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Inboxes are being flooded by a constant stream of information - some useful, others less so. Your email list is a built in audience, but how do you get their attention?
Join us and Jamie Bradley of Emma, as we break down the customer lifecycle to show you how to optimize your content creation in order to engage and drive action from your audience.
This webinar covers:
The customer lifecycle and how you can and should segment your messaging
Best practices for crafting your editorial calendar
What type of content your emails should include and how to scale production