Creating Great Infographics & Visual Content

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Despite the glut of infographics for content marketing, a great piece of visual content still inspires and engages audiences. The problem is not so much that visuals don't work (they do!) but that poorly constructed content ends up being less effective for marketing, lead generation, brand awareness, and brand journalism.

This presentation is a look at what makes great infographics / visual content, including examples, use cases, inspiration for what you can create, and starting points for storytelling and content strategy.

*** Available as a downloadable .PDF by clicking "Save" at the top. Examples are hyperlinked in the document.

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Creating Great Infographics & Visual Content

  1. 1. Creating Great Infographics & Visual Content + + + + + + + + +
  2. 2. + + WHY VISUAL CONTENT?+ + + + + + KEYS TO SUCCESSFUL VISUALIZATION + WHAT CAN YOU VISUALIZE?+ THE VISUALLY MODEL+
  3. 3. Who is Visually? + + + + + + Community + Marketplace + Project Center + + + + “The world’s leader in scaled content creation”
  4. 4. Why visuals? + + + + + + +
  5. 5. There's a lot of noise out there.! Trillions of messages. 
 + + + + + + +
  6. 6. + + + + + + + And we can only process 
 a fraction of them.
  7. 7. 12 secondsAVERAGE ATTENTION SPAN OF AN ADULT IN 2000 8 secondsAVERAGE ATTENTION SPAN OF AN ADULT IN 2012 9 secondsAVERAGE ATTENTION SPAN OF A GOLDFISH Source: http://www.statisticbrain.com/attention-span-statistics/ + + + + + ++ +
  8. 8. This means that your stories 
 and insights have to move 
 quick,or risk being lost. + + + + + + + +
  9. 9. That’s where visuals come in. + + + + + + + +
  10. 10. Source: Eric Jensen, Brain-Based Learning: The New Paradigm of Teaching, 1996 90% 90% of all information that comes to our brain is visual. visual messages per hour may be received by the brain ! 36,000Up to + + + + + + + +
  11. 11. + + + + + + + A picture is worth a thousand words.
  12. 12. + + + + + + + THIS IS A PICTURE OF A BLUE BIRD SITTING IN A TREE. THE BIRD IS LOOKING TO THE RIGHT. THE LEAVES OF THE TREE ARE ORANGE, RED, YELLOW AND GREEN. IT IS AUTUMN.
  13. 13. Infographics & visual content can help make sure your audiences + + + + + + with you and your brand. SEE, HEAR, AND ENGAGE
  14. 14. + + + + + + But information design is not easy.
  15. 15. + + + + + + Common Problems PRETTY DESIGN BUT LACKS NARRATIVE / STORYTELLING+ NOT ENOUGH RESEARCH AND/OR NOT THE RIGHT DATA+ NO EXPERTISE IN INFORMATION DESIGN+ GOAL OF GRAPHIC IS UNCLEAR +
  16. 16. + + + + + + 3 Keys to a Successful Infographic/Visualization STORY DATA DESIGN
  17. 17. + + + + + + It’s all about the story. STORY visual.ly/what-are-odds visual.ly/food-waste-story-excess
  18. 18. + + + + + DATA Good data + analysis. Source: http://blog.visual.ly/source-code-the-5-rules-of-researching-and-sourcing-infographics/
  19. 19. + + + + + DESIGN
  20. 20. + + + + + THERE’S ONE MORE KEY TO A GOOD VISUALIZATION…
  21. 21. + + + + + THOUGHT LEADERSHIP, EXPLORING STORIES/DATA ! VISUAL.LY/INNOVATION-TIMELINE/ SOCIAL, VIRAL, SEO ! VISUAL.LY/TIE-DIY FINDING NEW STORIES IN DATA, SOCIAL/VIRAL ! VISUAL.LY/STARTUP-UNIVERSE THE STRATEGY IT FITS INTO.
  22. 22. + + + + + + What can YOU visualize? ANALYZED DATA ON CLIENTS (CORRELATE THE EFFECT)+ CASE STUDIES, WHITEPAPERS, BLOG POSTS, TRAINING DOCS, FACT SHEETS+ “THE JOURNEY OF” ! HTTP://BLOG.VISUAL.LY/VISUALIZING-THE-VALUE-OF-A-TWITTER-FOLLOWER/
  23. 23. + + + + + + For example: startupweekend.org/wp-content/blogs.dir/1/files/2013/04/Impact-Report-Guide-TEST-42C-4_11.pdf
  24. 24. + + + + + + INDUSTRY FORUMS, BULLETIN BOARDS, 
 SOCIAL CONVERSATION+ QUORA+ Find conversations, and research USE SEO/SEM RESOURCES INTERNALLY, OR BUILD USING GOOGLE TRENDS, VISUAL.LY TRENDS+
  25. 25. TextThousands of the world's best designers, journalists, developers, and other creatives, all carefully curated and on one easy to use, on-demand marketplace/project platform. + + + + + + The model +
  26. 26. Text + + + + + + + Working together, better.
  27. 27. Text Data Journalism Handbook starting point for storytelling/insights ! Content Marketing Institute (CMI) starting point for content strategy + + + + + + RESOURCES blog.visual.ly (inspiration, ideas, best practices)
  28. 28. Text + + + + + + + Joe Cardillo Product / Marketing / Content @joecardillo

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