1. marrying social
media and
communications to
build your business
Vermont Association of Wedding
Professionals
March 19, 2013

2. Hi, there.
I’m Nicole Ravlin frompeople making good pr.
nicole@PeopleMakingGood.com
@pmgNicole
© pmg public relations 2013

3. Public Relations is…
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4. “Public relations is a strategic
communication process that builds
mutually beneficial relationships
between organizations and their
publics.”
As defined by the Public Relations Society of America (PRSA)
© pmg public relations 2013

5. Social Media is…
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6. “Forms of electronic communication
(as Web sites for social networking and
microblogging) through which users
create online communities to share
information, ideas, personal
messages, and other content (as
videos)”
As defined by Merriam-Webster
© pmg public relations 2013

7. PR used to look like this…
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8. Today it’s more like this…
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9. What’s your strategy?
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10. What is the GOAL?
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13. 1.
Facebook
There is no such thing as a free lunch.
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14. You areUSED TO BE able to target your
posts by different criteria, including location:
After we select that we want to target by
location, we will be able to select a
country, state, etc...
The “?” would reflect the number
of people we would be able to
reach in the geographic location
that we set.

15. 2.
Facebook
There’san app for that.
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17. 3.
Instagram
Get rich with rich media.
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19. 4.
Pinterest
Visuals are key, but they have to link back to
YOU.
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20. Pinterest has more than 20 million monthly active users
spending on average over 90 minutes on the site each
month; there are 12 million users in the US alone.
Pinterestis now the 3rd highest-trafficked social media
site in US.
80% of Pinterest users are women; 50% of all Pinterest
users have children.
69% of online consumers who visit Pinterest have
found an item they’ve purchased or wanted to
purchase. This is compared with only 40% of online
consumers who visit Facebook.
70% of users say they are on Pinterest to get inspiration on
what to buy. By contrast, only 17% use Facebook for the
same.

21. 5.
Email
Group appropriately.

23. review.
1. Decide on a budget for social media.
2. Use an app for all Facebook
promotions.
3. Show AND tell me.
4. Email is NOT dead.
5. Cross promote with non competing
businesses.
© pmg public relations 2013

24. thanks for your time.
nicole@PeopleMakingGood.com
@pmgNicole
© pmg public relations 2013