1. Maureen C. Murphy
92 Georgia Avenue
Long Beach NY 11561
maureenm@earthlink.net / medic@usabilitymedic.com
Cell: 516-610-8669
Office: 516-670-8000
CURRENT PROFESSIONAL OBJECTIVE
Leverage 20+ years of corporate experience, an obsession for excellence, and a passion for the web, into consulting engagements focused
on enabling web sites, web apps, mobile apps, and other interfaces, to reach their full potential.
SUMMARY OF PROFESSIONAL EXPERIENCE
Freelance & Self Employ Positions
Cult Health
User Experience Architect
Shoregroup
IA / UX Architect
Saatchi & Saatchi Wellness
Information Architect
Havas Life (formerly RSCG)
Information Architect
BrandWizard
Sr Interaction Designer
Patch.com
Interaction Designer
Direct Marketing Assn
IA / UX Architect
CDMi Connect
Information Architect
MRM Worldwide
Sr Information Architect
Digitas
Lead Interaction Designer
ProcureStaff
IA / Usability Consultant
Usability Medic, Inc
User Experience Architect
10/11 - ongoing
05/12 - ongoing
02/10 - ongoing
09/11 - ongoing
02/12 - 06/12
11/11 - 02/12
06/11 -12/11
04/11-06/11
10/07-10/09
09/07-10/07
01/07 - 07/07
05/02-present
▪ Perform heuristic usability evaluations and/or detailed functionality testing to
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identify user impediments or missed business opportunities and provide usable,
intuitive, remedies and recommendations
Undertake content and data assessments
Assess user needs and utilize same to craft personas and use cases to
determine necessary functionality & interface design requirements
Improve or craft navigation, information architecture, taxonomy, process flow,
content, presentation, and business processes
Create wireframes, interface mock-ups, or other layout and design artifacts
Industries: technology, credit cards, military recruitment, pharmaceuticals,
packaged goods, commercial aviation, recruitment, broadcasting, call centers
Interfaces: web sites, web applications, widgets, kiosks, mobile
ADDITIONAL EXPERIENCE & EXPOSURE
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Member, Interaction Design Association
Member, Usability Professionals Association
Attendee, Interaction (annual IxDA conferences)
Attendee, UIE Roadshow, UIE Webinars
Attendee, Usability Week
Attendee, Jupiter Media Webinars
SOFTWARE PROFICIENCIES
HIGH / EXPERT:
COMPETENT:
LIGHT / RUSTY:
Omnigraffle, Excel, Word
Visio, Axure, Keynote
Powerpoint, InDesign, Illustrator, Photoshop, Dreamweaver
Prior Experience 01/86-05/02 - Westwood One / MediaAmerica, Inc / ABC Radio Networks / ABC Television Network - Various Positions
▪ Maximized advertising sales revenues by managing the inventory, setting & negotiating pricing, and gauging demand. Most recent role was
Vice President/Director, managing 16 employees in two departments and annual gross revenues in excess of $300 million.
▪ Analyzed business segments, determine strategic courses of action, and communicate divisional gameplans to CEO and sales force.
▪ Defined process/task flow, designed functional specifications, crafted information architecture and data structures, performed usability and
functionality testing for custom software in each company. Provided same for the independent company that developed similar software
which has now become the industry standard. (All were complex projects and proceeded in formal, collaborative environments.)
PLUSSES & ACCOMPLISHMENTS
▪ Insane attention to detail, strong juggling skills, and highly adaptable to any project environment or process
▪ An innate ability to get inside the heads of customers (and internal stakeholders) and explain their needs in detail to developers.
▪ Have always exceeded the expectations of those who have hired me and my reputation was outstanding, with upper management,
colleagues in all departments, and clients alike. Since 1988, virtually every position I held was a result of other departments or companies
courting me based on my reputation, not because I sought employment.
▪ The IT teams with which I worked have often expressed how vital my contributions were to their successful efforts and the overall success of
the projects. Their appreciation has even come in the forms of flowers, thank you cards, and begging me not to resign.
EDUCATION
Fordham University-Graduate School of Business, Concentration: Marketing
MBA 1992
BS 1985
Fordham University-College of Business Administration, Concentrations: Marketing, Finance, Communications / Dean’s List 1983-84
Bronx High School of Science
Regent’s Diploma 1981
BODY OF WORK
Samples available for review