53. Companies that help users throughout
the entire learning process are more
likely to:
Create passionate, devoted users
Benefit from the resulting transaction
54. Users aren’t just conversion metrics.
They’re people who need empathy.
55. “When the teacher has the ability to
understand the student’s reactions
from the inside and has a sensitive
awareness of the way the process of
education and learning seems to the
student... the likelihood of significant
learning is increased.” – Carl Rogers
56. Learning Styles on Johnny Holland
http://johnnyholland.org/2011/06/16/learning-
styles-the-cognitive-side-of-content/
Cognitive Styles on UX Magazine
http://uxmag.com/design/cognitive-styles
Novices Orienteer, Experts Teleport on B&A
http://boxesandarrows.com/view/
novices-orienteer