What do you need to know about a public relations firm before hiring them? This short presentation outlines what you need to know about your own situation AND what you need to know from your potential partner.

1. HIRING A PR FIRM? HERE’S
WHAT YOU NEED TO KNOW…

2. IF WE WERE GOING TO HIRE A PR
FIRM…

3. Here’s what WE would want to know…
 Who is going to work on your account?
 It’s likely that the person who sold you on the agency is just part of your team.
Who else will be working with you?
 How will the agency measure results?
 What does the reporting of results look like?
 How long will it take to see results?
 What experience does the firm have in your industry?
 Ask to see examples or case studies of similar work.
 Is the agency proficient in social media?
 What are the capabilities?
 What are the terms of the agreement; how long are we locked in for?
 What’s not included in the agreement? What does the scope look like?
 Most importantly, what’s your chemistry like with the key members of the team who
will be working on your account?

4. BEFORE HIRING A FIRM…

5. Here’s what you need to answer before
engaging a firm…
 What are your marketing goals?
 What do you hope to accomplish by
generating publicity?
 What’s a realistic monthly budget for you
to spend on PR?
 Who will be the person who will interface
with the firm?

6. contact:
people making good pr
nicole junas ravlin | partner
p. 802.448.5513
c. 802.324.0029
e. nicole@peoplemakinggood.com