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How We Create High-Impact Content at Visually

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Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features

Published in: Marketing

How We Create High-Impact Content at Visually

  1. 1. 1 How we create high-impact content
  2. 2. Speakers: Bradley Joe Director of Sales David Wygant VP of Product & Operations 2
  3. 3. AGENDA •Introductions •The State of Content Marketing •The Visually Model •Case Study •How We Create Content •Q&A 3
  4. 4. THE STATE OF CONTENT MARKETING 4
  5. 5. Did you know… The average human attention span in 2000 was 12 seconds, and by 2013 it was 8 seconds.
  6. 6. Did you know… The average human attention span in 2000 was 12 seconds, and by 2013 it was 8 seconds. That puts us 1 second shorter than a goldfish.
  7. 7. Digital marketing is a content-hungry beast Unlike traditionally bounded ad campaigns, digital marketing is always on, and that puts pressures on marketers to look beyond traditional agency relationships to source content in more creative ways. Jake Sorofman, Gartner
  8. 8. Marketing spend is on the rise and it’s going to content 33% $21B 78% of marketing budgets will go toward visual content in 2016 will be spent on native advertising by 2018 of CMOs believe that original content is the future of marketing [1] Digiday Report on the State of the Industry, April 2015 [2] BI Intelligence, May 2015 [3] Demand Metrics, Nov 2014
  9. 9. And visual content matters 90% of info transmitted to the brain is visual, visuals are processed 60,000x faster than text. An overwhelming 72% of marketers say that visual content is more effective than text-based marketing. (Digiday) Photos are liked 2x than text, videos are shared 12x than text links. Companies that use video grow revenue 49% faster YoY (Aberdeen Group) 90% 72% 12x 49%
  10. 10. Creating great content is hard v v vv Lack of time and resources Hard to find and retain good talent Inconsistent quality due to lack of process High costs / Low ROI
  11. 11. The traditional models can’t keep up AGENCIES FREELANCERS Great at strategy but… Cost effective, but… EXPENSIVE SLOW CUMBERSOME TIME CONSUMING TO RECRUIT HIGH MANAGEMENT OVERHEAD INCONSISTENT QUALITY
  12. 12. THE VISUALLY MODEL 12
  13. 13. Why Visually? TALENT PROCESSPLATFORM High Quality, Creative High Value/ ROI, Scale Speed to Market, Consistency
  14. 14. Create high-quality content High-quality content trusted by over 1100 top brands Curated pool of 1000+ creative professionals Variety of skill sets for different needs TALENT PROCESSPLATFORM
  15. 15. Bring ideas to life — fast Well-defined products, proven processes Collaborate with your creative team on our platform Premium content delivered fast CONTENT BUSINESS DAYS Micro-content GIF or Cinemagraph 6 Micro-video (<6 seconds) 7 Infographic 14 Presentation 16 eBook 17 Video 20 TALENT PROCESSPLATFORM
  16. 16. Two ways to work with Visually KEY BENEFITS PRODUCT FEATURES SERVICES ONE-OFF PROJECTS (flat fee per project) PRO PLAN ($3000 annually) • Project management & workflow • Project activity feed • Live chat with creative team • Store brand assets and files • Advanced collaboration and company-wide visibility in a Company Workspace • Share and view your talent team • Admin controls • Selection and assignment of your talent team • Support response within 4 business hours • Project coordinators for video & interactive projects • Dedicated Customer Success Manager • Set talent team who knows your company • 5% discount off standard rate card for all your projects.
  17. 17. Additional Services CREATIVE DIRECTOR • Creative ideation • Tone & voice development • Brand consistency • Quality control Price = $4000 / quarter (30 hours) Our Content Strategists can help you build and execute your content strategy. Work with our Creative Directors to ideate new concepts and create content that’s on-brand. CONTENT STRATEGIST • Content audit & recommendations • Mapping to customer journey • Editorial calendar development • Messaging audit and development Price = $4000 / quarter (30 hours)
  18. 18. CUSTOMER CASE STUDY
  19. 19. Cisco Increased Engagement and Saved Over 30% with Videos from Visually 4 MILLION IMPRESSIONS 2000 ENGAGEMEN TS 30-50 PERCENT CHALLENGE • Find new ways to make their content more engaging and visually appealing for their audience. SOLUTION • Cisco turned to Visually to create a series of Instagram and Vine videos. RESULTS • Without any paid support, Cisco’s videos received 4 million impressions and more than 2,000 engagements on Vine and Instagram. In addition, the cost of the project was “between 30 and 50 percent less” than they expected. https://vine.co/v/eK6dzV2WBpL
  20. 20. HOW WE CREATE GREAT CONTENT 20
  21. 21. STEP 1: Start a new project 21 Click here NEW CUSTOMERS EXISTING CUSTOMERS
  22. 22. STEP 2: Describe your project 22
  23. 23. STEP 3: Receive a Custom Quote 23
  24. 24. STEP 4: Fill out your creative brief 24
  25. 25. STEP 5: We match you with Talent 25 ● Our pool of 1000+ freelancers contains: ○ Animators, Creative Directors, Designers, Developers, Journalists, Project Coordinators, Project Managers, Proofreaders, Scriptwriters
  26. 26. STEP 6: Collaborate! 26
  27. 27. STEP 7: Rate the project 27
  28. 28. Step 8: Share your content 28
  29. 29. VISUALLY PRO 29
  30. 30. 1. Multiple Workspaces ● Consolidate all project activity ● Gain visibility into other projects within the organization ● Owners vs Members: admin privileges 30
  31. 31. 2. Project selection ● Select which projects you want to share 31
  32. 32. 3. Administer your company’s team ● See your company team members that accepted ● See outstanding invites (with ability to resend and cancel) 32
  33. 33. 4. Your pre-set Visually team 33 ● View Visually talent that has worked on company projects ● Review their past work as well as their ratings from your fellow team members
  34. 34. 5. Stored brand assets ● Store company assets - brand guidelines, style guides, positioning, voice, etc 34
  35. 35. 6. Clone projects ● Easily create new projects (and quotes) 35
  36. 36. Coming soon: even more features ▪ For 1H 2016 • Files export to Percolate, Spredfast, and Facebook • File preview and notes annotation • Team mgt - hierarchies, permissions, and notification preferences • Private hub and direct message ▪ For 2H 2016 • Editorial calendar • Integrated call scheduling and video chat • Groups & teams • ‘Bring Your Own Team’ – use your creatives and our creatives on the same project Advanced feature requests? Email davidw@visual.ly 36
  37. 37. Pricing and terms ▪ $3,000 Pro platform fee and annual contract ▪ 5% discount on all products • Once you spend $60k per year, you offset the platform fee ▪ No minimum commitment for product spend Contact brad@visual.ly to learn more 37
  38. 38. Upcoming Product Roadmap 38
  39. 39. 2015 Product Changes ▪ New talent roles: Project Coordinators, Proofreaders ▪ New products: Writing services, content strategy ▪ Every client on-boarded and assigned point of contact ▪ Help Center updated: help.visual.ly 39
  40. 40. 1st Half 2016 Product Plans ▪ Creative brief overhaul ▪ Talent portfolio & matching improvements ▪ Task-based checklist ▪ More flexible timelines 40
  41. 41. Q&A 41 @visually | sales@visual.ly 5% discount code: CONTENT

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