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Creativity On Tap AKA Bono’s Hats and How To Have A Shit Load Of Ideas

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ALL OF THE TIME!

How can you cope with having to be creative all day, every day?

Heres how!

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Creativity On Tap AKA Bono’s Hats and How To Have A Shit Load Of Ideas

  1. 1. Proudly Buy Wayne Beer For Having Their Logo Here
  2. 2. Creativity On Tap https://unsplash.com/@hitsujisama
  3. 3. AKA Bono’s Hats and How To Have A Shit Load Of Ideas https://unsplash.com/@gabor
  4. 4. AKA Bono’s Hats and How To Have A Shit Load Of Ideas ALL OF THE TIME!
  5. 5. Before We Get Started https://commons.wikimedia.org/wiki/File:Start_From_Zero.jpg
  6. 6. There Are 2 Things I Really Don’t Like About Presentations
  7. 7. There Are Two Things I Really Don’t Like About Presentations
  8. 8. 1. Dictionary Definitions Of The Main Concept Of The Presentation https://unsplash.com/@rvignes
  9. 9. 1. Dictionary Definitions Of The Main Concept Of The Presentation 2. Intro Slides And Stuff About The Speaker
  10. 10. 1. You Don’t Need A Definition – People Aren't Dumb
  11. 11. 1. You Don’t Need A Definition – People Aren't Dumb 2. Nobody Gives A Shit About The Speaker – They Want To Learn Cool Stuff
  12. 12. So
  13. 13. Let’s Define Creativity
  14. 14. And
  15. 15. A Little Bit About Me
  16. 16. A Little Bit About Me
  17. 17. A Little Bit About Me Blah…Blah…Blah…
  18. 18. A Little Bit About Me Blah…Blah…Blah… Blah…Blah…Blah…
  19. 19. I Would Like To Talk About Me For A Little Bit, Though
  20. 20. I Would Like To Talk About Me For A Little Bit Though
  21. 21. This Is What I Was Doing
  22. 22. Classics Like These
  23. 23. Oh And White Text On A White Background
  24. 24. I wish I could fly right up to the sky but I can’t 
  25. 25. Yes, There Was A Hidden Message On The Last Slide
  26. 26. Times Have Changed https://unsplash.com/@curtismacnewton
  27. 27. (Stock) Designers
  28. 28. (Stock) Designers • Infographics • Email campaigns • Website designs • Logos
  29. 29. (Stock) Designers • Infographics • Email campaigns • Website designs • Logos
  30. 30. (Stock) Developers
  31. 31. (Stock) Developers What are you looking at? I definitely belong in this photo.
  32. 32. (Stock) Developers • Templates • Interaction Design • Creating frameworks that idiot SEOs like me come up with
  33. 33. (Stock) Developers • Templates • Interaction Design • Creating frameworks that idiot SEOs like me come up with
  34. 34. (Stock) SEO and PPC’ers
  35. 35. (Stock) SEO and PPC’ers • Fresh copy • Blog ideas • Interesting ads • New link building techniques • New ways of saying the same thing over and over
  36. 36. (Stock) SEO and PPC’ers • Fresh Copy • Blog Ideas • Interesting Ads • New link building techniques • New was of saying the same thing over and over
  37. 37. All The Content https://unsplash.com/@arnelhasanovic
  38. 38. IT’S ALL CONTENT
  39. 39. IT’S ALL CONTENT
  40. 40. So, How Do We Deal With This? https://unsplash.com/@jacc
  41. 41. Hats
  42. 42. Hats
  43. 43. Hats
  44. 44. Edward De Bono
  45. 45. White Hat Not the SEO one This is the input; the gathering of information
  46. 46. Red Hat This is the hat that is associated with emotions. The ability to express feelings without judgement or justification.
  47. 47. Black Hat Risk assessment and critical thinking
  48. 48. Yellow Hat Positive logical. How can something be put into action?
  49. 49. Green Hat The hat of the creatives and new ideas, new possibilities.
  50. 50. Blue Hat Defining the problems and what is being thought about.
  51. 51. Not Everyone Likes Edward De Bono
  52. 52. "I'd need to find my blue hat before I'd be capable of thinking or acting outside the box my current red hat places me in. He's made a career out of getting self important alpha-male CEOs to pay him to tell them to listen to a variety of ideas. Some people would suggest big companies employ a diverse range of people to facilitate that, but he realised he couldn't make money that way so spouted shit about lateral thinking and the power of pretending to wear hats. Why bother employing genuinely creative people if you can get your wage slaves to sit in a meeting pretending to be creative while wearing green fucking hats."
  53. 53. Think About Taking Action We Talked About It Last Time No Action Equals No Results
  54. 54. http://boom.tips/yes-yes-yes
  55. 55. Ditch The Corporate And Get It To Apply To You
  56. 56. Here Is How We Have Been Using These Hats Concepts At Boom
  57. 57. White
  58. 58. Gather All The Things
  59. 59. We Use Trello
  60. 60. We Use Trello
  61. 61. We Use Trello
  62. 62. http://boom.tips/steal-artist
  63. 63. Red
  64. 64. Let Go Of Inhibition
  65. 65. We Use 6-3-5 Brainwriting
  66. 66. 6 People 3 Ideas 5 Minutes 6 Rounds 108 Ideas in 30 Minutes
  67. 67. You Can Also Do It Online http://635.tecmark.co.uk/
  68. 68. 10 rounds, 30 seconds per round, 57 ideas generated in less than 15 minutes
  69. 69. Look – They Can Be Added To Trello
  70. 70. Black
  71. 71. Peer Review
  72. 72. We Use Convo
  73. 73. It’s Also Good When You Are At The Design Stage
  74. 74. Yellow
  75. 75. Cross Department
  76. 76. We’re Working On This Bit ;)
  77. 77. We’re Working On This Bit ;) https://twitter.com/RichRogersIoT/status/914577613300965377
  78. 78. Green
  79. 79. The Fun Bit
  80. 80. The Fun Bit
  81. 81. Woodpeckers
  82. 82. Woodpeckers
  83. 83. Mind Mapping
  84. 84. Coggle https://coggle.it
  85. 85. Chunking Up And Down
  86. 86. What Is This Part Of? What Is This An Example Of? What Purpose Does This Have?
  87. 87. Chunking Up And Down
  88. 88. What Is An Example Of This? What Is A Component Of This? Who/What/Where Specifically? http://neomam.com/interactive/chunking/
  89. 89. Blue
  90. 90. Processes, Frameworks And Checklists
  91. 91. We Have Covered This Before
  92. 92. Processes Checklists Frameworks
  93. 93. http://boom.tips/van-halen- decisions
  94. 94. It Isn’t About Bono’s Hats
  95. 95. We Come Back To Michelle’s Quote
  96. 96. Take What People Have Come Up With Before
  97. 97. Take What People Have Come Up With Before Twist It To Fit Your Needs
  98. 98. Take What People Have Come Up With Before Twist It To Fit Your Needs Don’t Re-invent The Wheel
  99. 99. Change How You Look At It
  100. 100. This Is Rory Sutherland
  101. 101. This Is Rory Sutherland https://www.ted.com/talks/rory_sutherland_perspective_is_everything/
  102. 102. Change How You Look At It
  103. 103. Make Your Life Easier And You’ll Always Have Ideas
  104. 104. Thanks!

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