berlin amsterdam san francisco singapore
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WebVisions
Stories from the agile agency
N@robertstulle
July 2, 2015
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Who is Edenspiekermann?
stories from the agile agency
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Work with us to create 

brands, products and services

that people love and use.
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at work
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at work
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at work
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at work
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at work
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at work
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at work
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We don’t do waterfall
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Tech. ImplementationDesign Content
…and hereProjects break here
w
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We work with agile methods
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Beta V1.0
Tech
Design
Content
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We create relevance
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Design Content TechResearch
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Relevance
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Websites
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Websites
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Apps
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Lean Brand Development
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NIGHT MODE DAY MODE
N A M E N A M E
Search stories GO
Lean Brand Development
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Brand Stories
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Big Brand Development
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Big Brand Development
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digitale medien
Für Orthopädie-Techniker
Digitaler Fragebogen
Fragebogen durch den der Techniker den Anwender
leitet. Evaluiert automatische Diagnose und Produkt-
empfehlung.
Für Vertrieb, Fachhändler und Orthopädie-Techniker
Interaktiver Katalog und Produkt-Konfigurator
Interaktiver Produktkatalog zum ansehen und
zusammenstellen von Produktkomponenten.
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Digital
Editorial
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Design Research
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Workshops and trainings
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Design Thinking und co-creation
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Service Design
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Service Design
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Why agile?
Stories from the agile agency
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→ Everything changes – very fast
→ Former rules do not apply
→ The world is not top down anymore
→ Everything is connected
Why agile?
1950
1979
2007
2010
2015
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The world is not top down anymore
Why agile?
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And this is how it is.

This is our new normal.
Why agile?
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We work agile 

to create relevance in a very
fast changing world.

Why agile?
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Working with agile methods
Stories from the agile agency
Analysis
Concept
Design
Implementation
Live
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The waterfall
The waterfall
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Scrum
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Scrum
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Scrum
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To Do Doing Review Done
Task Task
Task Task
Task
The Scrum Board
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To Do Doing Review Done
Task Task
Task Task
Task
The Scrum Board
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To Do Doing Review Done
Task Task
Task Task
Task
The Scrum Board
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To Do Doing Review Done
TaskTask
Task Task
Task
The Scrum Board
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The roles in Scrum
The Product Owner
manages the product
The ScrumMaster
manages the process
The Team 

manages itself
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Scrum
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Retrospectives!
Measurable results
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The agile agency
Stories from the agile agency
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The whole team
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The CEO
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User needs
This is why…
So that…
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Our Client
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Our client
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The joint team
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A project
Stories from the agile agency
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at work
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with Red Bull
at work
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at work
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Think modules, not pages
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Red Bull Amaphiko
currently in
public beta
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GreeceIreland Germany USA Germany
at work
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^
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at work
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on holiday
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at work
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Stories from the agile agency
What I learned
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What I learned
Working agile only works if you 

enable an agile mindset.
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What I learned
Let go of all notions of control 

by management.
It’s an exercise in trust.
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What I learned
Stop pretending.
Get real about what you can do 

and what you can not do.
Be open.
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What I learned
Challenge yourself,

challenge your client.
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your
comfort
zone
What I learned
where
the magic
happens
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What I learned
Client relationships are like 

all relationships.
They need work.
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What I learned
There is no such thing as a half-agile
or somewhat agile approach.
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What I learned
All right, 

I'll give it a try. 



No. Try not. 

Do... or do not. 

There is no try.
Luke:





Yoda:
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What I learned
Luke:





Yoda:
All right, 

I'll give it a try. 



No. Try not. 

Do... or do not. 

There is no try.
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What we find useful
Stories from the agile agency
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Understand your client 

and their customers
What we find useful
Developers
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Other Companies Music lovers
Stories from the agile agency
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Stories from the agile agency
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Start with talking about 

content, meaning and purpose
What we find useful
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What we find useful
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Products do not fail because they 

are technically broken…
What we find useful
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Products do not fail because they 

are technically broken, 

they fail because nobody needs them.
What we find useful
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Be in service of content, the hero
What we find useful
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# awesome
# powerful
# over the top
# kick-ass
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Create an atmosphere 

of transparency and trust
What we find useful
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Start with talking about 

content, meaning and purpose
What we find useful
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clear direction
+
trust

=
no spec docs
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Create your own reality
What we find useful
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work on kick-ass projects
for cool clients
with incredible people
in a beautiful environment
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trabajar en proyectos brutales
para clientes molones
con gente increíble
en un ambiente de muy buen rollo
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work on boring projects
for cool clients
with incredible people
in a beautiful environment
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work on inspiring projects
for cool clients
with OK-ish people
in a beautiful environment
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What we find useful
“You have to create your life. 

You have to carve it, like a sculpture.”


William Shatner
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Challenge your client, 

shape your own projects
What we find useful
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you learn
something
you earn something
high potentials
bread & butter
STARS!
bread 

without 

butter
What we find useful
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Create something meaningful
What we find useful
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What we find useful
our needs
user needs
clients needs
if it’s not here, 

why did you do it?
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Stop the engagement if you think
your work is meaningless
What we find useful
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Concentrate on value
What we find useful
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Cut the crap
What we find useful
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Get real
What we find useful
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partnership
realistic expectations
openness & transparency
honesty
trust
Have fun.
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Fun
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Fun
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Thank you
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If you are in Berlin, come by for a coffee
berlin amsterdam san francisco singapore
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www.edenspiekermann.com
N@robertstulle
berlin amsterdam san francisco singapore
edenspiekermann_
www.edenspiekermann.com
N@robertstulle
berlin amsterdam san francisco singapore
edenspiekermann_

Robert Stulle, "Stories From the Agile Agency"