The document outlines the evolution of social media from its inception in 2002 with Friendster to the current day, highlighting key platforms like MySpace, Facebook, and LinkedIn. It emphasizes the significant growth of social media usage and the importance of social media advertising for marketers. Additionally, it discusses the benefits of integrating social media into current marketing strategies to enhance client relations and brand awareness.

1. Social
For Corporations

2. H ISTORY OF S OCIAL M EDIA
 2002
Friendster, a social networking website, was opened to the public in the U.S. and grew to
3 million users in three months.
 2003
MySpace. another social networking website, was launched as a clone of
Friendster. LinkedIn was started as a business-oriented social networking site for
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professionals.
 2004
Facebook, another social networking website, was started for students at Harvard
College. It was referred to at the time as a college version of Friendster. Podcasting began
on the Internet. Digg was founded as a social news website where people shared stories
found across the Internet.
2013
 2006
MySpace was the most popular social networking site in the U.S. However, based on
monthly unique visitors, Facebook would take away that lead later, in 2008. Twitter was
launched as a social networking and micro blogging site, enabling members to send and
receive 140-character messages called tweets. Facebook membership was expanded and 2
opened to anyone over age 13.

3.  2008
Facebook surpassed MySpace in the total number of monthly unique
visitors. Meanwhile, Facebook tried unsuccessfully to buy Twitter.
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 2009
Facebook ranked as the most-used social network worldwide with
more than 200 million. The site's traffic was twice that of MySpace.
2013
 2011
Social media were accessible from virtually anywhere and had become
an integral part of our daily lives with more than 550 million people on
Facebook, 65 million tweets sent through Twitter each day, and 2
billion video views every day on YouTube. LinkedIn has 90 million
professional users. 3

4. SOCIAL MEDIA TODAY
 Social media advertising platforms understandably are the focal
point for marketers because of the role they play in linking
audiences, brands, content and marketing opportunities. (Elkin,
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2012)
 By understanding how consumers use and navigate the social
media channel, marketers can more effectively integrate it into
the larger multichannel marketing mix to achieve both branding
and direct-response objectives. (Fisher, 2012)
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 With more than 187 million members in more than 200 countries
and two new members signing on per second, LinkedIn is clearly
the front-runner for social media networking for businesses in
2013. (Fathi, 2013)
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5. Southern Technologies 2013
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LINKEDIN’S USERS
•

6. LinkedIn's Advertising Potential
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2013
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7. B ENEFITS F OR U S
The integration of social media into our
clients current marketing platform with
minimal training for executives and
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marketing personnel at a reasonable cost
will accomplish several tasks including:
•attract third party perspective clients.
•Improve relations with existing clients
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•Increase customer satisfaction with products
and services.
•Achieve increased brand awareness, both
locally and globally.
•Ultimately add to profits through mass
distribution of goods. 7

8. W O RK C ITED
 Curtis, Anthony. The Brief History of Social Media. University of North Carolina
at Pembroke, 2011. Web. 13 Jan.2013. <www.uncp.edu/home/acurtis/
NewMedia/SocialMedia/ SocialMediaHistory.html>.
 Elkin, Noah. The Changing Digital Landscape: Key Trends Marketers Need to
Know. Rep. N.p.: n.p., 2012. E-marketer. Web. 13 Jan. 2013.
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<totalaccess.emarketer.com.proxy.cecybrary.com/results.aspx>.
 Fathi, Sandra. “Why LinkedIn Is the New Facebook”. O'Dwyers Crisis
Communications Issue. O'Dwyers Magazine, Jan. 2013. Web. 13 Jan. 2013.
www.odwyerpr.com/magazine/ odwyers-magazine-January-2013.pdf
 Fisher, Lauren. Multichannel Marketing: Making the Most of Multiple Screens.
2013
Rep. N.p.: n.p., 2012. E-Marketer. Web. 13 Jan. 2013.
<totalaccess.emarketer.com/proxy.cecybrary.com/results.aspx>.
 Gulliksen, Christian. "How Much Do You Know About LinkedIn?”
MarketingProfs.Com. MarketingProfs, LLC, n.d. Web. 13 Jan. 2013.
www.i.marketingprofs.com/assets/images/
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