The student used a Sony camera to film their short film because it provided good quality shots and had a built-in microphone for clear sound. This camera allowed for various shots including stable shots on a tripod and smooth moving tracking shots. Photoshop and Adobe Premier Pro were used to edit the film and create the poster, improving the student's skills with these software programs. Various tools and techniques were employed like transitions, lighting adjustments, and online sound effects to achieve the desired atmosphere and engagement for the target audience.

1. Maisie Lee
EvaluationQuestion4
How did you use media
technologies in the construction
and research, planning and
evaluation?

2. To film my short film, my group and I used a Sony
camera as we felt this gave us good quality shots
and it had a built in microphone so that the sound
was clear. Using this specific piece of equipment
allowed me to develop my camera skills and learn
new techniques to improve my short film overall.
Cameras

3. Moreover, this camera allowed us to have a
varied amount of shots. For example, for
the majority of scenes we would shoot with
the camera on a tripod so the shots were
stable and clear however for certain shots
such as the tracking shots we could
dismount the camera and use the handle to
create smooth moving shots.

4. For the film poster, I used an iPhone 8
to take the main image pictures as I
knew I could get high-quality photos
using this device. I made sure to take
these photos in an area with good
lighting to keep the colours clear and
bright as I knew the majority of the
poster would be dark/black. I wanted
this contrast on the poster as I thought
it would help to attract the audience
and engage them with the short film.

5. Lighting
In terms of lighting, at the start of the short
film the lighting was relatively dark which
echoed the sadness of the protagonist
and this was then further emphasised by
the soundtrack. It was important to create
this particular atmosphere as it is a
convention of drama films and this is what
my target audience would be expecting. I
made sure to use bright lighting for the
main poster image so that I could contrast
it with the dark background I planned on
using.

6. Editing
I then used Photoshop
CC 2017 to edit and
create the poster. I
previously had some
skills with this software
however they were
limited but by using it this
year I was able to work
on and improve these
skills even more.

7. To edit the short film, I used Adobe Premier Pro CC 2017 as I had
used this for my foundation portfolio and therefore had previous
experience with the software. Some particular tools I used were the
razor tool to cut certain shots at specific points and this allowed me
to delete or split some shots if need be. Furthermore, I also used
transitions to help the flow of my short film. For example, I used the
audience transition ‘exponential fade’ as this, if put at the end of a
shot, would gradually decrease the audio or, if put at the start of a
shot, gradually increase it to create a steady build of music or
dialogue.

8. In terms of sound, I used a
sound effect from YouTube of
an alarm at the start of the
short film to get the
stereotypical alarm sound
which wasn’t attached to any
background noise. Moreover, I
used a sound effect of
footsteps in my radio trailer to
help build tension within the
audience at start the advert.
Sound