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The Dao of Learning: How content strategy supports learning on the web

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The Dao of Learning: How content strategy supports learning on the web

  1. 1. The Dao of Learning How content strategy supports learning on the web. by @TylerTate Illustration by Kevin Cornell via A List Apart
  2. 2. Photo by David Woo
  3. 3. Photo by Paul Robertson
  4. 4. Photo by Mark Hillary Photo by Paul Robertson
  5. 5. ?! Surely there’s a better way?!
  6. 6. Optimising for conversions is tactical.
  7. 7. Optimising for conversions is tactical. Optimising for learnability is strategic.
  8. 8. We must develop content strategies that help users learn.
  9. 9. Evaluation Synthesis Analysis Comprehension Knowledge
  10. 10. The learning process 1 2 3 4 5 6
  11. 11. uncertainty apprehension The learning process 1 2 3 4 5 6
  12. 12. Selection optimism The learning process 1 2 3 4 5 6
  13. 13. Selection Exploration confusion uncertainty doubt The learning process 1 2 3 4 5 6
  14. 14. Selection Exploration Formulation confidence The learning process 1 2 3 4 5 6
  15. 15. Selection Exploration Formulation Collection The learning process 1 2 3 4 5 6
  16. 16. Selection Exploration Formulation Collection The learning process 1 2 3 4 5 6
  17. 17. The company that best supports the user throughout the entire process has the upper hand in converting that loyal user into a paying customer.
  18. 18. Explore
  19. 19. Flexible filtering
  20. 20. Flexible filtering
  21. 21. Flexible filtering
  22. 22. Personalised Recommendations
  23. 23. Good Content
  24. 24. Refind
  25. 25. Organise
  26. 26. Annotate
  27. 27. Compare
  28. 28. Monitor
  29. 29. Saved Searches
  30. 30. Co"aborate
  31. 31. Companies that help users throughout the entire learning process are more likely to: Create passionate, devoted users Benefit from the resulting transaction
  32. 32. Users aren’t just conversion metrics. They’re people who need empathy.
  33. 33. “When the teacher has the ability to understand the student’s reactions from the inside and has a sensitive awareness of the way the process of education and learning seems to the student... the likelihood of significant learning is increased.” – Carl Rogers
  34. 34. Learning Styles on Johnny Holland http://johnnyholland.org/2011/06/16/learning- styles-the-cognitive-side-of-content/ Cognitive Styles on UX Magazine http://uxmag.com/design/cognitive-styles Novices Orienteer, Experts Teleport on B&A http://boxesandarrows.com/view/ novices-orienteer
  35. 35. ENTERPRISE SEARCH Meetups www.searchmeetups.com ENTERPRISE ENTERPRISE SEARCH SEARCH London Frankfurt
  36. 36. The Dao of Learning How content strategy supports learning on the web. by @TylerTate Illustration by Kevin Cornell via A List Apart

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