Marketing Plan for a android app, made as a final project project during marketing internship under prof Sameer Mathur, IIM Lucknow

1. MARKETING PLAN
FINAL PROJECT

3. MAKES YOUR HOLIDAY GOOD

4. HoliGood is a travel app which provides
online travel services including flight tickets,
domestic and international holiday packages,
hotel reservations, rail and bus tickets.
EXECUTIVE SUMMARY

5. To provide best service to
customers & Make their tours
unforgettable
GOAL

6. 1. Promoting app by social
media
2. Designing packages for
beautiful destination
3. Expand connections
ACTION
PLAN

8. HoliGood provides package
& non-package system.
Main priority of the company
is its relationship with
customers.
COMPANY OVERVIEW

9. Product line
Package
trips
Non-
Package
trips
Theme
based
trips
Alux
Luxurio-
us trips
Build
your
Package
trips

10. MARKET OVERVIEW [INDIA]
No. of Foreign Tourist
arrivals in India
(in 2015)
8.03
Million
No. of Indian nationals
departure from India
20.33
Million
Foreign exchange
earnings from Tourism
$21.07
Billion

11. MARKET OVERVIEW [WORLD]
No. of Foreign Tourist
arrivals
(in 2015)
1184
Million
International Tourist
Receipts
$1232
Billion

12. MARKET OVERVIEW

13. MARKET OVERVIEW

14. MARKET OVERVIEW

15. MARKET OVERVIEW

16. MARKET OVERVIEW

17. SO,
THERE IS
BIG MARKET
OPPORTUNITY
FOR
TRAVEL APP

18. TARGET CUSTOMERS
SO WHO LOVES TO
TRAVEL ???
I GUESS EVERYONE

19. FROM YOUNG TO OLD
FROM RICH TO POOR
FROM EVERY MEN TO WOMEN
TARGET CUSTOMERS

20. GOAL

21. ->HoliGood first focuses on its
FREE app
->After the end of the first month
of its launch it should reach
1,00,000 downloads.

22. ->After the successful launch of
the FREE app , we also launches
its PREMIUM app.
->After the end of the sixth month
of FREE app launch it should reach
3,00,000 users.

23. ->>By organizing one 'competition' each year for almost free
of cost travel to winner's favorite country & by best quality of
service customer recognize the company.
->> Almost every travel company travelers have to visit only
specific spot of the place which is provided in package. This is
sometimes very disappointing of some travelers who want to
EXPLORE that place. So there is 'Non-Package' feature in
which customer will get more time to explore his/her favorite
spots.
STRATEGY

24. ->> All major, small hotels.
->> Flight Companies
->> Train & Bus companies
->> Travel Agents
COLLABORATORS

25. ->> Users
->> Investors
->> Employees
->> Service Providers
COMPANY’S LEY
STAKEHOLDER

26. COMPETITORS
IN INDIAIN INDIA OUTSIDE INDIA

27. VALUE PROPOSITION
CUSTOMER COLLABARATOR COMPANY
Communication
with Customer is
top priority
 Guarantee for
the Lowest price
for college
student.
 Increase
Traffic volume
 Best
opportunity for
expansion.
 Increase net
revenue
For Employees
HoliGood is
perfect work
culture, good
pay, growth
potential

28. TACTICS
HoliGood is a travel app for
everyone.
It comes in FREE & PREMIUM
version.

29. FREE VERSION
->> Customer can EXPLORE packages for their
holiday destination & transport facilities.
->> Can read a blog about their bucket list
destination to know more about their favorite
places.
->> Can watch a video about a travel guide to
choose their destination packages more precisely.

30. PREMIUM VERSION
->> Customer can plan his whole
holiday by selecting his favorite
destination & No. of days himself.
->> ’Alux’ Feature in which
customer can travel luxuriously.

31. PRICE
->> HoliGood offers cheapest tours in all over
the world in its FREE version app.
->> In PREMIUM version APP will be priced at
$14.95 per 2 trips.
->> This price will attract rich people & also
those passionate travelers who want extra
features of PREMIUM version.

32. INCENTIVES
CUSTOMER COLLABORATORS EMPLOYEES
->>CUSTOMER WILL
GET DISCOUNT ON
SPECIAL OCCASIONS
->> FREQUENT USER
WILL GET MORE
SPECIAL SERVICE
->>WILL GET FREE
OF COST SERVICE
WHEN
COLLABORATORS
NEED TO GO OUT OF
INDIA TO MAKE
DEAL FOR THE
COMAPNY
->> ONE HOLIDAY
TRIP WITH FAMILY IS
FREE OF COST EACH
YEAR TO KEEP
EMPLOYEES
MOTIVATED

33. COMMUNICATION (1/2)

34. COMMUNICAIOTN (2/2)
• By writing a blog about the destination to
create excitement about places.
• By making more & more connections.
• By participating in app awards & TV
commercial.
• Our customers will make endless discoveries
as they explore your app and nothing is more
satisfying than sharing those discoveries with
the world.

35. DISTRIBUTION

36. IMPLEMENTATION
INFRASTRUCTURE
TECHNICAL
TEAM
MANAGEMENT
TEAM
FINANCE TEAM
MARKETING
TEAM
SALES TEAM
COMMUNICAI-
TON TEAM

37. IMPLEMENTATION
PROCESSES
ANALYSE
MARKET
APP
DEVELOPEMENT
IDENTIFYING
TARGET MARKET
DEVELOPING MARKET
& PRICING STRATEGY
APP
LAUNCHES
CUSTOMER
CARE
SERVICE
MAINTAIN FINANCIAL
PERFOMANCE
DEVELOP STRATEGIES
FOR FUTURE EXPANSES

38. IMPLEMENTATION
SCHEDULE
ANALYSIS MARKET & APP
DEVELOPMENT
1ST JUNE TO
15TH JUNE
SETTING UP PRODUCT
STRATEGY & FINDING
INVESTORS & APP TESTING &
FIXING DEAL WITH
COLLABORATORS
15TH JUNE TO
15TH JULY
HIRING EXPERIENCE PEOPLE &
STUDENTS FROM
PRESTIGIOUS COLLAGES
15TH JULY TO
1ST AUGUST
APP LAUNCHES & CUSTOMER
SERVICE LAUNCHES
1ST AUGUST

40. SUMMARY
EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
IMPLEMENTAION

41. DISCLAIMER
CREATED BY UDAYSINH VISARIYA DURING
MARKETING INTRENSHIP UNDER THE GUIDANCE
OF PROF. SAMEER MATHUR (IIM LUCKNOW)