1.
The Dao of Learning
How content strategy supports learning on the web.
by @TylerTate
Illustration by Kevin Cornell via A List Apart

2.
Photo by David Woo

3.
Photo by Paul Robertson

4.
Photo by Mark Hillary Photo by Paul Robertson

5.
?!
Surely there’s a better way?!

6.
Optimising for conversions is tactical.

7.
Optimising for conversions is tactical.
Optimising for learnability is strategic.

8.
We must develop content strategies that
help users learn.

9.
Evaluation
Synthesis
Analysis
Comprehension
Knowledge

10.
The learning process
1 2 3 4 5 6

11.
uncertainty
apprehension
The learning process
1 2 3 4 5 6

12.
Selection
optimism
The learning process
1 2 3 4 5 6

13.
Selection Exploration
confusion
uncertainty
doubt
The learning process
1 2 3 4 5 6

14.
Selection Exploration Formulation
confidence
The learning process
1 2 3 4 5 6

15.
Selection Exploration Formulation Collection
The learning process
1 2 3 4 5 6

16.
Selection Exploration Formulation Collection
The learning process
1 2 3 4 5 6

17.
The company that best supports the
user throughout the entire process has
the upper hand in converting that loyal
user into a paying customer.

18.
Explore

19.
Flexible filtering

20.
Flexible filtering

21.
Flexible filtering

22.
Personalised Recommendations

23.
Good Content

24.
Refind

25.
Organise

26.
Annotate

27.
Compare

28.
Monitor

29.
Saved Searches

30.
Co"aborate

31.
Companies that help users throughout
the entire learning process are more
likely to:
Create passionate, devoted users
Benefit from the resulting transaction

32.
Users aren’t just conversion metrics.
They’re people who need empathy.

33.
“When the teacher has the ability to
understand the student’s reactions
from the inside and has a sensitive
awareness of the way the process of
education and learning seems to the
student... the likelihood of significant
learning is increased.” – Carl Rogers

34.
Learning Styles on Johnny Holland
http://johnnyholland.org/2011/06/16/learning-
styles-the-cognitive-side-of-content/
Cognitive Styles on UX Magazine
http://uxmag.com/design/cognitive-styles
Novices Orienteer, Experts Teleport on B&A
http://boxesandarrows.com/view/
novices-orienteer

35.
ENTERPRISE SEARCH
Meetups
www.searchmeetups.com
ENTERPRISE ENTERPRISE
SEARCH SEARCH
London Frankfurt

36.
The Dao of Learning
How content strategy supports learning on the web.
by @TylerTate
Illustration by Kevin Cornell via A List Apart