What stops us from reaching our goals in digital marketing? Often it turns out to be ourselves. Humans like shiny new things. Humans are a bit shit at finishing things, Here we look at why we should look to the past and not get tied up in whats new and exciting to reach our goals. Also comes with some very specific link building ideas that are not new or exciting.

3. HELLO

4. Why Did You Come Here This
Evening?
https://unsplash.com/@themightymerlin

5. To Learn New Stuff?
https://unsplash.com/@leti389

6. Meet Some New People?
https://unsplash.com/@antisocia1

7. Get Free Food?
https://unsplash.com/@inayali

8. Nope…
https://unsplash.com/@killerfvith

9. You Came To Learn About
Magpies, Right?

11. Why Magpies Don’t Use Their Phones
And Are Shit At Building Links For
SEO

12. What Do We Know About
Magpies?

13. We Are Meant To Salute Them To Avoid
Sorrow, And Say "Good Morning Mr
Magpie, How's Your Wife And Kids Today"
https://unsplash.com/@alexjones

14. They Collect Shit. Lots Of Shit.
Specifically Shiny Shit.

15. And Humans Do This Too

16. And Humans Do This Too

17. Who Owns A Smart Phone?

18. Who Owns An iPhone?

19. Pretty Recent Model?

20. Can You Tell Me 8 Differences
Between That Model And The Old
Model?

21. Can You Tell Me 8 Differences
Between That Model And The Old
Model?

28. People Don’t Just Want Them.
They Need Them.

29. The Dopamine Flows
https://www.flickr.com/photos/149561324@N03/37484255030

30. The Dopamine Flows

31. People Will Sell Their Kidneys For
Them

32. People Will Sell Their Kidneys For
Them. Really.

33. And It Has Happened More Than
Once

34. And It Has Happened More Than
Once

35. The Dopamine Flows

36. Which Leads Me To….

37. Shiny New Object Syndrome
https://unsplash.com/@kaweeno

38. Shiny New Object Syndrome
https://unsplash.com/@kaweeno

39. Humans. Shiny Things. Worryingly
Common In Digital Marketing

40. The Boss

41. The Boss
We need to do this SEO. Get
started on the PPC. Ooh
look at that; some new CRM
software. Fill up the
pipeline. Hey everyone, I’ve
changed the CRM software.
Is SEO done? Let’s move
onto social now. HOW MANY
THINGS HAVE WE SOLD?

42. Developers

43. Developers
Ooh React JS, I’m gonna
learn Ruby on Rails, ooh
look at Angular, that’s so
cool. Fuck it, I’ll learn
Assembly.

44. Social Media Marketers

45. Social Media Marketers
Ooh look; Google Plus. We
need to be on that it’ll be
the biggest thing ever.
What's our Snapchat
strategy? Can we do Ello?
That looks cool. Facebook
ads, Instagram ads. Can we
do everything?

46. SEOs

47. SEOs
I saw this guy talking about
this thing. We should do
that. We need this tool. Oh,
wait, this tool does it. Let’s
try that. Yeah, I know I
don’t know how it works.
Ooh look; content
marketing. Oh, look at what
Google did… we should
change all the things.

48. Even Strategies And Tactics

56. Let’s Talk About Content
Marketing

57. 10 x Content
https://docs.google.com/document/d/1Z2CSidq-6fxOY1YJLu-MY-DdTqWKiSL4gsuSGVC42r0/edit

58. https://www.vox.com/a/lead-exposure-risk-map

59. https://www.vox.com/a/lead-exposure-risk-map

60. http://www.ladbrokes.com/cheltenham-infographic/

61. http://www.ladbrokes.com/cheltenham-infographic/

62. Rewind
https://unsplash.com/@markusspiske

63. Not So Shiny

64. Go Old School

65. Link Building
https://unsplash.com/@rubavi78

66. Link Building

67. Link Building

68. Link Building

69. Link Building
boom.tips/semrush-links

70. Lets Bring It Back To Life
https://unsplash.com/@chillarea

71. Lets Bring It Back To Life
With Some Old School Tactics

72. Lets Bring It Back To Life
With Some Old School Tactics
That Work And YOU Can
Implement

73. And Differentiate From The
Competition

74. Directories Don’t Suck (Well,
Good Ones Don’t)

75. Easy To Find
-
Niche Ones Add Relevancy
-
Big Ones Can Drive Traffic
-
Low Cost
-
No Tools Needed
-
Nobody Else Wants Them Any More
https://anthonyrandall.com/blog/in-defense-of-the-directory-link/

76. Link Intersect
https://cognitiveseo.com/blog/7670/visual-link-intersect-tool-on-steroids-competitive-link-building-for-2015/

77. Link Intersect

78. Link Intersect

79. Link Intersect

80. Link Intersect

81. Probably Available In A Tool You
Have
-
Low Barrier To Entry
-
Levels The Playing Field For You
To Expand

82. Unlinked Mentions

83. Unlinked Mentions

84. Unlinked Mentions
Low Barrier To Entry
-
Only Tool Needed Is Google
-
Half The Work Is Done For You

85. Remember Content Marketing?

86. Remember Content Marketing?
High Barrier To Entry
-
Risky
-
Costly

87. Content Marketing Is Sexy
Though…

88. And Now For The Biggie!

89. Is There A Link Building Tactic That
Can Get Content Marketing Quality
Links?

90. Image Link Building

91. Image Link Building

92. Would You Want Links From
These Sites?

93. Would You Want Links From
These Sites?

94. Would You Want Links From
These Sites?

95. Mid Level Sites Too?

96. Mid Level Sites Too?

97. Mid Level Sites Too?

98. And Possibility For More If You
Put Some Effort In

99. And Possibility For More If You
Put Some Effort In

100. And Possibility For More If You
Put Some Effort In

101. And Possibility For More If You
Put Some Effort In

102. What Was The Same?

103. What Was The Same?

104. What Was The Same?

105. What Was The Same?

106. What Was The Same?

107. Lots

108. Lots

109. Lots

110. How?

111. How?

112. How?

113. See Anything Familiar?

114. How?

115. How?

116. How?

117. How?
https://creativecommons.org/licenses/by/2.0/

118. How?

119. Remember
Don’t Target Too Big
-
Optimise On Flickr
-
Set The CC Correct
-
Leave Instructions
-

120. Track…

121. And FOLLOW UP!
https://unsplash.com/@neonbrand

122. No Shiny Shiny Can Be Applied To
Any Strategy In Any Business
https://unsplash.com/@rawpixel

123. No Shiny Shiny Can Be Applied To
Any Strategy In Any Business
And You Can Have Multiple
Tactics As Part Of A No Shiny
Shiny Strategy!

124. No Shiny Shiny Can Be Applied To
Any Strategy In Any Business
And You Can Have Multiple
Tactics As Part Of A No Shiny
Shiny Strategy!
Just See Them Through!

125. Avoid Shiny New Object
Syndrome

126. Avoid Shiny New Object
Syndrome
Focus and Set Goals

127. Avoid Shiny New Object
Syndrome
Focus and Set Goals
Plan Tactics and Stick To Them

128. Don’t Be The Magpie

130. Thanks!