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Neville C. Carson
3020 Greenoaks Circle LinkedIn Profile: https://www.linkedin.com/in/nevilleccarson
Atlanta, GA 30345
nevilleccarson@gmail.com
Professional Summary
 Business professional with track record of success in technical product management, product development, project
management and digital content management/production.
 Skilled project leader with 15+ years of proven experience in managing complex projects from ideation to
implementation and into life cycle.
 Certified Project Management Professional (PMP).
 Adept at managing cross-functional teams and mobilizing organizational resources to meet customer needs and
achieve business goals.
 Builder of relationships who knows how to listen, understand needs of others and foster cooperation for achieving
success.
 Effective facilitator who breaks down interpersonal barriers and personal agendas with creative use of humor and
group facilitation techniques.
 Gifted communicator who unifies disparate data, simplifies complex topics and writes and speaks with an engaging
style that is on target for the intended audience.
 Recognized as a leader who evangelizes the vision, brings laser focus to projects, executes with high level of
accountability and responsibility and delivers on organizational objectives.
Professional Experience
AT&T Corporation—Atlanta, GA, 1995- present
Communications company providing a wide variety of services to connect people where they live and work, including
wireless, IPTV, Internet and traditional telecommunications.
Senior Technical Project Manager—Global Customer Services (2016-present)
Spearhead onboarding of customers to the NetBond service. NetBond provides high-security connections between
customers and AT&T's Cloud Provider partners.
Senior Product Marketing Manager—Content Strategy, Content Management Group (2014-2016).
 Maintain Search Engine Optimization for uverse.com, including implementation of system improvements; improved
page 1 ranking of key terms from 0 to over 100. Lead experiments in Search Engine Marketing (paid search
promotion). Produce live streaming of the Masters golf tournament, managing internal and external resources on
uverse.com (web and mobile), including marketing, video production vendor, website design & build vendor. Create
engaging user experiences for att.net and uverse.com including themed video collections and articles placing on-
demand videos in original contexts. Provide leadership for sub-teams tasked with articles, online magazine and
social media.
Senior Product Marketing Manager—Product Management, uverse.com (2012-2014).
 Spearhead implementation of Search Engine Optimization for uverse.com, including vendor evaluation, contract
review and alignment of internal resources; subsequently manage SEO. Produce live streaming of the Masters golf
tournament, managing internal and external resources on uverse.com, including marketing, video production vendor,
website design & build vendor. Provide leadership for site design/usability testing efforts.
Senior Product Marketing Manager—Product Management, Web Portal Group (2008-2012).
 Liaison responsible for managing the relationship between AT&T and the Yahoo! Custom Development Team (CDT),
a group of 25 IT professionals creating strategic applications for the att.net web portal and U-Verse TV, and mobile
platforms. Define strategy, market opportunities, prioritize customer requests and plan product portfolio. Ensure
products launch on time and to specifications, engage AT&T resources on behalf of the CDT, troubleshoot issues
affecting the relationship between the CDT and AT&T stakeholders. Report to senior management on CDT activities.

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Achieved completion of several products including:
o My Gallery photo display module for att.net.
o Web Remote Access for remote programming of U-verse video recorders.
o Send-to-Mobile (send att.net content to mobile phone).
Senior Product Manager—Life Cycle, Broadband Product Group (2005-2008).
 Responsible at different times for Small Business DSL, Wholesale DSL, Satellite Broadband and the Mobility Retail
channel for DSL sales. Resolve customer issues, shepherd network conversions, make policy and sales decisions,
manage two direct reports.
 Wholesale DSL: Converted 100% of resellers to new network technology. Collected outstanding A/R of
approximately $100,000.
 Small Business DSL: Led implementation for same-day repair guarantee to small/medium business market, a value-
added service that was DSL’s biggest PR hit of the year to that date.
 Satellite Broadband: Created sales lift plan, analyzed data such as sales volumes and Mobility store door swings (for
sales lift plan), improved vendor relations, renegotiated vendor contracts, restarted product marketing. Created
training materials for the Georgia presidential team and conducted the training. Reviewed, reported financials.
 Mobility Retail Channel: Ensured consistent messaging of features and benefits, offer information, and product
claims. Provided product guidance for retail displays, product briefs for creative, ad copy, sales collateral.
Senior Product Manager—Product Development, Broadband Product Group (2000-2005).
 Twice awarded the BellSouth Pinnacle Award, the company’s highest honor for achievement, for successful product
launches: Static IP (2001) and 6Mbps DSL (2005).
 Responsible for leading cross-functional teams to take retail DSL products and product enhancements to market
using applicable project management best practices.
 Launched BellSouth’s 6Mbps DSL products, FastAccess Xtreme (consumer) and FastAccess Business DSL 6.0
(business). Led team of 25 professionals representing eight functions from design to launch, including interpreting
customer requirements for translation to technical requirements, aligning scope, bringing clarity to and documenting
product definition, managing through customer equipment incompatibility, and introducing unprecedented customer
care initiatives. Successful launch delivered product subscription increase of 84% and $8.5M in new revenue in the
first five months of service.
 Launched Static IP, the first vertical feature for FastAccess DSL to small/medium business market. Led team to
overcome significant IT limitations, including building an interim, manual process to enable the product to launch and
deliver revenue goals while systems were aligned to fully automate ordering and provisioning process. Service
represented more than 115,000 business customers and nearly $3M in annual revenue.
 Led pilot to test DSL-based credit card processing for retail/small business customers, including developing partner
relationships and negotiating sales and business processes with key industry partner.
Senior Business Analyst, BellSouth Large Business CIO Group (1999 – 2000). Wrote business requirements
defining systems for customer care to serve the unique needs of large enterprise customers. Served as team lead,
managed the team’s workload adding processes for work entry and load balancing, interviewed job candidates.
 Established new process for analyst engagement and load balancing to ensure business analysis was completed on
time and in alignment with customer needs.
Senior Project Manager, BellSouth Applied Technologies, (1997 – 1999). Responsible for success of software
development projects, including negotiating client requirements/scope of work and billing agreements for
implementation. Led cross-functional teams and managed cumulative annual budget of $1.5M.
 Led turnaround project for unhappy customer, which included stabilizing customer relationship, helping customer
clearly define business needs, boosting customer support contract and successful implementation, which retained a
$500K customer and subsequent annual contracts representing $1M plus in revenue.
Technical Writer, Various Companies, 1986-1997
Education
M.B.A., 1999, Kennesaw State University.
M.A., English, 1987, Memphis State University.
B.A., English and Communication Arts, 1981, Rhodes College.