Steps that have been used to create the advert.

1. Steps that have been used to create this
campaign ad.

2. One of the first step that I have doe was to make a
layout and a template of how would the writing and the
font look like in our advert.
• I have used a ruler on a Photoshop to create the each
of the four corners that will be used to be put on
billboard. The reason for it is that if we to print the
advert the words wont be cut of from the edges.
Therefore by making space frame corners were
useful.
• Then we thought of the word that will be written in
multiple languages and put it in a sort of a cloud
from the both sides of the ad. The word that we have
used was ‘election’.

3. The second step was to do the same thing on the illustrator in order to
get our font in more high defined pixels which will make the HD font
which will make our advert to look HD and more professional.
We were meant to do each word separately which would be later be
saved as a PNG file which at the end will be placed into the Photoshop.
It was the first time when I have used Illustrated therefore I Had needed
more time to practice in order to take out the most of the editing
programme which would benefit the overall quality of the advert.

4. the next and most important step to create the advert was to take the
photographs of our models. Each team member had to take their own photo
which will make everything fair and show that all member are putting the same
effort into the work.
I have instructed my model to place her hands on headphones and look into the
camera with the least facial expression possible which will make her look
slightly thoughtless and confused. This was perfect as the main aim of the
campaign is to show that because not all citizens of the United Kingdom know
English , the 51% of the population would be confused as they do not know
anything about the voting system and neither do they understand the reason
why the are voting for the chosen party.
the reason why I have decided that background should be white is for the
wording that will be placed later on the photoshop to be clear and bold. And for
the audience to see it clearly.

5. After getting all the needed files into HD , the ending step was to
put everything together and save it as a JPEG file . which makes
the advert ready to be print for the billboard.
The Vote Booster logo was chosen to be in red because it will
match the headphones wires , and makes the overall image more
put together, finally it will just stand out for the audience as it is the
source for the additional information.