Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Drinking, Thinking and Looking at the SERPs

90 views

Published on

Do we need to follow what the experts say? Do we need to be looking at our niches when deciding on what is going to help us rank?

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Drinking, Thinking and Looking at the SERPs

  1. 1. HELLO
  2. 2. What Do These Movies Have In Common?
  3. 3. Any Ideas? No Audience Participation Necessary https://unsplash.com/photos/1NTFSnV-KLs
  4. 4. Drinking Games https://unsplash.com/photos/JOBgd0NDAeo
  5. 5. Someone references another horror movie
  6. 6. Someone references another horror movie A phone rings
  7. 7. Someone references another horror movie A phone rings Gale Weathers makes a bitchy remark to her cameraman
  8. 8. Anyone uses a radio or walkie- talkie to communicate
  9. 9. Anyone uses a radio or walkie- talkie to communicate McClane kills a bad guy
  10. 10. Anyone uses a radio or walkie- talkie to communicate McClane kills a bad guy There's a Christmas reference
  11. 11. I think you get
  12. 12. The idea
  13. 13. Labyrinth Is Fuckin Awesome
  14. 14. What Do We Know About Me?
  15. 15. Likes A Drink https://unsplash.com/photos/9i2YH9vyfWQ
  16. 16. Has Been Known To Swear https://unsplash.com/photos/JAg3uVD_Z1k
  17. 17. Let’s Play A Game https://unsplash.com/photos/fzOITuS1DIQ
  18. 18. Oh. And Do Talk https://unsplash.com/photos/B3lqlg256m8
  19. 19. Drinking, Thinking And Looking At The SERPs
  20. 20. I Didn’t Read Them
  21. 21. <Insert Obligatory Philosophy Reference To Make Yourself Look Smart Wayne>
  22. 22. Desmond Cartes
  23. 23. Descartes “I Think Therefore I Am”
  24. 24. Descartes “I Think Therefore I Am” “I Doubt Therefore I Am”
  25. 25. Stop Babbling And Make This Shit Actionable
  26. 26. Medic Update
  27. 27. Medic Update
  28. 28. Everyone's Talking About E-A-T https://unsplash.com/photos/E6HjQaB7UEA
  29. 29. Expertise https://unsplash.com/photos/vEgVWRBr2VY
  30. 30. Authority http://www.picpedia.org/highway-signs/a/authority.html
  31. 31. Trust https://unsplash.com/photos/rK5pVY1Op5A
  32. 32. This Is Fine
  33. 33. I Have Spoken At Drink :// About It Before
  34. 34. I Have Spoken At Drink :// About It Before http://boom.tips/quality-streak
  35. 35. But That’s All We Heard About https://unsplash.com/photos/SIZ66vF4FKA
  36. 36. And We Listen To Experts
  37. 37. I Have Spoken About This Before At Drink : // As Well
  38. 38. I Have Spoken About This Before At Drink : // As Well http://boom.tips/be-more-punk
  39. 39. Glenn Gabe
  40. 40. Marie Haynes
  41. 41. Need A More Independent Thinker https://unsplash.com/photos/9qYKMbBCFjc
  42. 42. Hello AJ Kohn
  43. 43. Whilst Others Were Scrambling Around He Took The Time To Think About The Problem Differently
  44. 44. Be Well Informed https://unsplash.com/photos/o4-YyGi5JBc
  45. 45. Be Flexible https://www.flickr.com/photos/timevanson/8504230832
  46. 46. Identify Possible Biases https://www.recordagrave.com/records/Star-of-David-Memorial-Gardens/Tiberias-Garden/29871/Rhoda-Bias.html
  47. 47. Don’t Buckle Under Pressure, Fear or Guilt https://unsplash.com/photos/9XsXOdkdxPQ
  48. 48. Take Time To Actually Look At The Search Results https://unsplash.com/photos/iPbwEiWkVMQ
  49. 49. Got Any Tools For That?
  50. 50. SurferSEO
  51. 51. Find What Matters
  52. 52. Find What Matters
  53. 53. Find What Matters
  54. 54. Find What Matters
  55. 55. Ontailapp
  56. 56. Quickly See Landing Page Winners
  57. 57. And Losers
  58. 58. Check For Cannibilisation
  59. 59. Check For Cannibalisation
  60. 60. Benchmark Tests
  61. 61. Benchmark Tests
  62. 62. Look At YOUR Niche
  63. 63. Look At Those Search Results
  64. 64. Some Of Our Clients Got Hit
  65. 65. Some Of Our Clients Got Hit That Image Was Just For You Jon
  66. 66. A Big One Quite Bad
  67. 67. We Are Evaluating https://unsplash.com/photos/7Ieipcj7lp4
  68. 68. Not Rushing https://unsplash.com/photos/z_S5m-dqADA
  69. 69. Make Decisions Based On What You See https://unsplash.com/photos/kqguzgvYrtM
  70. 70. Not What Others See https://unsplash.com/photos/G1iYCeCW2EI
  71. 71. Did You Remember To Drink Every Time I Swore?
  72. 72. Doesn’t Matter Whether You Did Or Didn’t Really, But…
  73. 73. I Didn’t Really Want People To
  74. 74. We Have A Choice https://unsplash.com/photos/KTpSVEcU0XU
  75. 75. Thanks!

×