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The Dao of Learning: How content strategy supports learning on the web

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The Dao of Learning: How content strategy supports learning on the web

  1. 1. The Dao of LearningHow content strategy supports learning on the web. by @TylerTate Illustration by Kevin Cornell via A List Apart
  2. 2. Photo by David Woo
  3. 3. Photo by Paul Robertson
  4. 4. Photo by Mark Hillary Photo by Paul Robertson
  5. 5. ?!Surely there’s a better way?!
  6. 6. Optimising for conversions is tactical.
  7. 7. Optimising for conversions is tactical.Optimising for learnability is strategic.
  8. 8. We must develop content strategies thathelp users learn.
  9. 9. Evaluation Synthesis AnalysisComprehension Knowledge
  10. 10. The learning process1 2 3 4 5 6
  11. 11. uncertaintyapprehension The learning process 1 2 3 4 5 6
  12. 12. Selection optimism The learning process1 2 3 4 5 6
  13. 13. Selection Exploration confusion uncertainty doubt The learning process1 2 3 4 5 6
  14. 14. Selection Exploration Formulation confidence The learning process1 2 3 4 5 6
  15. 15. Selection Exploration Formulation Collection The learning process1 2 3 4 5 6
  16. 16. Selection Exploration Formulation Collection The learning process1 2 3 4 5 6
  17. 17. The company that best supports theuser throughout the entire process hasthe upper hand in converting that loyaluser into a paying customer.
  18. 18. Explore
  19. 19. Flexible filtering
  20. 20. Flexible filtering
  21. 21. Flexible filtering
  22. 22. Personalised Recommendations
  23. 23. Good Content
  24. 24. Refind
  25. 25. Organise
  26. 26. Annotate
  27. 27. Compare
  28. 28. Monitor
  29. 29. Saved Searches
  30. 30. Co"aborate
  31. 31. Companies that help users throughoutthe entire learning process are morelikely to: Create passionate, devoted users Benefit from the resulting transaction
  32. 32. Users aren’t just conversion metrics.They’re people who need empathy.
  33. 33. “When the teacher has the ability tounderstand the student’s reactionsfrom the inside and has a sensitiveawareness of the way the process ofeducation and learning seems to thestudent... the likelihood of significantlearning is increased.” – Carl Rogers
  34. 34. Learning Styles on Johnny Hollandhttp://johnnyholland.org/2011/06/16/learning-styles-the-cognitive-side-of-content/Cognitive Styles on UX Magazinehttp://uxmag.com/design/cognitive-stylesNovices Orienteer, Experts Teleport on B&Ahttp://boxesandarrows.com/view/novices-orienteer
  35. 35. ENTERPRISE SEARCHMeetupswww.searchmeetups.comENTERPRISE ENTERPRISESEARCH SEARCHLondon Frankfurt
  36. 36. The Dao of LearningHow content strategy supports learning on the web. by @TylerTate Illustration by Kevin Cornell via A List Apart

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