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As the number of international student applications drops across the U.S., graduate programs must develop new ways of engaging admitted international students to encourage them to attend their programs. This presentation explores areas outside of traditional marketing and recruitment by discussing how to see the process from the international student’s point of view and how to metaphorically speak their language in our communications with them. Taking an anthropological approach, this presentation explores ways graduate program coordinators can learn to understand what international students are looking for in a graduate program and develop ways to show international students how our programs meet those needs.
Presenter: Dr. Brandie Yale