MARKETING PLAN - ANDROID APP

1. HOLIDAYS

2. ‘Dream A Little Dream’

3. EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
IMPLEMENTATION

5. CURRENT
SITUATION
It was found that about 9 million Indians travel abroad and
850 million Domestic trips in 2011. Indians travel abroad
For three main reasons :
1)Business
2)Leisure
3) Visiting friends and relatives
It provides them with International and domestic holiday
packages . It has customer focus with operational Efficiency and
customer intimacy. It has best customer care service working 24*7.

6.  They give customer total payment security.
 They provide customers total privacy policy.
 The agents do not take extra commission.
 Customer gets additional services like visa processing.
 They provide holiday packages not only in India but
also In international.

7. The company’ s goal is to revolutionize the holiday
packages in Domestic and also in International at a very
low cost and By making it as comfort as possible to the
customers by providing tour Operators and 24*7
customer service.

9. COMPANY
OVERVIEW

11.  Males living in metros.
 Age group 24-44 years.
 Who are married.
 With a monthly household income of
over 30,000
 From families who are internet savvy.
 Deal hunters .
 Early adopters.
TARGET MARKET

12.  The main aim is to make people have faith
 in the app.
 To make it accessible to everyone.
 Respectable market share
 24*7 customer service
 It aims at offering best value services along
 with cutting edge technology.

15.  cheaper packages.
 More comfort
 Best holiday destinations.
 Special offers on occasions.

16.  Marketing team
 Channel members
 App developers
 Communication partners
 Funding agency

17. CHANNEL MEMBERS
Apps like Google play store on
android phone and Apple
app store , Blackberry SDK.

18. COMMUNICATION PARTNERS
• Frequently used social networking websites like
Facebook , Instagram , Qoura etc.
• Sponsors posts and advertorials in other apps and in
newspapers.
• Regular motivating advertisements.

19. • Finance team
• Customer care unit
• Business development team
• Content managers : surveyors ,reporters.

20. KEY STAKEHOLDERS
 Customers
 Employees
 Investors

24. FREE APP FEATURES
• Easy booking
• Accessible to everyone
PREMIUM APP FEATURES
• Special offers on occasions
• Exciting destinations

25. Free app enables to use the app for free
for going to domestic Or international
destinations.
In the premium app , for
International packages – $3.03
Domestic packages -$1.35
International and
domestic packages-$2.56

26. DISTRIBUTION CHANNELS
Distribution to all categories like Apple , Windows,
Android. Through other App stores like Apple app store,
Google play store, Blackberry SDK .

27.  One – one phone communication.
 Online ads in other websites.
 Online uploads of advertisements on
youtube.
 Social media platforms like
facebook, instagram , twitter.

30. TASK TIME
MARKET RESEARCH 1-2 MONTHS
MARKET ANALYSIS 2-3 MONTHS
PRODUCT
SYTRATEGY
2-3 WEEKS
PRICING STRATEGY 3-4 WEEKS
DESIGNING
CHANNELS
3-4 WEEKS
SCHEDULE

32. Created by Arekatla Harshit , VNIT Nagpur ,
During an marketing internship Under professor
Sameer Mathur , IIM Lucknow.