Collaborating for MIT's Future

1. • New design launched on Pi Day – March 14,
2016
• Mobile first design process—lowering barriers
to making a gift to MIT on any device
• Simplification and ease of transaction
• Content that offers a personalized experience
per user with login
• Capacity for a second ask for unrestricted
funds in the transaction sequence
• E-commerce analytics (from Google)
• Robust, Predictive Search Engine
giving.mit.edu

2. • Audience: alumni, students, parents, and friends
• Managed by the MIT Annual Fund, in close
collaboration with Resource Development,
Schools, Programs, and Units
• MIT Campaign for a Better World marketing
• Find information about ways to give, planned
giving, annual giving, and leadership giving
• Browse, search, and explore various giving
opportunities

3. Giving to MIT website
Example of personalized content
based on audience type and login
(ex: homepage banner)
Default View (pre-login)
Reunion Year Alumni (post login)
Young Alumni (post login)

4. Donor Account Information
After login, donors can:
• Find information about past
transactions
• Print tax receipts
• Check progress of an open pledge
• Edit a recurring gift

5. Impact Card
Example
Front
Back
• Most popular fund category: Campus and
Student Life
• Most popular funds: Unrestricted and MIT
Sloan Annual Fund
• Most searched words:
• Fellowships
• MISTI
• Scholarships
• Most popular feature (other than gift
form): Impact Cards
Lessons Learned So Far

6. https://giving.mit.edu