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Intuition and Reason in Design

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“I don’t know” is certainly the most common answer I give to my clients’ questions. That may sound crazy, but I actually think it’s the smartest thing you can say as a freelancer. BUT I know how to find out, and when I do, I'll deliver them the most informed and creative answer they have ever heard. User surveys, forms, interviews, A/B testing, big shift and even street events, "I will explain how to combine the power of intuition with logic and reasoning to reach very significant results. Because after all, the biggest barriers to great work and creativity is not money, time or technical limitations but MENTAL obstacles.

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Adrien is a digital expert helping startups & advertising agencies to reach the highest summit focusing on UI & UX design, digital and marketing strategy. He's the Founder of Creatives Without Borders, design teacher, startups mentor & investor, he also writes articles about entrepreneurship, freelance and self development. He is currently based in New York City.

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Intuition and Reason in Design

  1. 1. INTUITION AND REASON IN DESIGN
  2. 2. @adriencolombie
  3. 3. #goodgood
  4. 4. “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” STEVE
  5. 5. PLA TO “A fundamental capacity of human reason to comprehend the true nature of reality.” Defines wisdom as “Intuitive reason combined with scientific knowledge.” ARISTO TE
  6. 6. DESCAR TES “A pre-existing knowledge gained through […] through contemplation” “There is more wisdom in your body than in your deepest philosophy” NIETZSC HE
  7. 7. INTUIT ION REAS ON
  8. 8. WHAT IS INTUITION?
  9. 9. INTUITION IS
  10. 10. INTUITION IS DIFFERENT FROM IMAGINATION,
  11. 11. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING,
  12. 12. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR,
  13. 13. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST,
  14. 14. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE,
  15. 15. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,
  16. 16. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION, A COMPASS, A SHORTCUT,
  17. 17. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION, A COMPASS, A SHORTCUT, POWERFUL.
  18. 18. 80 CARDS TO RATIONALIZE 50 CARDS TO HAVE A HUNC 10 CARDS FOR AN INTUITIVEhttp://www.ncbi.nlm.nih.gov/pubmed/9036851
  19. 19. 25% SATISFACTION WITH ATTENTIVE DELIBER http://www.ncbi.nlm.nih.gov/pubmed/16484496 60% SATISFACTION WITH UNCONSCIOUS THO
  20. 20. RESEARCH > IDEATION > DEVELOPMENT > RESULTS
  21. 21. INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
  22. 22. N > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION > RESEARCH > IDEATION > DE INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
  23. 23. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION, A COMPASS, A SHORTCUT, POWERFUL.
  24. 24. INTUITION IS AN UNCONSCIOUS POWERFUL ABILITY THAT YOU ALL HAVE TO DO THE RIGHT CHOICES.
  25. 25. INTUITION IS A GIFT
  26. 26. INTUITION IS A GIFT PROTECT IT
  27. 27. SPEA KING WRITI NG
  28. 28. INTUITION IS A GIFT CULTIVATE IT
  29. 29. INTUITION + REASON
  30. 30. “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.” ALBERT
  31. 31. INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
  32. 32. INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
  33. 33. FEED IT
  34. 34. TEST IT
  35. 35. CYA PROCESS VS A/B TESTING
  36. 36. INTUITION IS A GIFT
  37. 37. THANK YOU Find me online on medium, twitter and linkedin. @adriencolombie www.adriencolombie.com

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