Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Retention Strategies
Throughout the Student Life-
Cycle
Anna Johnson, MSW
College Recruitment Manager
Amber Mollhagen, PhD...
Fast Facts
• University of Houston
– Public Tier 1 Research Institution
– Total Student Body: 46,324
– Top National Univer...
Office of Admissions and Student
Affairs
• Prior to May 2016: Two
separate departments
• Responsible for:
– MSW and PhD Re...
Benefits of Combined Office
• Being responsive to collective input
• Getting real-time feedback from multiple
areas (front...
Why Does Retention Matter?
• Enrollment tied to funding
• Goals from University & College
• Changing student profile
– Div...
• Prospective Students
– GRE
– Length of program
– Limited resources
• Admitted Students
– Financial (competing offers fro...
Goal-setting, formula and funnel
• Balancing expected attrition and new
retention efforts
• 3-year data trends
• Predict b...
Retention Initiatives - Admitted
Students
• Welcome Calls (Student Ambassadors)
• Welcome Sessions (MSW Program)
– Present...
Challenges – Current Students
• Different enrollment models
– Face to Face (Full-Time)
– Hybrid (Part-Time)
– Online (Part...
Retention Initiatives – Current Students
• Café Hour
– Held across the week – accessible to multiple enrollment models
– I...
# of MSW Graduates
Degree Level 2015-16 2016-17 2017-18 2018-19
Master’s 149 169 217 219
Next Steps/Final Thoughts
• Areas for further development
– Engaging with students who have changing priorities
– Reaching...
This is the goal!
Presenter Info
Anna Johnson, MSW
College Recruitment Manager
anjohns8@central.uh.edu
Amber Mollhagen, PhD, LMSW
Assistant ...
Retention strategies throughout the student life cycle
Upcoming SlideShare
Loading in …5
×

Retention strategies throughout the student life cycle

16 views

Published on

Retention strategies throughout the student life cycle

Published in: Education
  • Be the first to comment

  • Be the first to like this

Retention strategies throughout the student life cycle

  1. 1. Retention Strategies Throughout the Student Life- Cycle Anna Johnson, MSW College Recruitment Manager Amber Mollhagen, PhD, LMSW Assistant Dean of Admissions and Student Affairs
  2. 2. Fast Facts • University of Houston – Public Tier 1 Research Institution – Total Student Body: 46,324 – Top National University in Campus Ethnic Diversity (U.S. News & World Report) • Graduate College of Social Work – Offers two graduate degrees in Social Work: MSW and PhD – MSW is a 63 SCH program with a 900 clock hour field component – Total Student Body: 519 (490 Master's, 29 Doctoral) – MSW students evenly split between full-time and part-time – #22 out of 299 MSW programs in the U.S. (#2 in Texas) (U.S. News & World Report)
  3. 3. Office of Admissions and Student Affairs • Prior to May 2016: Two separate departments • Responsible for: – MSW and PhD Recruitment – MSW and PhD Admissions (separate committees) – MSW Orientation and Advising – MSW Student Life – Financial Aid and Scholarships – Graduation & License Prep – Front Desk and Administrative Support
  4. 4. Benefits of Combined Office • Being responsive to collective input • Getting real-time feedback from multiple areas (front desk, recruitment manager, advisors) • Expanding team's capacity
  5. 5. Why Does Retention Matter? • Enrollment tied to funding • Goals from University & College • Changing student profile – Diverse backgrounds – Non-traditional • Responding to current needs
  6. 6. • Prospective Students – GRE – Length of program – Limited resources • Admitted Students – Financial (competing offers from other schools, job offers) – Space in enrollment models – Anticipating the “Summer Melt” Challenges – Prospects/Admits
  7. 7. Goal-setting, formula and funnel • Balancing expected attrition and new retention efforts • 3-year data trends • Predict by enrollment model, or even cohort • Input from all impacted offices (field, academic affairs, online)
  8. 8. Retention Initiatives - Admitted Students • Welcome Calls (Student Ambassadors) • Welcome Sessions (MSW Program) – Presenters include representatives from admissions, Field, Advising, and a current student – 1-2 sessions focused on Financial Aid – Online and In-person (lessons learned) – Benefits include: catching issues early on, answering questions before orientation, reducing phone calls and email traffic • Post-Admission Campus Visit (PhD Program) – Depending on # of admits, budget for the year – Focus on connecting with faculty in research area and current students, explaining funding package • BookWear – Connection/belonging to college, something to wear to orientation, first day of class – Insert with reminders and next steps, supplements communications
  9. 9. Challenges – Current Students • Different enrollment models – Face to Face (Full-Time) – Hybrid (Part-Time) – Online (Part-Time) • Communication – Email overload • Changing student population – 50/50 – Distance learners
  10. 10. Retention Initiatives – Current Students • Café Hour – Held across the week – accessible to multiple enrollment models – Implemented during finals/midterms • The Social Word – Weekly Newsletter for all MSW students – Importance of naming, organization, standardization of delivery, archiving • Cohort Communicators – Identifying the right people (students, faculty and staff) – Utilizing Zoom Meetings – Capitalize on organic communication line – address incorrect information • Supper Clubs – Easy to implement – Regionally organized – diversified students' connection beyond enrollment models – Low barriers to entry (compared to student organizations)
  11. 11. # of MSW Graduates Degree Level 2015-16 2016-17 2017-18 2018-19 Master’s 149 169 217 219
  12. 12. Next Steps/Final Thoughts • Areas for further development – Engaging with students who have changing priorities – Reaching online/distance students – Evaluating these initiatives' impact • Recommendations for other programs – Coordination with other departments – Understand your population of grad students – Feedback loop – Conduct regular assessments of communication strategies
  13. 13. This is the goal!
  14. 14. Presenter Info Anna Johnson, MSW College Recruitment Manager anjohns8@central.uh.edu Amber Mollhagen, PhD, LMSW Assistant Dean of Admissions and Student Affairs amollhagen@uh.edu

×