Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.

1. Marketing in the
Digital Frontier
Making your Brand Stand Out

2. Chad Newell
CEO,
Snapwire
Today’s Speakers
Lucia Ulc
Creative Director,
Brandfolder

3. Why are we here?

4. What does this
mean for marketers
and creatives?

5. Digital Branding
&
Visual Content

6. What is Digital Branding?
Digital branding is the impression you leave with
customers that builds rapport and a long-term
relationship using online channels.

7. Marketing in the Digital Frontier Making your Brand Standout 7
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A strong digital brand
allows you to:
Build trust with your current and prospective customers
Expand your audience
Differentiate from your competitors
Establish yourself as an industry leader
Implement a long-term marketing strategy

8. Marketing in the Digital Frontier Making your Brand Standout 8
Four Common Themes
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Creates a narrative
Meets or exceeds client expectations
Community-centric
Offers value beyond the product

9. Marketing in the Digital Frontier Making your Brand Standout 9

10. Marketing in the Digital Frontier Making your Brand Standout 10
How do you bring these
elements to life?
Content, content, content…
Written Content
Design, Video, Photography
Visual Content
Look for technology partners that facilitate content production
and management in a way that gives visibility no matter if you
work with an in-house production team, freelancer, or agency.
TIP

11. Marketing in the Digital Frontier Making your Brand Standout 11
Visual content allows you to:
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Establish a concrete brand identity that is recognizable
Differentiate you from others in the space
Personalize the buyer’s journey and the brand experience
Engage your audience within traditional digital marketing channels

12. Marketing in the Digital Frontier Making your Brand Standout 12
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Where can visual content be used?
Email
Organic Social
Paid Social
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Display Ads
Banner Ads
Virtual Events
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Content
Website
And more...

13. Marketing in the Digital Frontier Making your Brand Standout 13
Quality Quantity
Keep it simple Keep it fresh Keep it visual
Remember…

14. You’ve created a visual
identity. Now what?

15. Marketing in the Digital Frontier Making your Brand Standout 15
The life cycle
of a piece of
brand creative

16. Tip
Beyond cloud storage, your brand
needs a platform that can manage the
entire lifecycle of your visual content.

17. Marketing in the Digital Frontier Making your Brand Standout 17
Organization is the bare minimum
requirement for the assets that
you’ve invested time and resources
into creating.
Stay Organized
No more on-premise solutions
Must be accessible to the right people
Secure
Establish a method for classifying
assets for quicker find-ability
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18. 65% of assets go unused and
are essentially wasted.
Forrester / Sirius Decisions

19. Marketing in the Digital Frontier Making your Brand Standout 19
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Establish a process
and workflow
Each asset will be used for a
different purpose
Each asset tells its own story
Make sure they’re on brand
They need an approval process
They probably expire at some point
There’s so much that goes into marketing
campaigns beyond just creative

20. Tip
Empower your stakeholders and team
members to distribute your brand’s
visual content with confidence.

21. Creatives and marketers
waste ~10 hours a week
responding to asset requests.
- Brandfolder Users

22. Marketing in the Digital Frontier Making your Brand Standout 22
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Allow non-designers to edit and share assets
Empower everyone in
your organization to
use your visual content
Creatives need to keep up with trends
Marketers need to ship faster
Asset shelf-lives are decreasing
Everyone owns the brand
Embrace integrations

23. Tip
Gather qualitative and
quantitative feedback

24. Marketing in the Digital Frontier Making your Brand Standout 24
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Establish a feedback loop
Inform future campaigns
and creative work with
data and insights
Document the workflow interactions
Establish recurring meetings
Embrace digital activity and feedback
Use trackable distribution methods
(and have a back-up plan)

25. Digital Asset Management (DAM)
as the backbone to your brand
Stay in
control
Stay on
brand
Insight into
usage
Ensure
correct usage
Performance
tracking

26. Q&A