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edenspiekermann_
WebVisions
Stories from the agile agency
N@robertstulle
July 2, 2015
edenspiekermann_
Who is Edenspiekermann?
stories from the agile agency
edenspiekermann_
edenspiekermann_
edenspiekermann_
Work with us to create 

brands, products and services

that people love and use.
edenspiekermann_edenspiekermann_
at work
edenspiekermann_
edenspiekermann_edenspiekermann_
at work
edenspiekermann_edenspiekermann_
at work
edenspiekermann_
at work
edenspiekermann_
edenspiekermann_
edenspiekermann_
at work
edenspiekermann_
edenspiekermann_
at work
edenspiekermann_
edenspiekermann_
at work
edenspiekermann_
edenspiekermann_
We don’t do waterfall
edenspiekermann_
Tech. ImplementationDesign Content
…and hereProjects break here
w
edenspiekermann_
We work with agile methods
edenspiekermann_
Beta V1.0
Tech
Design
Content
edenspiekermann_
We create relevance
edenspiekermann_
Design Content TechResearch
edenspiekermann_
Relevance
edenspiekermann_
Websites
edenspiekermann_
Websites
edenspiekermann_
Apps
edenspiekermann_
edenspiekermann_
Lean Brand Development
edenspiekermann_
NIGHT MODE DAY MODE
N A M E N A M E
Search stories GO
Lean Brand Development
edenspiekermann_
edenspiekermann_
Brand Stories
edenspiekermann_
Big Brand Development
edenspiekermann_
edenspiekermann_
Big Brand Development
edenspiekermann_
edenspiekermann_
digitale medien
Für Orthopädie-Techniker
Digitaler Fragebogen
Fragebogen durch den der Techniker den Anwender
leitet. Evaluiert automatische Diagnose und Produkt-
empfehlung.
Für Vertrieb, Fachhändler und Orthopädie-Techniker
Interaktiver Katalog und Produkt-Konfigurator
Interaktiver Produktkatalog zum ansehen und
zusammenstellen von Produktkomponenten.
Supervisory Board Meeting 10.06.2014edenspiekermann_ 31
Digital
Editorial
edenspiekermann_
edenspiekermann_

Design Research
edenspiekermann_
edenspiekermann_
Workshops and trainings
edenspiekermann_
Design Thinking und co-creation
edenspiekermann_
Service Design
edenspiekermann_
edenspiekermann_
edenspiekermann_
Service Design
edenspiekermann_
edenspiekermann_
Why agile?
Stories from the agile agency
edenspiekermann_
→ Everything changes – very fast
→ Former rules do not apply
→ The world is not top down anymore
→ Everything is connected
Why agile?
1950
1979
2007
2010
2015
edenspiekermann_
edenspiekermann_
edenspiekermann_
edenspiekermann_
The world is not top down anymore
Why agile?
edenspiekermann_
edenspiekermann_
edenspiekermann_
edenspiekermann_
And this is how it is.

This is our new normal.
Why agile?
edenspiekermann_
We work agile 

to create relevance in a very
fast changing world.

Why agile?
edenspiekermann_
Working with agile methods
Stories from the agile agency
Analysis
Concept
Design
Implementation
Live
edenspiekermann_
The waterfall
The waterfall
edenspiekermann_
Scrum
edenspiekermann_
Scrum
edenspiekermann_
Scrum
edenspiekermann_
edenspiekermann_
To Do Doing Review Done
Task Task
Task Task
Task
The Scrum Board
edenspiekermann_
To Do Doing Review Done
Task Task
Task Task
Task
The Scrum Board
edenspiekermann_
To Do Doing Review Done
Task Task
Task Task
Task
The Scrum Board
edenspiekermann_
To Do Doing Review Done
TaskTask
Task Task
Task
The Scrum Board
edenspiekermann_
edenspiekermann_
The roles in Scrum
The Product Owner
manages the product
The ScrumMaster
manages the process
The Team 

manages itself
edenspiekermann_
Scrum
edenspiekermann_
Retrospectives!
Measurable results
edenspiekermann_
edenspiekermann_
The agile agency
Stories from the agile agency
edenspiekermann_edenspiekermann_
edenspiekermann_edenspiekermann_
edenspiekermann_
The whole team
edenspiekermann_
edenspiekermann_
The CEO
edenspiekermann_edenspiekermann_
edenspiekermann_edenspiekermann_
User needs
This is why…
So that…
edenspiekermann_edenspiekermann_
edenspiekermann_
Our Client
Presentation title here 29.05.2013edenspiekermann_ 81
Our client
edenspiekermann_
The joint team
edenspiekermann_ 06.08.2013Wirecard website relaunch 83
edenspiekermann_
A project
Stories from the agile agency
edenspiekermann_

at work
edenspiekermann_
with Red Bull
at work
edenspiekermann_
at work
edenspiekermann_
Think modules, not pages
edenspiekermann_
edenspiekermann_
edenspiekermann_
edenspiekermann_
Red Bull Amaphiko
currently in
public beta
edenspiekermann_
edenspiekermann_
GreeceIreland Germany USA Germany
at work
edenspiekermann_
edenspiekermann_edenspiekermann_
edenspiekermann_edenspiekermann_
edenspiekermann_
^
edenspiekermann_
edenspiekermann_edenspiekermann_
edenspiekermann_edenspiekermann_
edenspiekermann_edenspiekermann_
edenspiekermann_edenspiekermann_
at work
edenspiekermann_edenspiekermann_
on holiday
edenspiekermann_edenspiekermann_
at work
edenspiekermann_edenspiekermann_
edenspiekermann_
Stories from the agile agency
What I learned
edenspiekermann_
What I learned
Working agile only works if you 

enable an agile mindset.
edenspiekermann_
What I learned
Let go of all notions of control 

by management.
It’s an exercise in trust.
edenspiekermann_
What I learned
Stop pretending.
Get real about what you can do 

and what you can not do.
Be open.
edenspiekermann_
What I learned
Challenge yourself,

challenge your client.
edenspiekermann_
your
comfort
zone
What I learned
where
the magic
happens
edenspiekermann_
What I learned
Client relationships are like 

all relationships.
They need work.
edenspiekermann_
What I learned
There is no such thing as a half-agile
or somewhat agile approach.
edenspiekermann_
What I learned
All right, 

I'll give it a try. 



No. Try not. 

Do... or do not. 

There is no try.
Luke:





Yoda:
edenspiekermann_
What I learned
Luke:





Yoda:
All right, 

I'll give it a try. 



No. Try not. 

Do... or do not. 

There is no try.
edenspiekermann_
What we find useful
Stories from the agile agency
edenspiekermann_
Understand your client 

and their customers
What we find useful
Developers
edenspiekermann_
Other Companies Music lovers
Stories from the agile agency
edenspiekermann_
Stories from the agile agency
edenspiekermann_
Start with talking about 

content, meaning and purpose
What we find useful
edenspiekermann_
What we find useful
edenspiekermann_
edenspiekermann_
Products do not fail because they 

are technically broken…
What we find useful
edenspiekermann_
Products do not fail because they 

are technically broken, 

they fail because nobody needs them.
What we find useful
edenspiekermann_
Be in service of content, the hero
What we find useful
edenspiekermann_
edenspiekermann_
edenspiekermann_
# awesome
# powerful
# over the top
# kick-ass
edenspiekermann_
edenspiekermann_
Create an atmosphere 

of transparency and trust
What we find useful
edenspiekermann_
Start with talking about 

content, meaning and purpose
What we find useful
edenspiekermann_
clear direction
+
trust

=
no spec docs
edenspiekermann_
Create your own reality
What we find useful
edenspiekermann_
work on kick-ass projects
for cool clients
with incredible people
in a beautiful environment
edenspiekermann_
trabajar en proyectos brutales
para clientes molones
con gente increíble
en un ambiente de muy buen rollo
edenspiekermann_
work on boring projects
for cool clients
with incredible people
in a beautiful environment
edenspiekermann_
work on inspiring projects
for cool clients
with OK-ish people
in a beautiful environment
edenspiekermann_
What we find useful
“You have to create your life. 

You have to carve it, like a sculpture.”


William Shatner
edenspiekermann_
Challenge your client, 

shape your own projects
What we find useful
edenspiekermann_
you learn
something
you earn something
high potentials
bread & butter
STARS!
bread 

without 

butter
What we find useful
edenspiekermann_
Create something meaningful
What we find useful
edenspiekermann_
What we find useful
our needs
user needs
clients needs
if it’s not here, 

why did you do it?
edenspiekermann_
Stop the engagement if you think
your work is meaningless
What we find useful
edenspiekermann_
Concentrate on value
What we find useful
edenspiekermann_
edenspiekermann_
Cut the crap
What we find useful
edenspiekermann_
edenspiekermann_
Get real
What we find useful
edenspiekermann_edenspiekermann_
partnership
realistic expectations
openness & transparency
honesty
trust
Have fun.
edenspiekermann_edenspiekermann_
Fun
edenspiekermann_edenspiekermann_
Fun
edenspiekermann_
Thank you
edenspiekermann_
If you are in Berlin, come by for a coffee
berlin amsterdam san francisco singapore
edenspiekermann_
www.edenspiekermann.com
N@robertstulle
berlin amsterdam san francisco singapore
edenspiekermann_
www.edenspiekermann.com
N@robertstulle
berlin amsterdam san francisco singapore
edenspiekermann_

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