Vermont Association of Wedding Professionals


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Vermont Association of Wedding Professionals

  1. 1. marrying social media and communications to build your businessVermont Association of Wedding Professionals March 19, 2013
  2. 2. Hi, there.I’m Nicole Ravlin frompeople making good pr. @pmgNicole © pmg public relations 2013
  3. 3. Public Relations is… © pmg public relations 2013
  4. 4. “Public relations is a strategiccommunication process that buildsmutually beneficial relationshipsbetween organizations and theirpublics.” As defined by the Public Relations Society of America (PRSA) © pmg public relations 2013
  5. 5. Social Media is… © pmg public relations 2013
  6. 6. “Forms of electronic communication(as Web sites for social networking andmicroblogging) through which userscreate online communities to shareinformation, ideas, personalmessages, and other content (asvideos)” As defined by Merriam-Webster © pmg public relations 2013
  7. 7. PR used to look like this… © pmg public relations 2013
  8. 8. Today it’s more like this… © pmg public relations 2013
  9. 9. What’s your strategy? © pmg public relations 2013
  10. 10. What is the GOAL? © pmg public relations 2013
  11. 11. 1. FacebookThere is no such thing as a free lunch. © pmg public relations 2013
  12. 12. You areUSED TO BE able to target yourposts by different criteria, including location: After we select that we want to target by location, we will be able to select a country, state, etc... The “?” would reflect the number of people we would be able to reach in the geographic location that we set.
  13. 13. 2. FacebookThere’san app for that. © pmg public relations 2013
  14. 14. 3. InstagramGet rich with rich media. © pmg public relations 2013
  15. 15. 4. PinterestVisuals are key, but they have to link back to YOU. © pmg public relations 2013
  16. 16. Pinterest has more than 20 million monthly active usersspending on average over 90 minutes on the site eachmonth; there are 12 million users in the US alone.Pinterestis now the 3rd highest-trafficked social mediasite in US.80% of Pinterest users are women; 50% of all Pinterestusers have children. 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase. This is compared with only 40% of online consumers who visit Facebook. 70% of users say they are on Pinterest to get inspiration on what to buy. By contrast, only 17% use Facebook for the same.
  17. 17. 5. EmailGroup appropriately.
  18. 18. review.1. Decide on a budget for social media.2. Use an app for all Facebook promotions.3. Show AND tell me.4. Email is NOT dead.5. Cross promote with non competing businesses. © pmg public relations 2013
  19. 19. thanks for your time. @pmgNicole © pmg public relations 2013