1. HOW TO MANAGE YOUR
BRAND’S SOCIAL MEDIA
CHANNELS IN 60
MINUTES PER WEEK
June 18, 2012
created for the Summer Fancy Food Show

2. strive to create community

3. studies show…
 Best time to post to social media channels for
brands is around meal times
 To make an impact on Twitter, you must tweet
a minimum of three times per day – every day.
 As a brand, you should update Facebook
between three and four times per week.
Responding to user generated content is in
addition to this.
© pmg public relations 2012

4. be selective
 Think
strategically about your social media
channels. Have a game plan.
 Donot spread yourself thin – use only the
channels where your customers are.
© pmg public relations 2012

5. FOCUS!!!!
© pmg public relations 2012

6. create an editorial calendar

7. :20
© pmg public relations 2012

8. use a social client to schedule

9. :10
© pmg public relations 2012

10. be a content creator
Create content that people want to share.

11. :20
 Blogs do not have to be long.
 Write about content that your audience cares
about.
 Write about what you are an expert on.
© pmg public relations 2012

12. listen and engage

13. :10
© pmg public relations 2012

14. who the heck are you?
PMG Public Relations
info@PeopleMakingGood.com
on twitter: @pr_pmg
© pmg public relations 2012

15. thank you