HELLO
What Do These Movies Have In
Common?
Any Ideas? No Audience
Participation Necessary
https://unsplash.com/photos/1NTFSnV-KLs
Drinking Games
https://unsplash.com/photos/JOBgd0NDAeo
Someone references another
horror movie
Someone references another
horror movie
A phone rings
Someone references another
horror movie
A phone rings
Gale Weathers makes a bitchy
remark to her cameraman
Anyone uses a radio or walkie-
talkie to communicate
Anyone uses a radio or walkie-
talkie to communicate
McClane kills a bad guy
Anyone uses a radio or walkie-
talkie to communicate
McClane kills a bad guy
There's a Christmas reference
I think you get
The idea
Labyrinth Is Fuckin Awesome
What Do We Know About Me?
Likes A Drink
https://unsplash.com/photos/9i2YH9vyfWQ
Has Been Known To Swear
https://unsplash.com/photos/JAg3uVD_Z1k
Let’s Play A Game
https://unsplash.com/photos/fzOITuS1DIQ
Oh. And Do Talk
https://unsplash.com/photos/B3lqlg256m8
Drinking, Thinking And Looking
At The SERPs
I Didn’t Read Them
<Insert Obligatory Philosophy
Reference To Make Yourself Look
Smart Wayne>
Desmond Cartes
Descartes
“I Think Therefore I Am”
Descartes
“I Think Therefore I Am”
“I Doubt Therefore I Am”
Stop Babbling And Make This
Shit Actionable
Medic Update
Medic Update
Everyone's Talking About E-A-T
https://unsplash.com/photos/E6HjQaB7UEA
Expertise
https://unsplash.com/photos/vEgVWRBr2VY
Authority
http://www.picpedia.org/highway-signs/a/authority.html
Trust
https://unsplash.com/photos/rK5pVY1Op5A
This Is Fine
I Have Spoken At Drink ://
About It Before
I Have Spoken At Drink ://
About It Before
http://boom.tips/quality-streak
But That’s All We Heard About
https://unsplash.com/photos/SIZ66vF4FKA
And We Listen To Experts
I Have Spoken About This
Before At Drink : // As Well
I Have Spoken About This
Before At Drink : // As Well
http://boom.tips/be-more-punk
Glenn Gabe
Marie Haynes
Need A More Independent
Thinker
https://unsplash.com/photos/9qYKMbBCFjc
Hello AJ Kohn
Whilst Others Were Scrambling
Around He Took The Time To Think
About The Problem Differently
Be Well Informed
https://unsplash.com/photos/o4-YyGi5JBc
Be Flexible
https://www.flickr.com/photos/timevanson/8504230832
Identify Possible Biases
https://www.recordagrave.com/records/Star-of-David-Memorial-Gardens/Tiberias-Garden/29871/Rhoda-Bias.html
Don’t Buckle Under Pressure,
Fear or Guilt
https://unsplash.com/photos/9XsXOdkdxPQ
Take Time To Actually Look At
The Search Results
https://unsplash.com/photos/iPbwEiWkVMQ
Got Any Tools For That?
SurferSEO
Find What Matters
Find What Matters
Find What Matters
Find What Matters
Ontailapp
Quickly See Landing Page
Winners
And Losers
Check For Cannibilisation
Check For Cannibalisation
Benchmark Tests
Benchmark Tests
Look At YOUR Niche
Look At Those Search Results
Some Of Our Clients Got Hit
Some Of Our Clients Got Hit
That Image Was Just For You
Jon
A Big One Quite Bad
We Are Evaluating
https://unsplash.com/photos/7Ieipcj7lp4
Not Rushing
https://unsplash.com/photos/z_S5m-dqADA
Make Decisions Based On What
You See
https://unsplash.com/photos/kqguzgvYrtM
Not What Others See
https://unsplash.com/photos/G1iYCeCW2EI
Did You Remember To Drink
Every Time I Swore?
Doesn’t Matter Whether You
Did Or Didn’t Really, But…
I Didn’t Really Want People To
We Have A Choice
https://unsplash.com/photos/KTpSVEcU0XU
Thanks!
Drinking, Thinking and Looking at the SERPs

Drinking, Thinking and Looking at the SERPs

Editor's Notes

  • #52 Gather as much information about a subject as possible before forming an opinion. Build your mental resources by reading, observing, and listening for yourself. Then take time to reflect and evaluate.
  • #53 Look for solutions and outcomes to a situation from as many perspectives as you can. Determine the pros and cons. Are there other possibilities? Whom might it harm/benefit? What are the potential consequences?
  • #54 Are you being unduly influenced by your culture, upbringing or other people's opinions? Are you being fair and open-minded? Many times we make poor decisions because we begin with the wrong premise. If we take time to evaluate and judge based upon what we observe first hand rather than what we've been lead to believe, we can arrive at a more appropriate and practical conclusion.
  • #55 Have the courage to stand up for what you really believe and have deduced yourself. If you go along with the crowd for the sake of keeping peace, avoiding confrontation, or fear of failure, you do everyone a disservice, especially yourself. You may have a brilliant idea, or maybe it happens to be the right thing to do. If no one hears about it, a healthy discussion cannot take place and all possibilities will not be considered. A good idea has the potential to evolve into a better one with input from a variety of sources.