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Penguins, Shortcuts and Making The Right Decisions In SEO

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Sometimes shortcuts can help. Sometimes they can leave you in hot water!

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Penguins, Shortcuts and Making The Right Decisions In SEO

  1. 1. HELLO
  2. 2. Happy World Penguin Day
  3. 3. Happy World Penguin Day
  4. 4. So Jon Mentioned There Would Be Penguins
  5. 5. Thanks Jon
  6. 6. Make My Job Harder
  7. 7. So There Is The Obvious
  8. 8. Penguin Updates
  9. 9. Penguin — April 24, 2012
  10. 10. Penguin 1.1 — May 25th, 2012
  11. 11. Penguin 1.3 — Oct 5th, 2012
  12. 12. Penguin 2 — May 22nd, 2013
  13. 13. Penguin 2.1 — Oct 4th, 2013
  14. 14. Penguin 3.0 — Oct 17th, 2014
  15. 15. Penguin 4 — Sep 23rd – Oct 6th, 2016
  16. 16. But That Would Be Too Obvious
  17. 17. And I Don’t Have Much To Say About It TBH
  18. 18. Or We Could Talk About Real Penguins
  19. 19. Or We Could Talk About Real Penguins Some Females Swap Pebbles For Sex
  20. 20. Or We Could Talk About Real Penguins Some Females Swap Pebbles For Sex There Are Some Sexual Perversions That I Daren’t Even Mention
  21. 21. Not So Cute Now? Huh?
  22. 22. So Let’s Talk About These
  23. 23. So Let’s Talk About These
  24. 24. Bear With Me
  25. 25. Seal Bars At Aldi
  26. 26. Arctic Bars At Lidl
  27. 27. This Is Not Just Limited To Penguins
  28. 28. This Is Not Just Limited To Penguins
  29. 29. This Is Not Just Limited To Penguins
  30. 30. This Is Not Just Limited To Penguins
  31. 31. This Is Not Just Limited To Penguins
  32. 32. This Is Not Just Limited To Penguins
  33. 33. This Is Not Just Limited To Penguins
  34. 34. Asda Got In Hot Water
  35. 35. Asda Got In Hot Water
  36. 36. Asda Got In Hot Water
  37. 37. Shortcuts Can Bite You On The Arse
  38. 38. Listening To Experts Is Not Always A Good Idea
  39. 39. Penguins, Shortcuts and Making The Right Decisions In SEO
  40. 40. Some Shit You Can Do
  41. 41. Internal Linking
  42. 42. Internal Linking
  43. 43. Internal Linking
  44. 44. Temptation
  45. 45. Reality – Do It By Hand
  46. 46. Screaming Frog
  47. 47. Bill Sebald Has A Nice Tutorial https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities
  48. 48. Bill Sebald Has A Nice Tutorial https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities
  49. 49. Bill Sebald Has A Nice Tutorial https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities
  50. 50. You Can Do Similar With Sitebulb
  51. 51. You Can Do Similar With Sitebulb
  52. 52. You Can Do Similar With Sitebulb
  53. 53. You Can Dig Deeper With Botify
  54. 54. You Can Dig Deeper With Botify
  55. 55. You Can Dig Deeper With Botify
  56. 56. You Can Dig Deeper With Botify
  57. 57. You Can Dig Deeper With Botify
  58. 58. Get Pretty With Website Auditor
  59. 59. Get Pretty With Website Auditor
  60. 60. Get Pretty With Website Auditor
  61. 61. Get Pretty With Website Auditor
  62. 62. DO BETTER
  63. 63. Title Tags and Meta Descriptions And On Page
  64. 64. Most People Set And Leave
  65. 65. Test
  66. 66. Big Metrics
  67. 67. Big Metrics
  68. 68. Big Metrics – More Copy Test
  69. 69. Big Metrics –Title Tag Test
  70. 70. Big Metrics –Title Tag Test
  71. 71. Use Logic
  72. 72. DO BETTER
  73. 73. Old Shitty Content
  74. 74. Old Shitty Content
  75. 75. And We Have Seen A Lot Of It
  76. 76. Fuckin Short Cuts
  77. 77. Fuckin Short Cuts Not Often Worth It
  78. 78. Fuckin Short Cuts Not Often Worth It Shit Content IS Shit Content
  79. 79. Causes Cannibalisation
  80. 80. Google Has More Shit To Dig Through
  81. 81. URL Profiler + Content Audit
  82. 82. URL Profiler + Content Audit Link Data HTTP Status Robots Access Screen Capture Google Analytics Data Google Search Console Data Readability Duplicate Content Uclassify Copyscape
  83. 83. MASSIVE SPREADSHEET
  84. 84. DO BETTER
  85. 85. So I Crowbarred Penguins In
  86. 86. Didn’t Take Shortcuts
  87. 87. Often The Hard Way Is Worth It
  88. 88. DO BETTER
  89. 89. Thank you

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