The document discusses 10 critical decisions in operation management for Sialkot traders, a manufacturing company of sports goods. The decisions include designing goods and services, managing quality, process and capacity design, location strategy, layout strategy, human resource management, supply chain management, inventory management, scheduling, and maintenance. Sialkot traders applies strategies such as continuous improvement, cost leadership, and supply chain automation to support its production goals and global sports business. The 10 decisions analyze and guide operations to measure productivity and enhance it.

2. PRODUCTION &
OPERATION
MANAGEMENT
10 CRITICAL DECISIONS IN OPERATION
MANAGEMENT
Presented By: M.waqas -004
M.Nouman -030
Fatima amjad -025
Amina Iqbal -005
Department: Commerce ( M.COM 3rd )
University of Gujrat sialkot sub campus

3. INTRODUCTIO
N :

4. THE SIALKOT
TRADERS
The Sialkot traders is a
manufacturing and trading
company of all kind of martial
arts, boxing and all kinds of
sports apparels. The company
start operations from January,
2006 and that is engaged in
design, development,
manufacturing and worldwide
sales of all kinds of sports goods
and other sports accessories.

6. DESIGN OF GOODS AND
SERVICES
 Goods which are offered by Sialkot traders
includes of boxing equipment's , MMA
equipment's, martial arts equipment's and all
other type of fitness products. or sports hosiery
sports goods etc.
 The Sialkot traders uses CAD & illustrator for the
designing of the products that’s made in the own
firm and the provide order services for other
factories.

7. MANAGING QUALITY
:
 Top executive of the Sialkot sports company has a hired a quality assurance
manager who is directly responsible for managing the quality of all the products
that is made under him.
 Use market research to determine customer needs and batch quality assurance
testing on products and services in production

8. PROCESS & CAPACITY DESIGN :
 Design strategies which support all production goals including
technology and resources.
 At Sialkot sports operations managers apply continuous
improvement strategies to support the company production goals
and need based on market dynamics.
 Sialkot sports focuses on cost leadership strategy by providing
best quality at low cost

9. LOCATION
STRATEGY :
In developing a location strategy consider
supply chain and how the location will
receive supplies, the movement of goods
and services internally and to customers,
and the role of marketing and public
relations in the location choice.
In the case of Sialkot sports the
operations managers apply a corporate
strategy that chooses production facility
location based on cost and nearness to
the most significant market .

10. LAYOUT
STRATEGY :
 Consider the placement of desks, workstations, and how materials are delivered and
used.
 The objective of the Sialkot traders in this strategic decision area is to optimizes
workflow based on human resources and the capacity requirements , technology and
the inventory requirements.
 The manufacturing company Sialkot traders have a layout production facilities is
centered on the principles of assembly line production and the total quality of the
Sialkot traders management.

11. HUMAN RESOURCES MANAGEMENT :
 The manufacturing and exporter company Sialkot traders
satisfies the concern of human resources management adequacy and
maintenance through the internal leadership development along
with the coaching and the mentoring.
 The company emphasizes respect for all peoples who working with
them and this is integrate in the human resources programs and the
policies.
 the job assignments to ensure person jo-fit right person for right
job.

12. SUPPLY CHAIN
MANAGEMENT :
 The manufacturing company Sialkot traders has excellent supply chain
management which facilitates efficient production to support the global
sports shoes apparel and equipment business.
 Sialkot support satisfy this objective through supply chain automation and
optimization of transport distance among supplier production facilities’
distribution and retailer

13. INVENTORY
MANAGEMENT :
 Sialkot sports operation managers apply the perpetual method of
inventory management which involves continuous monitoring
and movement of inventory from the supply chain to the
distributor’s and retailers.
 Sialkot sports does so through computerized monitoring of
inventory. Inventory managers can access real time data to help
them make decision

14. SCHEDULING
:
 Sialkot traders scheduling approach is primarily concerned with
corporate operations and the coordination of the supply chain
with distribution and retail operations.
 Sialkot applies changes to the supply chain based on market
demand for its athletic boxing and martial arts, equipment and
apparel.
 Facility and human resource schedules are the primary concern
in its strategic decision area of operation management

15. MAINTENANCE
:
The company maintenance strategy considers at adequacy of all
resources . adequacy of human resources facilities and the
capacity is the objectives in this strategic decision area.
For this purpose the human resource managers is responsible for
the hiring of efficient and effective work force.
In the Sialkot traders the manufacturing company’s human
resources manager also reward the best employee’s on the monthly
basis.

16. CONCLUSION :
These ten critical decision can be applied to any
size business not just global giants such as the
Sialkot sports but also market challenger’s as
the Sialkot sports. These critical decision guide a
company to analyses there operations. They also
measure different the current productivity of
the company and to enhance the productivity as
well .

17. FOR WATCHING AND LISTENING MY PRESENTATION