global internet 2008

1. Online Market Research: Global Respondent R. Thornton – A. Abisso Co-Managing Directors Ciao Surveys

2. Founded in Munich, Germany as a “dot com” media company Further recruitment of proprietary panels worldwide Acquired by Greenfield Online (NASDAQ: SRVY) Innovating leader in the online data collection industry. Asian expansion. Pioneer in online MR in Europe: open offices in Paris, London, Madrid Open offices in Amsterdam & New York New operations centre in Munich Who We Are… Acquired by Microsoft Surveys sold to ZM Capital (Private Equity Fund)

3. Agenda

5. Online Research is Maturing Survey respondents around the world are a limited resource and markets are maturing NAM is here You are here!

7. The market research industry moves fast Consumer panels access a subset of the population and are becoming more difficult to engage .

9. Internet Users in Europe Russia and Poland within the Top 10 Countries

13. Respondents Feedback Q. What, if anything, should be done to increase online survey respondent co-operation and completion rates? Study Conducted April 2008, Market Research Careers.com

16. Flash and Programming Visual Concept Evaluator TM Media Evaluator Shelf Test Flash Video With Ciao Survey’s shelf test, respondents can browse a virtual grocery shelf just like an actual one. Based on price, product and packaging including nutrition facts, respondents decide which items to purchase Engage respondents with the ability to not only view and react to concepts, but to edit them with this new technology Respondents track their own emotional response to Flash video via an on-screen ranking sliding bar, providing almost frame-by-frame feedback Flash Video starts playing quickly and provides immersive and interactive experiences

17. Flash and Programming Card Sort Lens Magnifier The old sort board meets online card gaming to radically improve concept, text, and graphic ranking As respondents are presented with a concept on-screen, they can zoom in on a specific area of a package design, product ingredients, or any item they select Page Turner Page turner is ideal for ad recall, competitive assessments, or ad creative/placement Express it! Suite The Express Poll is an ideal instrument to quickly check people’s opinions and attitudes on any subject. The Express Poll is perfect for ‘hot-topics’ such as current issues, opinions about advertising campaigns, new and existing products. Submit one question with up to 10 answer choices and get the results within 24 hours

18. Excellent PRODUCTS …… Everybody has excellent product.

19. Excellent DELIVERY SYSTEM …… Everybody has excellent delivery System.

20. When the product is the same, when the delivery system is the same, what makes your company stand out?

21. Excellent SERVICE

22. Service is about People. What do People have that Product and Delivery System don’t have?

23. BRAIN Male Type Brain HEART

24. This is the Human Side. Way of Thinking Way to respond to a Situation Way to React

25. We need to invest on People

29. Access Beyond Panels is Necessary Survey takers - a subset of the general population Wireless surveys Panels Non-Panel and Real-Time Sampling TM

30. One Method is Real-Time-Sampling Efficient Sample Sourcing Quality Sample Management Optimized Data Delivery Global Survey network consisting of websites Traffic is driven to proprietary screener router Demographic information collected, and respondents are screened for survey eligibility Randomized respondent survey assignment Fielded surveys

33. Thank You!