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Robert Stulle, "Stories From the Agile Agency"

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In his talk, Robert shows some recent projects and shares the methods and tools that he and his colleagues at Edenspiekermann have found to be useful in their daily work. His agency works with multidisciplinary teams and agile methods in a user centric way. Robert will share some insights and anecdotes and talk about all the good things and the bad things that can be.

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Robert Stulle, "Stories From the Agile Agency"

  1. 1. berlin amsterdam san francisco singapore edenspiekermann_ WebVisions Stories from the agile agency N@robertstulle July 2, 2015
  2. 2. edenspiekermann_ Who is Edenspiekermann? stories from the agile agency
  3. 3. edenspiekermann_
  4. 4. edenspiekermann_
  5. 5. edenspiekermann_ Work with us to create 
 brands, products and services
 that people love and use.
  6. 6. edenspiekermann_edenspiekermann_
  7. 7. at work edenspiekermann_
  8. 8. edenspiekermann_edenspiekermann_ at work
  9. 9. edenspiekermann_edenspiekermann_ at work
  10. 10. edenspiekermann_ at work edenspiekermann_
  11. 11. edenspiekermann_
  12. 12. edenspiekermann_ at work edenspiekermann_
  13. 13. edenspiekermann_ at work edenspiekermann_
  14. 14. edenspiekermann_ at work edenspiekermann_
  15. 15. edenspiekermann_ We don’t do waterfall edenspiekermann_ Tech. ImplementationDesign Content …and hereProjects break here w
  16. 16. edenspiekermann_ We work with agile methods edenspiekermann_ Beta V1.0 Tech Design Content
  17. 17. edenspiekermann_ We create relevance edenspiekermann_ Design Content TechResearch
  18. 18. edenspiekermann_ Relevance
  19. 19. edenspiekermann_ Websites
  20. 20. edenspiekermann_ Websites edenspiekermann_
  21. 21. Apps edenspiekermann_
  22. 22. edenspiekermann_ Lean Brand Development edenspiekermann_
  23. 23. NIGHT MODE DAY MODE N A M E N A M E Search stories GO Lean Brand Development edenspiekermann_
  24. 24. edenspiekermann_ Brand Stories edenspiekermann_ Big Brand Development edenspiekermann_
  25. 25. edenspiekermann_ Big Brand Development edenspiekermann_ edenspiekermann_ digitale medien Für Orthopädie-Techniker Digitaler Fragebogen Fragebogen durch den der Techniker den Anwender leitet. Evaluiert automatische Diagnose und Produkt- empfehlung. Für Vertrieb, Fachhändler und Orthopädie-Techniker Interaktiver Katalog und Produkt-Konfigurator Interaktiver Produktkatalog zum ansehen und zusammenstellen von Produktkomponenten.
  26. 26. Supervisory Board Meeting 10.06.2014edenspiekermann_ 31 Digital Editorial edenspiekermann_
  27. 27. edenspiekermann_
 Design Research edenspiekermann_
  28. 28. edenspiekermann_ Workshops and trainings
  29. 29. edenspiekermann_ Design Thinking und co-creation
  30. 30. edenspiekermann_ Service Design edenspiekermann_
  31. 31. edenspiekermann_ edenspiekermann_ Service Design
  32. 32. edenspiekermann_
  33. 33. edenspiekermann_ Why agile? Stories from the agile agency
  34. 34. edenspiekermann_ → Everything changes – very fast → Former rules do not apply → The world is not top down anymore → Everything is connected Why agile?
  35. 35. 1950
  36. 36. 1979
  37. 37. 2007
  38. 38. 2010
  39. 39. 2015
  40. 40. edenspiekermann_
  41. 41. edenspiekermann_
  42. 42. edenspiekermann_
  43. 43. edenspiekermann_ The world is not top down anymore Why agile?
  44. 44. edenspiekermann_
  45. 45. edenspiekermann_
  46. 46. edenspiekermann_
  47. 47. edenspiekermann_ And this is how it is.
 This is our new normal. Why agile?
  48. 48. edenspiekermann_ We work agile 
 to create relevance in a very fast changing world.
 Why agile?
  49. 49. edenspiekermann_ Working with agile methods Stories from the agile agency
  50. 50. Analysis Concept Design Implementation Live edenspiekermann_ The waterfall
  51. 51. The waterfall edenspiekermann_
  52. 52. Scrum edenspiekermann_
  53. 53. Scrum edenspiekermann_
  54. 54. Scrum edenspiekermann_
  55. 55. edenspiekermann_ To Do Doing Review Done Task Task Task Task Task The Scrum Board
  56. 56. edenspiekermann_ To Do Doing Review Done Task Task Task Task Task The Scrum Board
  57. 57. edenspiekermann_ To Do Doing Review Done Task Task Task Task Task The Scrum Board
  58. 58. edenspiekermann_ To Do Doing Review Done TaskTask Task Task Task The Scrum Board
  59. 59. edenspiekermann_
  60. 60. edenspiekermann_ The roles in Scrum The Product Owner manages the product The ScrumMaster manages the process The Team 
 manages itself edenspiekermann_
  61. 61. Scrum edenspiekermann_ Retrospectives!
  62. 62. Measurable results edenspiekermann_
  63. 63. edenspiekermann_ The agile agency Stories from the agile agency
  64. 64. edenspiekermann_edenspiekermann_
  65. 65. edenspiekermann_edenspiekermann_
  66. 66. edenspiekermann_ The whole team edenspiekermann_
  67. 67. edenspiekermann_ The CEO edenspiekermann_edenspiekermann_
  68. 68. edenspiekermann_edenspiekermann_ User needs This is why… So that…
  69. 69. edenspiekermann_edenspiekermann_
  70. 70. edenspiekermann_ Our Client
  71. 71. Presentation title here 29.05.2013edenspiekermann_ 81 Our client
  72. 72. edenspiekermann_ The joint team
  73. 73. edenspiekermann_ 06.08.2013Wirecard website relaunch 83
  74. 74. edenspiekermann_ A project Stories from the agile agency
  75. 75. edenspiekermann_
 at work edenspiekermann_ with Red Bull
  76. 76. at work edenspiekermann_
  77. 77. at work edenspiekermann_
  78. 78. Think modules, not pages
  79. 79. edenspiekermann_
  80. 80. edenspiekermann_
  81. 81. edenspiekermann_
  82. 82. edenspiekermann_ Red Bull Amaphiko currently in public beta
  83. 83. edenspiekermann_
  84. 84. edenspiekermann_ GreeceIreland Germany USA Germany at work edenspiekermann_
  85. 85. edenspiekermann_edenspiekermann_
  86. 86. edenspiekermann_edenspiekermann_
  87. 87. edenspiekermann_ ^ edenspiekermann_
  88. 88. edenspiekermann_edenspiekermann_
  89. 89. edenspiekermann_edenspiekermann_
  90. 90. edenspiekermann_edenspiekermann_
  91. 91. edenspiekermann_edenspiekermann_ at work
  92. 92. edenspiekermann_edenspiekermann_ on holiday
  93. 93. edenspiekermann_edenspiekermann_ at work
  94. 94. edenspiekermann_edenspiekermann_
  95. 95. edenspiekermann_ Stories from the agile agency What I learned
  96. 96. edenspiekermann_ What I learned Working agile only works if you 
 enable an agile mindset.
  97. 97. edenspiekermann_ What I learned Let go of all notions of control 
 by management. It’s an exercise in trust.
  98. 98. edenspiekermann_ What I learned Stop pretending. Get real about what you can do 
 and what you can not do. Be open.
  99. 99. edenspiekermann_ What I learned Challenge yourself,
 challenge your client.
  100. 100. edenspiekermann_ your comfort zone What I learned where the magic happens
  101. 101. edenspiekermann_ What I learned Client relationships are like 
 all relationships. They need work.
  102. 102. edenspiekermann_ What I learned There is no such thing as a half-agile or somewhat agile approach.
  103. 103. edenspiekermann_ What I learned All right, 
 I'll give it a try. 
 
 No. Try not. 
 Do... or do not. 
 There is no try. Luke:
 
 
 Yoda:
  104. 104. edenspiekermann_ What I learned Luke:
 
 
 Yoda: All right, 
 I'll give it a try. 
 
 No. Try not. 
 Do... or do not. 
 There is no try.
  105. 105. edenspiekermann_ What we find useful Stories from the agile agency
  106. 106. edenspiekermann_ Understand your client 
 and their customers What we find useful
  107. 107. Developers edenspiekermann_ Other Companies Music lovers Stories from the agile agency
  108. 108. edenspiekermann_ Stories from the agile agency
  109. 109. edenspiekermann_ Start with talking about 
 content, meaning and purpose What we find useful
  110. 110. edenspiekermann_ What we find useful edenspiekermann_
  111. 111. edenspiekermann_ Products do not fail because they 
 are technically broken… What we find useful
  112. 112. edenspiekermann_ Products do not fail because they 
 are technically broken, 
 they fail because nobody needs them. What we find useful
  113. 113. edenspiekermann_ Be in service of content, the hero What we find useful
  114. 114. edenspiekermann_
  115. 115. edenspiekermann_
  116. 116. edenspiekermann_ # awesome # powerful # over the top # kick-ass
  117. 117. edenspiekermann_
  118. 118. edenspiekermann_ Create an atmosphere 
 of transparency and trust What we find useful
  119. 119. edenspiekermann_ Start with talking about 
 content, meaning and purpose What we find useful
  120. 120. edenspiekermann_ clear direction + trust
 = no spec docs
  121. 121. edenspiekermann_ Create your own reality What we find useful
  122. 122. edenspiekermann_ work on kick-ass projects for cool clients with incredible people in a beautiful environment
  123. 123. edenspiekermann_ trabajar en proyectos brutales para clientes molones con gente increíble en un ambiente de muy buen rollo
  124. 124. edenspiekermann_ work on boring projects for cool clients with incredible people in a beautiful environment
  125. 125. edenspiekermann_ work on inspiring projects for cool clients with OK-ish people in a beautiful environment
  126. 126. edenspiekermann_ What we find useful “You have to create your life. 
 You have to carve it, like a sculpture.” 
 William Shatner
  127. 127. edenspiekermann_ Challenge your client, 
 shape your own projects What we find useful
  128. 128. edenspiekermann_ you learn something you earn something high potentials bread & butter STARS! bread 
 without 
 butter What we find useful
  129. 129. edenspiekermann_ Create something meaningful What we find useful
  130. 130. edenspiekermann_ What we find useful our needs user needs clients needs if it’s not here, 
 why did you do it?
  131. 131. edenspiekermann_ Stop the engagement if you think your work is meaningless What we find useful
  132. 132. edenspiekermann_ Concentrate on value What we find useful
  133. 133. edenspiekermann_
  134. 134. edenspiekermann_ Cut the crap What we find useful
  135. 135. edenspiekermann_
  136. 136. edenspiekermann_ Get real What we find useful
  137. 137. edenspiekermann_edenspiekermann_ partnership realistic expectations openness & transparency honesty trust
  138. 138. Have fun. edenspiekermann_edenspiekermann_ Fun
  139. 139. edenspiekermann_edenspiekermann_ Fun
  140. 140. edenspiekermann_ Thank you edenspiekermann_ If you are in Berlin, come by for a coffee
  141. 141. berlin amsterdam san francisco singapore edenspiekermann_ www.edenspiekermann.com N@robertstulle
  142. 142. berlin amsterdam san francisco singapore edenspiekermann_ www.edenspiekermann.com N@robertstulle
  143. 143. berlin amsterdam san francisco singapore edenspiekermann_

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