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PRSA Northeast Conference 2011

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PRSA Northeast Conference 2011

  1. 1. The Spin Doctors: PR Best Practices for Social Media<br />Rinse<br />2011 PRSA Northeast District Conference<br />September 28, 2011 - Rochester, NY<br />
  2. 2. the doctors<br />Nicole Ravlin<br />Partner, PMG Public Relations<br />Michael McDougall, APR<br />Managing Partner, McDougall Travers Collins<br />M.D.<br />… just kidding ;)<br />
  3. 3. the procedure<br />Four examples of companies doing it right<br />Rapid fire: Five things youshould be learning/doing NOW<br />Q&A<br />
  4. 4. #PRSpinDR#PRSAned11<br />
  5. 5. Recruitment Social Gaming<br />
  6. 6. Customer-Driven NPD<br />
  7. 7. Geolocation<br />Geolocation tools now have robust backend analytics.<br />
  8. 8.
  9. 9. Infographics<br />Just from the SocialGrocery blog: <br />
  10. 10.
  11. 11. Five things you need to consider NOW.<br />
  12. 12. Use insights to bolster your results<br />
  13. 13. Tap social media to pitch journalists<br />
  14. 14. Meld influence and outreach data to hyper-target influencers<br />
  15. 15. Broadcast Online (Twitter chats, LiveStreams, etc.)<br />
  16. 16.
  17. 17. Q & A<br />
  18. 18. Contact Us<br />Mike McDougall, APR | McDougall Travers Collins<br />@mikemcdoug www.McDougallTC.com<br />Nicole Ravlin | PMG Public Relations<br /> @pmgnicolewww.PeopleMakingGood.com<br />

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