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The Dao of LearningHow content strategy supports learning on the web. by @TylerTate Illustration by Kevin Cornell via A List Apart

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Photo by David Woo

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Photo by Paul Robertson

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Photo by Mark Hillary Photo by Paul Robertson

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?!Surely there’s a better way?!

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Optimising for conversions is tactical.

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Optimising for conversions is tactical.Optimising for learnability is strategic.

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We must develop content strategies thathelp users learn.

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Evaluation Synthesis AnalysisComprehension Knowledge

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The learning process1 2 3 4 5 6

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uncertaintyapprehension The learning process 1 2 3 4 5 6

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Selection optimism The learning process1 2 3 4 5 6

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Selection Exploration confusion uncertainty doubt The learning process1 2 3 4 5 6

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Selection Exploration Formulation confidence The learning process1 2 3 4 5 6

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Selection Exploration Formulation Collection The learning process1 2 3 4 5 6

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Selection Exploration Formulation Collection The learning process1 2 3 4 5 6

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The company that best supports theuser throughout the entire process hasthe upper hand in converting that loyaluser into a paying customer.

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Explore

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Flexible filtering

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Flexible filtering

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Flexible filtering

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Personalised Recommendations

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Good Content

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Refind

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Organise

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Annotate

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Compare

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Monitor

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Saved Searches

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Co"aborate

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Companies that help users throughoutthe entire learning process are morelikely to: Create passionate, devoted users Benefit from the resulting transaction

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Users aren’t just conversion metrics.They’re people who need empathy.

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“When the teacher has the ability tounderstand the student’s reactionsfrom the inside and has a sensitiveawareness of the way the process ofeducation and learning seems to thestudent... the likelihood of significantlearning is increased.” – Carl Rogers

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Learning Styles on Johnny Hollandhttp://johnnyholland.org/2011/06/16/learning-styles-the-cognitive-side-of-content/Cognitive Styles on UX Magazinehttp://uxmag.com/design/cognitive-stylesNovices Orienteer, Experts Teleport on B&Ahttp://boxesandarrows.com/view/novices-orienteer

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ENTERPRISE SEARCHMeetupswww.searchmeetups.comENTERPRISE ENTERPRISESEARCH SEARCHLondon Frankfurt

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The Dao of LearningHow content strategy supports learning on the web. by @TylerTate Illustration by Kevin Cornell via A List Apart