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How Leading Staffing Firms Leverage Glassdoor

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© Glassdoor, Inc. 2016
How Leading Staffing Firms Leverage Glassdoor
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How Leading Staffing Firms Leverage Glassdoor

  1. 1. © Glassdoor, Inc. 2016 How Leading Staffing Firms Leverage Glassdoor Glassdoor is a registered trademark of Glassdoor Inc.
  2. 2. © Glassdoor, Inc. 2016 •  You can connect to audio using your computer’s microphone and speakers. •  Or, you may select “Use Telephone” after joining the Webinar. •  All lines will be muted to avoid background noise. •  You can ask questions at any time by typing them into the Questions Pane. Webinar Tips for Attendees
  3. 3. © Glassdoor, Inc. 2016
  4. 4. © Glassdoor, Inc. 2016 Featured Speakers Adam Bleibtreu Chief Marketing Officer at Creative Circle, Advertising + Creative Staffing Dan Eliasi Senior Account Executive, Staffing at Glassdoor Linkedin.com/in/daneliasi
  5. 5. © Glassdoor, Inc. 2016 agenda today’s candidates and their decision making process how job seekers use Glassdoor how staffing firms use Glassdoor conversation spotlight: Creative Circle Q&A
  6. 6. © Glassdoor, Inc. 2016 Job seekers use on average before applying for a job (Inavero, 2015) Consumers visit at least before making a purchase (Retailing Today, 2013) and look at (Inavero, 2015)
  7. 7. © Glassdoor, Inc. 2016
  8. 8. © Glassdoor, Inc. 2016 Innovation and the Earned Brand, Edelman, 2015
  9. 9. © Glassdoor, Inc. 2016 Source: Glassdoor U.S. Site survey, October 2014
  10. 10. © Glassdoor, Inc. 2016
  11. 11. © Glassdoor, Inc. 2016 agenda today’s candidates and their decision making process how job seekers use Glassdoor how staffing firms use Glassdoor conversation spotlight: Creative Circle Q&A
  12. 12. © Glassdoor, Inc. 2016
  13. 13. © Glassdoor, Inc. 2016 Brandon Hall Group Report, Understanding the Impact of Employer Brand, November 2014
  14. 14. © Glassdoor, Inc. 2016 Glassdoor U.S. Site Survey, January 2016
  15. 15. © Glassdoor, Inc. 2016 Edelman Global Trust Barometer Survey, 2015
  16. 16. © Glassdoor, Inc. 2016 Edelman Trust Barometer, 2014
  17. 17. © Glassdoor, Inc. 2016
  18. 18. © Glassdoor, Inc. 2016 agenda today’s candidates and their decision making process how job seekers use Glassdoor how staffing firms use Glassdoor conversation spotlight: Creative Circle Q&A
  19. 19. © Glassdoor, Inc. 2016
  20. 20. © Glassdoor, Inc. 2016 A recruiting platform to recruit top talent to your organization A place to showcase your reviews, photos, etc. from " people you’ve placed to impress prospective clients 1 2
  21. 21. © Glassdoor, Inc. 2016 For job seekers, ask at these milestones: After an interview 1 Upon hire 2 At contract end 3
  22. 22. © Glassdoor, Inc. 2016
  23. 23. © Glassdoor, Inc. 2016 •  Utilize Company Updates Measure impressions, clicks and engagement •  Tout Awards and " Product Announcements •  Featured Reviews
  24. 24. © Glassdoor, Inc. 2016 Employee Sentiment vs. Competitors* *only available in certain packages Brand Awareness vs. Competitors* Rating Trends vs. Competitors* Employee and Candidate Rating TrendsCandidate demographics
  25. 25. © Glassdoor, Inc. 2016 agenda today’s candidates and their decision making process how job seekers use Glassdoor how staffing firms use Glassdoor conversation spotlight: Creative Circle Q&A
  26. 26. © Glassdoor, Inc. 2016
  27. 27. © Glassdoor, Inc. 2016 Creative Circle: Who We Are
  28. 28. © Glassdoor, Inc. 2016 Creative Circle: Our Specialties We represent " creatives with these skills for freelance " of full-time positions
  29. 29. © Glassdoor, Inc. 2016
  30. 30. © Glassdoor, Inc. 2016 How is the Candidate Experience Amongst the Staffing Industry? •  Career sites do matter to our candidates •  Values are important •  Candidates are not surveyed about their experience… ever •  Silence equates to rejection
  31. 31. © Glassdoor, Inc. 2016 Benefits of Examining the Candidate Landscape Through Glassdoor •  First hand testimonials of how your candidates feel •  Positioning your company as trustworthy •  Allows to address the issue of lack of a good candidate experience then and there
  32. 32. © Glassdoor, Inc. 2016 How Creative Circle is Improving the Process •  Social Media Engagement •  Candidate Thank You Card Initiative •  Our Notebook: Curated Content and Videos •  Candidate Advocacy Corner
  33. 33. © Glassdoor, Inc. 2016 How Creative Circle Utilizes Glassdoor •  Potential Candidates •  Candidate Advocacy Research and " Analysis of Customer Service •  Internal Recruitment
  34. 34. © Glassdoor, Inc. 2016
  35. 35. © Glassdoor, Inc. 2016
  36. 36. © Glassdoor, Inc. 2016
  37. 37. © Glassdoor, Inc. 2016
  38. 38. © Glassdoor, Inc. 2016 Recruiters Weigh-In “Huge focus for candidate advocacy. Too many people go to Glassdoor now not to utilize it in some way. I know a lot more people are finding our name through Glassdoor.” - Elizabeth G., Dallas Recruiter “
  39. 39. © Glassdoor, Inc. 2016 Recruiters Weigh-In “In terms of using it for candidate advocacy, I know that is something we have really been focusing on in Boston lately and it has helped our rating immensely on there. I used Glassdoor when I was job searching and looking at new companies. With us its obviously different because not just internal candidates (producers, PMs, etc) but also candidates posting. In my opinion, as a professional resource it is helpful.” - Katie, Boston Recruiter “
  40. 40. © Glassdoor, Inc. 2016 Change Starts Here… •  Increase proactive communication so they are not “feeling forgotten” •  Provide feedback •  Communicate on status •  Increase communication and assistance near the end of project •  Listen to what they are saying
  41. 41. © Glassdoor, Inc. 2016 Adam Bleibtreu Chief Marketing Officer at Creative Circle, Advertising + Creative Staffing Dan Eliasi Senior Account Executive, Staffing at Glassdoor Linkedin.com/in/daneliasi
  42. 42. © Glassdoor, Inc. 2016

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