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Mobile Monday Malmö




“Pain is inevitable,
 suffering optional”      - Haruki Murakami




     Hampus Jakobsson
www.tat.se




mobile UI software
Barbarians at the gate
New business models
All shifts create opportunities
connected

 identity

 context
security

         advertisement

                    health

                    dating

other types of devices

             payments

               analytics

     active accessories

           ease of use
Work with your passion
Make money now, not tomorrow
www.youtube.com/TATmobileUI




      hampus @ tat se

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MobileMonday 090525

Editor's Notes

  1. tat = 140 people dedicated to creating a mobile UI & prototyping software hq in malmö, and offices in chicago, san francisco & seoul
  2. mobile market used to be controlled by nokia, motorola, samsung, lge, sony ericsson, vodafone, verizon, ... now rim, google, apple are stirring up and shifting the power
  3. focus has changed from building devices to what happens when they are built thanks to software updates (advertising, applications, mobile internet). open source is lowering the thresholds for new players.
  4. all paradigm shifts create opportunities!
  5. mobiles have great advantages that aren’t used fully
  6. focus on what is not working for consumers today
  7. do what you are passionate about, otherwise you won’t succeed be passionate about solving the problem for other, not just the solution
  8. make money fast, even if it is not on the “perfect product” how valuable: 1. measurably increase someone's revenue 2. measurably save cost or time 3. measurably lower risk 4. add “un-measurable value”; like quality, differentiation, popularity, brand, fun, ...