tat = 140 people dedicated to creating a mobile UI & prototyping software hq in malmö, and offices in chicago, san francisco & seoul
mobile market used to be controlled by nokia, motorola, samsung, lge, sony ericsson, vodafone, verizon, ... now rim, google, apple are stirring up and shifting the power
focus has changed from building devices to what happens when they are built thanks to software updates (advertising, applications, mobile internet).
open source is lowering the thresholds for new players.
all paradigm shifts create opportunities!
mobiles have great advantages that aren’t used fully
focus on what is not working for consumers today
do what you are passionate about, otherwise you won’t succeed be passionate about solving the problem for other, not just the solution
make money fast, even if it is not on the “perfect product” how valuable: 1. measurably increase someone's revenue 2. measurably save cost or time 3. measurably lower risk 4. add “un-measurable value”; like quality, differentiation, popularity, brand, fun, ...
Mobile Monday Malmö
“Pain is inevitable,
suffering optional” - Haruki Murakami