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Content Marketing World 2015 Survey Results

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Content marketers occupy a place all their own in the marketing space—including their own unique organizational and productivity challenges. To better understand these challenges, we here at Workfront hit the floor at Content Marketing World 2015 to ask random respondents five simple questions. Their answers might surprise you…

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Content Marketing World 2015 Survey Results

  1. 1. From the Mouths of Content Marketers The Eye-Popping Results of our 2015 Content Marketing World Survey From the Mouths of Content Marketers The Eye-Popping Results of our 2015 Content Marketing World Survey
  2. 2. network workfront.com What Works For Content Marketers Content marketers occupy a place all their own in the marketing space—including their own unique organi- zational and productivity challenges. To better under- stand these challenges, we here at Workfront hit the floor at Content Marketing World 2015 to ask random respondents five simple questions. Their answers might surprise you…
  3. 3. network workfront.com How many days, on average, do approvals set back your projects? None 1-2 3-4 5 Over a week +8+27+37+9+198% 27% 37% 9% 19%
  4. 4. network workfront.com What is your preferred method for routing content for approvals? +21+17+20+38+4Paper files routed to team members Via email attachments Links to shared folders A digital proofing solution A work management solution 4% 38% 20% 17% 21%
  5. 5. network workfront.com What is your preferred method for tracking your work? Email folders Spreadsheets Work / project management software Notepad / sticky notes Shared documents (i.e. Google Docs, Dropbox, etc.)+11+19+40+6+2411% 19% 40% 6% 24%
  6. 6. network workfront.com What’s the biggest challenge you face in content marketing? +12+14+11+11+32+9+11Coming up with ideas Getting budget Bandwidth / manpower Distribution (i.e getting enough people to see the content) Getting your organization to buy into content marketing Organizing the work (i.e. creating a predictable workflow) Reporting on results 11% 9% 32% 11% 11% 14% 12%
  7. 7. network workfront.com What is the surefire method for getting people to approve content? 0+48+16+5+21+4+6+D Set a meeting with the approver Put a print-out in their hands Wait for them outside the restroom Send daily reminders Lie about an impending vacation to get them to finish “before you go” It’s not a problem—my approvers are always on time 48% 16% 5% 21% 4% 6%
  8. 8. network workfront.com phone12 +1 866 441 0001 phone12 +44 (0) 845 5083771 Devour Chaos, Drive Creativity Creativity has a new protector. Workfront’s work management software provides just enough structure to bring order to content marketers’ workloads and give them more time for the real work of creativity. To learn how Workfront marketing work management can benefit your team, watch the demo today. network workfront.com phone12 +1 866 441 0001 phone12 +44 (0) 845 5083771 Devour Chaos, Drive Creativity
  9. 9. For more invaluable work management tips, follow us on social media: Twitter.com/Workfront_Inc Linkedin.com/company/workfront Facebook.com/Workfront

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