Marketing operating model - Kaiiax
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Marketing Operating Model is a conceptual scheme you can use to build a marketing department for your organization and align it in accordance with your organization's marketing context.
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key principles of sales management
Sales management
Sales management involves planning, organizing, directing, and controlling a company's sales force and sales operations. It aims to maximize revenue and profits through developing strategies to recruit, select, train, motivate, and oversee sales representatives. The sales manager is responsible for achieving sales targets, coordinating different sales functions, and ensuring customer satisfaction. Key activities include analyzing market conditions, formulating sales programs, implementing strategies, and evaluating performance. The overall goal of sales management is to profitably meet market needs through an effective personal selling program.
Marketing Plan
The document outlines the steps to developing an effective sales strategy. It discusses assessing the performance environment, evaluating organizational design, conducting competitive analysis, and developing buyer personas. The sales strategy process includes designing the strategy, building required infrastructure like sales processes and tools, implementing the strategy to gain momentum, and achieving success which leads to standardizing operations. The sales strategy is developed in phases over multiple quarters to efficiently allocate resources and drive revenues while reducing costs.
ProvenMentor-Professional-Diploma-in-Digital-Marketing-Brochure
The document provides an overview of the Professional Diploma in Digital Marketing programme offered by the Digital Marketing Institute. The 10-module programme covers key areas of digital marketing including search engine optimization, paid search marketing, email marketing, social media marketing, mobile marketing, and analytics. Each module is taught by practitioner-lecturers and focuses on current industry practices to provide students with real-world skills and knowledge sought by employers. Upon completing the programme, students will be equipped to effectively plan and implement digital marketing strategies for organizations.
ProvenMentor-professional-diploma-in-digital-marketing-brochure
ProvenMentor, digital marketing brochure (created by the Digital Marketing Institute) to display the "Professional Diploma in Digital Marketing" Syllabus content.
This digital marketing qualification has been developed in conjunction with the Digital Marketing Institutes's Syllabus Advisory council. This comprises of: Facebook, Twitter, Microsoft, LinkedIn, Google, PayPal, McCann Blue, Ogilvy & Mather and RMG
The diploma contains 10 modules:
1. Introduction to Digital Marketing
2. Search Engine Marketing (SEO)
3. Search Engine Marketing (PPC)
4. Email Marketing
5. Digital Display Advertising
6. Social Media Marketing (Part 1)
7. Social Media Marketing (Part 2)
8. Mobile Marketing
9. Analytics
10. Strategy & Planning
Organizational Design and Trends in Marketing Organizations
The document discusses organizational design trends for marketing organizations. It outlines guidelines for customer-centric design including focusing on customer needs and ensuring work flows and integration across areas. An agile marketing organization will invest in capabilities for scale and flexibility, use customer analytics to deliver personalized experiences, and create collaborative communities. Sample organization models are presented, including one with divisions for analytics, engagement, content creation, and operations. Effective design considers the customer experience and enables marketing to facilitate their goals. Barriers to success include lack of ownership, buy-in, and commitment to changes in processes.
Marketing automation 101 understanding marketing automation and where to get ...
What this presentation covers:
- What is marketing automation?
- How marketing automation can improve the overall customer experience
- How automation can improve conversions and ROI
- Why automation is applicable to both B2B and B2C
- Where to get started with your own automation program
- Getting buy-in from sales and senior management
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240610
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Marketing operating model - Kaiiax
- 2. Executive summary Marketing Operating Model is a conceptual scheme you can use to build a marketing department for your organization and align it in accordance with your organization's marketing context.
- 3. What is Marketing Operation Model (MoM)? Kaiiax Marketing Operating Model is a conceptual scheme from you can use to build a marketing department for your organization and align it in accordance with your organization's marketing context.
- 4. Why do you need MoM? Kaiiax MoM simplifies the development of a marketing department, giving executives and the team a single entry point to understand marketing department 's critical operations and key roles.
- 5. Marketing Operating Model 1. Building blocks 2. Intel 3. Operations 4. People 5. Technology
- 6. Building blocks Intel Operations People Technology Marketing department
- 7. Intel Critical data for strategic and operational decision making
- 8. Intel Functions: ● Provide data for decision making ● Control key results ● Monitor shifts in external environment ● Control production volume ● Strategize
- 9. Operations Rhythmic delivery is crucial for marketing success
- 10. Operations and delivery Functions: ● Design and upgrade operations ● Align operations with the organization ● Guide people ● Execute operations ● Monitor ongoing progress ● Plan marketing activities
- 11. People People growth aligned with organization's goals
- 12. People Functions: - Hire and onboard talents - Educate talents - Align PDP with organization's goals - Control talent growth
- 13. Technology Right technology at the right cost for best decisions
- 14. Technology Functions: - Support decision-making processes - Support operations - Automate operations
- 15. Summary Kaiiax Marketing Operating Model is a concept which helps to rethink and structure marketing department in the top-to-down manner.