Marketplaces; iedereen heeft het erover, je kan er bijna niet meer om heen. Er is een ruim aanbod marketplaces, Nederlandse en internationale platforms. Wellicht heb je alles al goed geregeld voor Nederlandse marketplaces en wil je je verder verdiepen in internationale omnichannel en heb je daar nog een goede strategie voor nodig. Onze partner ChannelEngine heeft heel veel ervaring op gebied van (internationale) marketplaces. Tijdens deze webinar vertelt Krystell Statie van ChannelEngine aan de hand van een checklist hoe je internationale marketplaces betreedt en welke stappen en strategie je daar voor nodig hebt.

1. Essentials for your
international marketplace strategy
in 2021

2. Krystell Statie
● Customer Success Manager
- Customer onboarding
- Client training
- Product adoption
- Client growth
● Background in e-commerce:

3. ● Introduction
● E-commerce opportunities
● Considerations
Suitable Channels
Product offer
Prices
Product translations
Shipping & fulfillment
Payment methods
Tax & invoicing
Local regulations
Customer service
Tooling
Fulfillment & returns
Knowledgeable team
● Checklist recap + follow up
Today’s Agenda

4. Who are you?

5. Why consider marketplaces?
● The retail market is shifting to e-commerce, which is
expected to grow to 4.9 trillion USD in 2023 (estimated
before Covid 19). E-commerce drives 15% of global retail
and grows. The shift is now going faster than ever before.
● The e-commerce market is rapidly shifting to marketplaces,
58% of ecommerce sales is already taking place on
marketplaces (growing to >75%)
● Marketplaces are an excellent way to enter a new market
2019
E-commerce share of total global retail sales from 2015 to 2023
Marketplace/dropship share of total global retail sales
2023

6. Opportunity in crisis
● Covid19 has accelerated the use of digital (platforms)
● Increased buyer confidence
● In the US, online grocery demand overwhelmed delivery
networks – especially Walmart
● Supply risks and hard hit logistics

7. What are the advantages of a marketplace
- as a seller?
● Fast launch time
● Existing customer base
● Access to international markets
● Access to major sales channels
It also brings challenges:
● Competitive differentiation
● Marketplace knowledge
● Stock control across channels
● Brand image

8. Why marketplaces for international expansion?
● Launching a marketplace is a relatively easy way
to enter a new market
● Supports options: fulfillment, VAT calculation
services, local customer service

9. Finding suitable marketplaces
● Consider the biggest local players
● Which marketplaces are suitable for your products?
○ Vertical/horizontal
○ Products vs services/virtual
○ Niche
● Is the marketplace open or closed?
● Amazon is an excellent option, with a similar platform across
all markets
● Understand customer behavior in country

10. Deciding your product offer
● Scope out the available products on the marketplace
○ Can you offer unique products?
○ How is your brand portrayed?
● Consider shipping costs (and product price)
○ Can you match/beat these prices?
● Start off with a limited assortment of your best sellers
● List broadly across multiple categories

11. Pricing
Don’t forget about variable costs:
● Currency conversion
● Translation costs
● Tax & duties
● Shipping/return costs
Per marketplace
● Subscription costs/ commission

12. Content optimisation
● Product translations
○ Work with an agency
○ Consider marketplace requirements
○ For simple attributes, consider tooling
to translate this efficiently at low cost
● Consider only updating offers only

13. Shipping and fulfillment
● Can you ship items yourself?
○ Cost comparison marketplace services
○ Customers might reside outside target country
● Is free shipping required?
● Do you have a reliable carrier you can work with?
● Does the marketplace have set carriers?
● Is a local return address required?
● Free returns?

14. Payment Methods
● Consider different payment methods
● Cash on delivery (COD)
● Paypal
● Credit/debit

15. Tax obligations
● Tax registry
● Consider your tax obligations
○ Selling above a threshold
○ Holding inventory in another country
○ Transfer inventory into another country
● Consider tooling for the calculation
○ VAT Services on Amazon
● Consider invoicing requirements

16. Local regulations & Compliance
● Are the products allowed to be sold?
● Dated purchase invoices
● Evidence that product was tested
● Product compliance
○ Plugs, voltage, mattress sizes etc.

17. Customer Service
● Multilingual local customer service
○ Scope marketplace services
● Required response times
● Consider software to handle customer requests in 1 system

18. Sophisticated marketplace
integration
Integrate and synchronize your store across all
major global marketplaces with ChannelEngine.

19. Import and list products
straight from your
current platform
ChannelEngine automatically imports
and updates your product
information. You can keep your
current Webshop, ERP or PIM as the
primary source.

20. Get on major marketplaces
All it takes is a single,
easy-to-integrate connection
and you can make your
products available on all major
global marketplaces, click and
ad channels, and product
feeds.

21. Complete control
Smart filtering options let you quickly
and accurately make a selection for
each individual channel.

22. Synchronize orders and
shipments to your
system and back
Handle all the orders from your own
system. ChannelEngine imports
orders from all Channels and
automatically updates shipping status
and track and trace information back
to the channel.

23. Synchronize stock and
price changes between
all channels
When you sell an item on one
marketplace, ChannelEngine updates
stock of all the other channels.
Price changes will constantly be
updated on all the channels you sell
on.

24. Content mapping lists

25. Advanced content mapping

26. Translation service, currency
conversion & international invoices
ChannelEngine.com offers the option to
translate source information by using external
automated translation services like Google
Cloud Translate, Deepl, and many more to
follow.
Currency conversion allows you to receive
orders in your source currency.
Also, we generate and send international
invoices.

27. Competition & repricing

28. Insights and reporting
ChannelEngine provides advanced
analytics and performance reporting.
Using our mobile apps you can even
get real-time insights into your
marketplace sales on the go.

29. Value added partners
Value added partners are agencies,
technical integration partners that
have experience with ecommerce,
online marketing, performance based
ad campaigns and marketplace
optimization.

30. ● Sell on international marketplaces
● Suitable channels - Local heroes
● Decide on product offer
● Consider variable prices
● Optimize content (or not)- translations
● Shipping & fulfillment- compare (marketplace) options
● Prepare to handle different payment methods
● Tax obligations, calculation + automatic invoicing
● Local regulations & compliance
● Customer service
● Tooling
Marketplace integrator
● Knowledgeable team
Checklist

31. ChannelEngine
With the right strategy and technology brands and retailers can
harness the power of global marketplaces.

32. Essentials for your international marketplace strategy
in 2021
Thank you!
www.channelengine.com
www.linkedin.com/in/krystell-statie
krystell@channelengine.com