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Five Social Tools to Consider for Your Brand


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Five Social Tools to Consider for Your Brand

  1. 1. FIVE SOCIAL MEDIATOOLS YOU NEED TO BEUSING NOW FOR YOURBRANDJune 19, 2012created for the Summer Fancy Food Show
  2. 2. instagram
  3. 3. Why: photo sharing site Easy to edit photos and share across other social sites. The stats make the case:  Every second instagram users perform 575 likes and 81 comments  Over 1 Billion Photos have been uploaded  40 million + users © pmg public relations 2012
  4. 4. Example: Ben & Jerry’s © pmg public relations 2012
  5. 5. pinterest
  6. 6. Why: A way to visually representyour brand Drive traffic direct to a brands website Increase brand and product awareness As far as social networks, Pinterest accounts for 3.6 percent of referral traffic More than 10 million users If your customer is US women ages 25 to 34, they’re on Pinterest © pmg public relations 2012
  7. 7. Example: Whole Foods Market © pmg public relations 2012
  8. 8. the fancy
  9. 9. Why: beautifully designed – andcan help drive sales unisex, urban, minimalist, high-design feel TheFancy works to help brands drive traffic direct to a brands website – and ultimately point of purchase Daily emails go out to TheFancy community based on what they have selected for their personal collections. These emails highlight other products that they may find interesting. Brands can offer special deals consumers can unlock from TheFancy with coupon codes on the brand’s own site. © pmg public relations 2012
  10. 10. Example: Crate & Barrel © pmg public relations 2012
  11. 11. Example: Queen Creek BaconOlive Oil © pmg public relations 2012
  12. 12. tumblr
  13. 13. Why: alternative to a blog Tumblr is a great way to have a photo blog, but it also gives you the option to post with words, too. The site acts as a social network as posts can be “tumbled” and shared throughout the Tumblr community Community is formed by people following Tumblr blogs that they like. These feed into a dashboard for the audience (similar to an RSS feed of your favorite blogs) © pmg public relations 2012
  14. 14. Example: Huggies © pmg public relations 2012
  15. 15. LinkedIn
  16. 16. Why: The Business SocialNetwork Best way to share news about your company beyond your own digital assets and traditional PR efforts Study found LinkedIn to be the best social network for lead generation (HubSpot)  Lotsof features on the company pages now: blog RSS feed, news module, product & service spotlights, recommendations, and more! © pmg public relations 2012
  17. 17. Example: ZipCar © pmg public relations 2012
  18. 18. who the heck are you? PMG Public Relations on twitter: @pr_pmg © pmg public relations 2012
  19. 19. thank you