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Why Magpies Don't Use Phones And Are Shit At Building Links For SEO

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What stops us from reaching our goals in digital marketing? Often it turns out to be ourselves. Humans like shiny new things. Humans are a bit shit at finishing things, Here we look at why we should look to the past and not get tied up in whats new and exciting to reach our goals. Also comes with some very specific link building ideas that are not new or exciting.

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Why Magpies Don't Use Phones And Are Shit At Building Links For SEO

  1. 1. HELLO
  2. 2. Why Did You Come Here This Evening? https://unsplash.com/@themightymerlin
  3. 3. To Learn New Stuff? https://unsplash.com/@leti389
  4. 4. Meet Some New People? https://unsplash.com/@antisocia1
  5. 5. Get Free Food? https://unsplash.com/@inayali
  6. 6. Nope… https://unsplash.com/@killerfvith
  7. 7. You Came To Learn About Magpies, Right?
  8. 8. Why Magpies Don’t Use Their Phones And Are Shit At Building Links For SEO
  9. 9. What Do We Know About Magpies?
  10. 10. We Are Meant To Salute Them To Avoid Sorrow, And Say "Good Morning Mr Magpie, How's Your Wife And Kids Today" https://unsplash.com/@alexjones
  11. 11. They Collect Shit. Lots Of Shit. Specifically Shiny Shit.
  12. 12. And Humans Do This Too
  13. 13. And Humans Do This Too
  14. 14. Who Owns A Smart Phone?
  15. 15. Who Owns An iPhone?
  16. 16. Pretty Recent Model?
  17. 17. Can You Tell Me 8 Differences Between That Model And The Old Model?
  18. 18. Can You Tell Me 8 Differences Between That Model And The Old Model?
  19. 19. People Don’t Just Want Them. They Need Them.
  20. 20. The Dopamine Flows https://www.flickr.com/photos/149561324@N03/37484255030
  21. 21. The Dopamine Flows
  22. 22. People Will Sell Their Kidneys For Them
  23. 23. People Will Sell Their Kidneys For Them. Really.
  24. 24. And It Has Happened More Than Once
  25. 25. And It Has Happened More Than Once
  26. 26. The Dopamine Flows
  27. 27. Which Leads Me To….
  28. 28. Shiny New Object Syndrome https://unsplash.com/@kaweeno
  29. 29. Shiny New Object Syndrome https://unsplash.com/@kaweeno
  30. 30. Humans. Shiny Things. Worryingly Common In Digital Marketing
  31. 31. The Boss
  32. 32. The Boss We need to do this SEO. Get started on the PPC. Ooh look at that; some new CRM software. Fill up the pipeline. Hey everyone, I’ve changed the CRM software. Is SEO done? Let’s move onto social now. HOW MANY THINGS HAVE WE SOLD?
  33. 33. Developers
  34. 34. Developers Ooh React JS, I’m gonna learn Ruby on Rails, ooh look at Angular, that’s so cool. Fuck it, I’ll learn Assembly.
  35. 35. Social Media Marketers
  36. 36. Social Media Marketers Ooh look; Google Plus. We need to be on that it’ll be the biggest thing ever. What's our Snapchat strategy? Can we do Ello? That looks cool. Facebook ads, Instagram ads. Can we do everything?
  37. 37. SEOs
  38. 38. SEOs I saw this guy talking about this thing. We should do that. We need this tool. Oh, wait, this tool does it. Let’s try that. Yeah, I know I don’t know how it works. Ooh look; content marketing. Oh, look at what Google did… we should change all the things.
  39. 39. Even Strategies And Tactics
  40. 40. Let’s Talk About Content Marketing
  41. 41. 10 x Content https://docs.google.com/document/d/1Z2CSidq-6fxOY1YJLu-MY-DdTqWKiSL4gsuSGVC42r0/edit
  42. 42. https://www.vox.com/a/lead-exposure-risk-map
  43. 43. https://www.vox.com/a/lead-exposure-risk-map
  44. 44. http://www.ladbrokes.com/cheltenham-infographic/
  45. 45. http://www.ladbrokes.com/cheltenham-infographic/
  46. 46. Rewind https://unsplash.com/@markusspiske
  47. 47. Not So Shiny
  48. 48. Go Old School
  49. 49. Link Building https://unsplash.com/@rubavi78
  50. 50. Link Building
  51. 51. Link Building
  52. 52. Link Building
  53. 53. Link Building boom.tips/semrush-links
  54. 54. Lets Bring It Back To Life https://unsplash.com/@chillarea
  55. 55. Lets Bring It Back To Life With Some Old School Tactics
  56. 56. Lets Bring It Back To Life With Some Old School Tactics That Work And YOU Can Implement
  57. 57. And Differentiate From The Competition
  58. 58. Directories Don’t Suck (Well, Good Ones Don’t)
  59. 59. Easy To Find - Niche Ones Add Relevancy - Big Ones Can Drive Traffic - Low Cost - No Tools Needed - Nobody Else Wants Them Any More https://anthonyrandall.com/blog/in-defense-of-the-directory-link/
  60. 60. Link Intersect https://cognitiveseo.com/blog/7670/visual-link-intersect-tool-on-steroids-competitive-link-building-for-2015/
  61. 61. Link Intersect
  62. 62. Link Intersect
  63. 63. Link Intersect
  64. 64. Link Intersect
  65. 65. Probably Available In A Tool You Have - Low Barrier To Entry - Levels The Playing Field For You To Expand
  66. 66. Unlinked Mentions
  67. 67. Unlinked Mentions
  68. 68. Unlinked Mentions Low Barrier To Entry - Only Tool Needed Is Google - Half The Work Is Done For You
  69. 69. Remember Content Marketing?
  70. 70. Remember Content Marketing? High Barrier To Entry - Risky - Costly
  71. 71. Content Marketing Is Sexy Though…
  72. 72. And Now For The Biggie!
  73. 73. Is There A Link Building Tactic That Can Get Content Marketing Quality Links?
  74. 74. Image Link Building
  75. 75. Image Link Building
  76. 76. Would You Want Links From These Sites?
  77. 77. Would You Want Links From These Sites?
  78. 78. Would You Want Links From These Sites?
  79. 79. Mid Level Sites Too?
  80. 80. Mid Level Sites Too?
  81. 81. Mid Level Sites Too?
  82. 82. And Possibility For More If You Put Some Effort In
  83. 83. And Possibility For More If You Put Some Effort In
  84. 84. And Possibility For More If You Put Some Effort In
  85. 85. And Possibility For More If You Put Some Effort In
  86. 86. What Was The Same?
  87. 87. What Was The Same?
  88. 88. What Was The Same?
  89. 89. What Was The Same?
  90. 90. What Was The Same?
  91. 91. Lots
  92. 92. Lots
  93. 93. Lots
  94. 94. How?
  95. 95. How?
  96. 96. How?
  97. 97. See Anything Familiar?
  98. 98. How?
  99. 99. How?
  100. 100. How?
  101. 101. How? https://creativecommons.org/licenses/by/2.0/
  102. 102. How?
  103. 103. Remember Don’t Target Too Big - Optimise On Flickr - Set The CC Correct - Leave Instructions -
  104. 104. Track…
  105. 105. And FOLLOW UP! https://unsplash.com/@neonbrand
  106. 106. No Shiny Shiny Can Be Applied To Any Strategy In Any Business https://unsplash.com/@rawpixel
  107. 107. No Shiny Shiny Can Be Applied To Any Strategy In Any Business And You Can Have Multiple Tactics As Part Of A No Shiny Shiny Strategy!
  108. 108. No Shiny Shiny Can Be Applied To Any Strategy In Any Business And You Can Have Multiple Tactics As Part Of A No Shiny Shiny Strategy! Just See Them Through!
  109. 109. Avoid Shiny New Object Syndrome
  110. 110. Avoid Shiny New Object Syndrome Focus and Set Goals
  111. 111. Avoid Shiny New Object Syndrome Focus and Set Goals Plan Tactics and Stick To Them
  112. 112. Don’t Be The Magpie
  113. 113. Thanks!

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