Measure your efforts </li></ul></ul><ul><ul><ul><li>How many times were you mentioned </li></ul></ul></ul><ul><ul><ul><li>How many people read your posts </li></ul></ul></ul><ul><ul><ul><li>Inbounds links </li></ul></ul></ul><ul><ul><ul><li>Are your customers evangelizing </li></ul></ul></ul><ul><ul><li>Attend one local event a month </li></ul></ul><ul><ul><li>Ask for help from the community if you need it </li></ul></ul>
  43. 44. Tactical Steps <ul><ul><li>Claim your business on Yelp </li></ul></ul><ul><ul><li>Encourage customers to review you on social networking sites </li></ul></ul><ul><ul><li>Integrate Social Media components to your website </li></ul></ul><ul><ul><li>Thank reviewers </li></ul></ul><ul><ul><li>Special offers for Fans </li></ul></ul><ul><ul><li>Add social media to your marketing plan </li></ul></ul>
  44. 45. Future trends <ul><ul><li>Location based search </li></ul></ul><ul><ul><ul><li>Example : Realtime results for  &quot;indian food&quot; near:&quot;dc&quot; within:15mi </li></ul></ul></ul><ul><ul><li>Geo tagging </li></ul></ul><ul><ul><ul><li>Foursquare, Google latitude </li></ul></ul></ul><ul><ul><li>Mobile social networking </li></ul></ul><ul><ul><li>Niche Social networks </li></ul></ul>
  45. 46. Blogs to Follow <ul><li>Small Business Trends </li></ul><ul><li>Get Elastic http:// / </li></ul><ul><li>SMART Ecommerce Blog ( Network Solutions ) </li></ul><ul><li>GrowSmartBusiness http:// </li></ul>This presentation will be on our Blog tomorrow
  46. 47. Follow us on Twitter & Facebook <ul><li>@ netsolcares </li></ul><ul><li>@ nsoffers ( Coupons and Offers ) </li></ul><ul><li>@ WgBiz </li></ul><ul><li>@ GrowSmartBiz </li></ul><ul><li>@ SMART_ecom_blog </li></ul><ul><li>Facebook : http:// </li></ul>
  47. 48. Network Solutions <ul><li>Domains </li></ul><ul><li>Find-a-domain services </li></ul><ul><ul><li>Certified Offer </li></ul></ul><ul><ul><li>Backorder </li></ul></ul><ul><ul><li>Premium Domains </li></ul></ul><ul><li>Domain Web Forwarding </li></ul><ul><li>Private Registration </li></ul><ul><li>Communication </li></ul><ul><li>Business E-mail </li></ul><ul><li>Secure E-mail </li></ul><ul><li>Sell Online </li></ul><ul><li>E-commerce website packages </li></ul><ul><li>E-commerce Tools Merchant Account </li></ul><ul><li>Do It For Me E-Commerce Website Design Service </li></ul><ul><li>Marketing </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Pay Per Click Advertising </li></ul><ul><li>Optimized Press Releases </li></ul><ul><li>Directory Services: Monster Marketplace & ThinkLocal </li></ul><ul><li>Enhanced Business Listings </li></ul><ul><li>Link Building </li></ul><ul><li>Content Creation </li></ul><ul><li>Security </li></ul><ul><li>SSL Certificate </li></ul><ul><li>PC Security </li></ul><ul><li>Websites </li></ul><ul><li>Website Hosting </li></ul><ul><li>Statistics and Website tools </li></ul><ul><li>Professional Website Design Services </li></ul><ul><li>Professional Logo Design Services </li></ul><ul><li>Mobile Websites </li></ul>PR Measurement Summit June 2009 <ul><li>We service over 3 million SMB customers and manage 7.5 million domain names. </li></ul>
  48. 49. Questions ? <ul><ul><li>Shashi Bellamkonda [email_address] </li></ul></ul><ul><ul><li>Twitter: @shashib </li></ul></ul><ul><ul><li>Small Business Success Index : </li></ul></ul><ul><ul><li>Network Solutions Blog : </li></ul></ul><ul><ul><li>Web Community Network : </li></ul></ul><ul><ul><li>Small Business Network : </li></ul></ul><ul><ul><li>Women Entrepreneurs : </li></ul></ul><ul><ul><li>Other Media: </li></ul></ul><ul><ul><ul><li>Technology & Social Media: </li></ul></ul></ul><ul><ul><ul><li>Digital Thoughts: </li></ul></ul></ul><ul><ul><ul><li>Restaurant Reviews: </li></ul></ul></ul><ul><ul><ul><li>Examiner Column : http:// Tech Cocktail Column: http:// What I am reading: http:// </li></ul></ul></ul>