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The Intersection of Public Relations & SEO

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Wil Reynolds
Wil Reynolds

SEO and PR go together like hand and glove...well they should. This presentation is built to help you navigate those tricky waters if you are an SEO. It also outlines several ways you can be a little more like your friends in PR and even use some of your skills to help them.

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@wilreynolds PRSEO
@wilreynolds FightingFOR“Control”
3 @wilreynolds want to Fight For client control
4 @wilreynolds Fight for TheirCustomers
5 @wilreynolds Beliefthat SEOsare MORE THAN…
@wilreynolds “reverse engineerers”
@wilreynolds How long was a list of PR sites going to be the way to victory?
@wilreynolds
@wilreynolds New Team?
@wilreynolds Are these your “Link Builders”
@wilreynolds Who woke up this morning hoping to get a spam email or a press release?
@wilreynolds
@wilreynolds Silo Busters
@wilreynolds
@wilreynolds
@wilreynolds @wilreynolds
@wilreynolds You created an infographic @wilreynolds
@wilreynolds “You created an infographic” @wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds “Link” Builders
@wilreynolds Territory! Who’s win is it?
@wilreynolds SEO?
@wilreynolds PR?
@wilreynolds The Role of Social
28
29
30
WannaWin??? http://www.flickr.com/photos/theenmoy/
@wilreynolds Unlock SocialUnlock SEOUnlock PR https://www.flickr.com/photos/lynnder/
@wilreynolds The Mix is a MUST! https://www.flickr.com/photos/lynnder/
@wilreynolds No one is waiting for your release! https://www.flickr.com/photos/mike52ad/
@wilreynolds Your Forced Stories are a blur https://www.flickr.com/photos/mike52ad/
36 @wilreynolds Traffic drivingis not taking care of your customer!
37 @wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds 256 Rims
@wilreynolds
@wilreynolds
@wilreynolds Good SEO?
@wilreynolds
@wilreynolds Crickets
@wilreynolds Relationshipsare Fragile https://www.flickr.com/photos/filtercollective/
@wilreynolds SEO’s why must you scale everything?
48 @wilreynolds Built a CLICK!
49 @wilreynolds Lost a CLIQUE!!
50 @wilreynolds
@wilreynolds
52 @wilreynolds
@wilreynolds Do it again!
@wilreynolds
55 @wilreynolds “According to a recent study”
56 @wilreynolds Brand as Publisher
@wilreynolds Write content people want, NOT Press ReleasesNOT churned content on a calendar
@wilreynolds Where are these guys?
@wilreynolds Where are these guys?
@wilreynolds Where are these guys? Whole lot of 0’s
@wilreynolds Instead…
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://www.flickr.com/photos/theenmoy
© 2014 SEER Interactive | All Rights Reserved page 69 http://muckrack.com/whoshared/ • Helps you see what content journalists have shared • Find journalists for publications • + Run through twtrland • + Make an alert for Jornalist and story MuckRack
Muckrack
Muckrack
© 2014 SEER Interactive | All Rights Reserved page 72 https://tweetdeck.twitter.com/ • Lets you manage your list of journalists • Lets you track people sharing your assets TweetDeck TweetDeck
TweetDeck
TweetDeck
TweetDeck
TweetDeck
TweetDeck
TweetDeck
TweetDeck
@wilreynolds Backwards HARO Search
© 2014 SEER Interactive | All Rights Reserved page 81 http://twtrland.com/ • Individual’s famous words • Company accounts (audience interests) • Who your target journalist engages with Twtrland Twtrland
Twtrland
Twtrland
Twtrland
Twtrland(company)
FollowerWonk
FollowerWonk
FollowerWonk
FollowerWonk
@wilreynolds Are your competitors followed by more journalists?
© 2014 SEER Interactive | All Rights Reserved page 91 http://www.facebook.com/ Facebook Graph Search Facebook
© 2014 SEER Interactive | All Rights Reserved page 92 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
© 2014 SEER Interactive | All Rights Reserved page 93 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
© 2014 SEER Interactive | All Rights Reserved page 94 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
© 2014 SEER Interactive | All Rights Reserved page 95 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
© 2014 SEER Interactive | All Rights Reserved page 96 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
@wilreynolds Feeder vs Feedee @wilreynolds
@wilreynolds @wilreynolds
@wilreynolds @wilreynolds
@wilreynolds @wilreynolds
@wilreynolds @mmstll-FOLLOW HER!
@wilreynolds Don’t go it alone
@wilreynolds Be a Pal to your friends in SEO, we’re stronger together

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