New Android App - Marketing Plan

3. 1.1
Overview
1.2
Goal
1.3
Course
of Action

4. 1.1 OVERVIEW
When a person arrives in a new city its
situation is like a “deer caught in
headlights”. So We have developed an
android app “CityExpert” to cater the
needs of our target customers .
Henceforth we describe an intricate
Marketing Plan

5. 1.2 GOAL
• To generate worldwide predilection
through customer viewership/trial
downloads in the app’s 1st 2 months.
• Aim to achieve more sponsorships and
tie-ups with upcoming collaborators

6. 1.3 COURSE OF ACTION
Prepare an exhaustive ,distinctive &
innovative Marketing Plan for the
App “CityExpert”

7. FREESERVICES

8. PREMIUMSERVICES

11. 2.1 MARKET OVERVIEW
• Young adult in 18-34 – maximum
migration/travelling category
• Travel &Tourism industry generating huge
revenues per annum
• Tripadvisor’s quarterly turnout crosses $2
billion per annum

16. 2.2 TARGET CUSTOMERS

18. 7000

20. TARGET
MARKET
Customers
Collaborators
Company
Competitors
Context
VALUE
PROPOSITION
Customer
Value
Collaborator
Value
Company
Value

23. CUSTOMERNEEDS

24. CUSTOMER PROFILES

25. Suppliers Communication
partners
Channel
members

26. The strategic business
unit responsible for -
Key stakeholders –

28. ECONOMIC TECHNOLOGICAL
SOCIO-CULTURAL REGULATORY
CONTEXT

29. 4.1 with 3 sub
parts
4.2with 3 sub
parts
4.3with 3 sub
parts

32. TACTICS
Product
Service
Brand
PriceIncentives
Commun
ications
Distribut
ion

35. 



37. 



44. App
develop
ment
Marketing
Research
on
statistical
informati
on
Contactin
g
brokers ,
retailers ,
distributo
rs
Advertise
ment via
various
channels
Generati
ng
returns ;
giving
them to
collabora
tors ;
partnerin
g up with
leading
companie
s in the
field

47. Over view , goal , Course of action
Market overview , Target customers
Goal – statement
Target market , Value proposition
7 tactics discussed briefly
Infrastructure , processes , schedule

48. DISCLAIMER
Created by Esha Singh , Bits
Pilani , during a Marketing
Internship by Prof. Sameer
Mathur ,IIM Lucknow