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Innovative Uses of Technology in International Education


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Innovative Uses of Technology in International Education

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Throughout the life of a prospective student through to alumni, colleges and universities have been increasingly reliant on new virtual, social, and online methods to attract, retain, educate, and employ their target audiences. The panelists share examples of how institutions/organizations have been

Throughout the life of a prospective student through to alumni, colleges and universities have been increasingly reliant on new virtual, social, and online methods to attract, retain, educate, and employ their target audiences. The panelists share examples of how institutions/organizations have been


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Innovative Uses of Technology in International Education

  1. 1. Innovative Uses of Technology in International Education NAFSA Embassy Dialogue Committee, Spring Workshop Embassy of Canada, April 28, 2015
  2. 2. Speakers Marty Bennett, Manager of International Partnerships, CollegeWeekLive Dr. Bidhan Chandra, Professor Empire State College, State University of New York Prof. Kenneth Frankel, President Canadian Council for the Americas Victor Betancourt, Executive Director, Center for Global Education Marymount University Maya Cohen, National Director of Academic Affairs Embassy of Israel
  3. 3. Reaching Prospective International Students Virtually • Use of virtual and social media tools in international student recruitment – a brief history • Social media – 2005-present • Online chats – 2006-present • Virtual college fairs – 2006-present • Why use these tools? • Live Where Your Audiences Live – Noel-Levitz/CollegeWeekLive data • Constrained budgets, limited/no recruitment travel • Convenience/familiarity • Current applications in the international student recruitment process • Social media: FB pages/groups, Twitter profiles, YouTube channels, etc. • Institutional webinars • Online chats • Virtual college fairs • Admitted student/Yield private events Changes in the last decade
  4. 4. A brief history of virtual recruitment 2006-08 – The Digital Divide • Only 20% of the world’s population has regular online connectivity. • Only 43 countries have an Internet penetration rate of 50% or more; 226 countries do not. • In 2008, the Internet will be more frequently accessed on mobile phones than on PCs (Personal Computers). • There are twice as many people using SMS (TXT) than e-mail. NAFSA GS-013: Cyber Recruitment 2008
  5. 5. Digital, Social, & Mobile in 2015 From WeAreSocial’s January 2015 report
  6. 6. Social Networking sites • Country specific networks • China: Renren, Weibo, Youku, WeChat, etc. • Russian-speaking countries: Vkontakte, Odnoklassniki • Others – Mixi (Japan), Orkut (Brazil), Kakao Talk (Korea) • What you can do: • Promote your institution/organization • Posting videos, links to websites • Answer questions • Be a resource • Worldwide options: • MySpace (2005-present?) • Facebook (2005-present) • YouTube (2006-present) • Twitter (2006-present) • LinkedIn (2006-present) • Google+ (2011-present) • What works: 80/20 rule • Admitted student FB groups • International admissions FB pages • News feed like Twitter profiles • YouTube playlists – student testimonials 2005-present
  7. 7. Live Where Your Audiences Live!
  8. 8. Survey Data: About the respondents Noel-Levitz & CollegeWeekLive 2nd International E-Expectations Report, May 2014 More than 2,400 respondents from 164 countries
  9. 9. What influences student application decisions
  10. 10. Prospective students highly value conversations with campus representatives & current students
  11. 11. Growth in the importance of mobile devices 25% of international students use a mobile device as their primary means of accessing the web
  12. 12. 50% of international students will not visit a campus before enrolling; 20% will not visit a campus at all
  13. 13. Online chats 2006-present • Group and/or private Chats through paid services • Online Chats with EducationUSA Centers • Facebook or Twitter Chats • Skype chats • Google Hangouts
  14. 14. Virtual Fairs
  15. 15. • Real-time video interaction between Destination Indiana institution reps and EducationUSA advising centers & their students • Allows for videos to be shown, websites, power point presentations, & simple Q&A • 1st event in Feb. 2006, 2nd in Feb. 2007 with centers across the MENA/Gulf region • 3rd event March 30th with AMINEF Jakarta
  16. 16. International High Schools & EducationUSA • Expand awareness and exposure to over 800 international school guidance counselors and EducationUSA advising centers • Advisers/counselors invite institutions to chat with their students and vice versa • Useful as outreach to areas institutions do not travel to regularly and/or … • As follow-up with schools/centers where there was high level of interest Virtual chats between institutions and advisers/counselors and their students
  17. 17. Public Platform at Virtual Fairs Showcase your institution to prospective students • Increase exposure to prospective students • Uncover stealth applicants who may need your services • Support your institution’s inbound marketing efforts • Build stronger relationships from more frequent engagement Broad access to students in multiple markets
  18. 18. The most successful platforms are… Accessible from ALL potential devices used by students, parents, and advisers
  19. 19. • Because they cannot visit in person, meet students where they are ‒ Online, email, mobile 3 Takeaways • Institutional website review ‒ Does your international content match international students’ expectations & parents’? • Know your strengths internationally ‒ What attracts international students to your institution/organization? 3 Important Takeaways How to tap into social and virtual tools to reach students overseas
  20. 20. Thank You! Marty Bennett Manager, International Partnerships (617) 938-6037 |
  21. 21. Mastering American eLearning - A systematic review of competencies needed for international students and working professionals to successfully navigate U.S. virtual learning and work environments Embassy Dialogue Committee on Education - Spring Workshop Washington, DC April 28, 2015 Presenters Dr. Valeri Chukhlomin & Dr. Bidhan Chandra SUNY Empire State College Saratoga Springs, NY 12866
  22. 22. iMOOC Project Team Dr. Val Chukhlomin, Project Leader & Principal Investigator Dr. Bidhan Chandra, Co-investigator Dr. Anant Deshpande, Co-investigator Dr. Tonka Jokelova, Instructional Designer Dr. Dana Gliserman-Kopans, Editor Lorette Calix, Co-investigator Amy Giaculli, Project Coordinator Jane Greiner, Instructional Support John Hughes, Multimedia Expert Jeannine Mercer, Co-investigator
  23. 23. International online learners in U.S. universities • 33,561 students from abroad take regular, for-credit online courses in U.S. universities (NCES, 2012) • 886,052 international students are studying in the U.S. (IIE Open doors, 2013/2014) • 1/3 of students in the U.S. take at least one online course (Babson survey, 2014) • Closely related populations: – First generation immigrants in U.S. educational institutions – Working professionals outside of the U.S. employed by U.S. companies.
  24. 24. Typical problems (“barriers”) • Organizational (distance, textbook delivery, costs) • Technology and distance learning environments • Language, culture, expected role and behaviors • Academic systems, classroom structure • Academic writing, oral communications • Professional language and contexts • Self-directed learning, motivation, time management. Chukhlomin, V., Deshpande, A., & Chandra, B. (2013). Strategies for bridging cross-cultural barriers for international students’ success in American asynchronous online degree programs. The South African Journal of Higher Education, 27(6), pp. 1477-1486.
  25. 25. As of April 19, 2015
  26. 26. Some highlights • Length: 6 weeks • Students: 4,526 from 141 countries • Original content guides (23 units, 83 elements) • Videos (85+) • 27 self-assessments • Self-reflective final paper (peer assessed) • Discussion Forum: threads, posts • Student-generated videos • Survey and assessment.
  27. 27. Primary audiences 1. International (non-U.S.) students residing outside of the U.S. and studying online at U.S.-based colleges (universities) 2. International (non-U.S.) professionals residing outside of the U.S. and working remotely for a U.S.- based company or organization. 3. Incoming to the U.S. international students 4. U.S.-based working professionals interested in refining professional skills 159 77 39 43 20 Total: 338
  28. 28. Barriers Personal attributes Technology Language and Culture Academic System Communicating Ideas Professional Contexts
  29. 29. Major barriers Some examples of challenges for non-native learners Technology - Unfamiliar with specific ways of using technology - Unfamiliar with technical terminology used in U.S. - Not skilled in communications with U.S.-based helpdesks and IT personnel - Not skilled in conducting teleconferences Language and Culture - Not skilled in the use of American English - Unfamiliar with American idioms, professional slang - Unfamiliar with American educational and workplace culture, ways of doing things, expected behaviors - Cannot adjust easily to the way American classes function Communicating ideas - Unfamiliar with ways of discussing/debating things - Not sufficiently skilled in academic writing - Unaware of academic integrity requirements - Unaware of the need to use style manuals - Lack of presentation skills
  30. 30. Major barriers Some examples of challenges for non-native learners Academic systems - Unfamiliar with the organization of American education - Do not know how to use the college intranet - Not aware of typical classroom roles, expected behaviors - Not used to learning independently - Do not know how to get academic support Professional contexts - Didn’t take required prerequisites - Unfamiliar with the organization of professional life - Not experienced in conducting teamwork activities - Do not know local professional contexts, legislations. Local contexts - Unaware of local contexts, events, popular themes Personal attributes - Insufficient motivation - Low self-efficacy (self-belief) - Not used to self-regulated, active learning - Close mindedness, low interest to other cultures - Unable to change.
  31. 31. Videos (85+) • Promotional video • Informational videos (intro to units, elements) • Faculty lecture • Mini-lectures • Interviews with faculty and experts • Interviews with students • Student self-generated content.
  32. 32. Organized “satellite” groups • ESC International Programs (with Jeannine Mercer) • SUNY New Paltz (two cohorts with Aiko Pletch) • EducationUSA and American corners in Indonesia • EducationUSA: Hong Kong
  33. 33. Thank you for attending this session! The course is still open for enrollment before May 1, 2015 For further information, please contact Dr. Valeri Chukhlomin Dr. Bidhan Chandra
  34. 34. Jay Gary Finkelstein DLA Piper
  35. 35. Training Law Students to be International Transactional Lawyers – Using an Extended Simulation to Educate Law Students about Business Transactions, Business, Entrepreneurship and the Law, Vol. 1, 67-87 (2007)
  36. 36. “Negotiating Business Transactions: An Extended Simulation Course”
  37. 37.  Experiential – full semester simulation of a business transaction  Transactional – representing clients doing business in the world  International – issues involved in cross-border, cross- cultural transactions  Collaborative – Two classes at different schools or two sections in a single school – replicating reality
  38. 38.  New focus on practical skills: ABA, California, employers  IBN addresses relevant topics/issues  Changing times create new demand  A full class – ready for adoption
  39. 39. US – UK – EU – ME – SA - AF American/ Dundee (Scotland) American/ Hastings UVA/ Northwestern American/ Ghent (Belgium) American/ Northwestern Chicago/ Northwestern Georgetown/ Dundee UVA/ Bucerius (Germany) Stanford/ Northwestern Northwestern/ UCLA Georgetown/ FGV (Brazil) Denver/ Golden Gate Suffolk/ York (England)
  40. 40.  Northwestern class (12 students) will have preparatory classes on campus  Northwestern students, with faculty, will travel to Israel at end of May to negotiate face-to-face with class at Tel Aviv University (12 students) which will also have had preparatory classes  Week-long intensive, interactive classes and negotiations in Tel Aviv, combined with touring opportunities and student interactions  Collaborative, cross-cultural immersion experience – a real world simulation of international negotiations
  41. 41.  A class ◦ Replicated in its entirety ◦ Multiple formats ◦ At over 30 law schools  2 of top 5  7 of top 16  9 international ◦ Across the US and internationally
  42. 42.  Textbook  Teacher’s manual  Accessible  Easy adoption  Easy to learn
  43. 43. ◦Many practitioners want to teach! ◦Smooth transition to classroom ◦Supporting them in offering the class
  44. 44.  Taught by Adjuncts: ◦ Northwestern Stanford Berkeley ◦ Washington and Lee Georgetown Hastings ◦ American UCLA Golden Gate ◦ Ghent (Belgium) Hebrew Univ (Israel) UVA ◦ Western (Canada)  And now . . . Taught by Faculty: ◦ Chicago Dundee (Scotland) ◦ Denver IDC (Israel) ◦ Suffolk Bucerius (Germany) ◦ Boston Univ. FGV (Brazil)
  45. 45.  Ambassadors from international schools! ◦ Take the class in US ◦ Love the experience ◦ Report to their deans/faculty ◦ Multiple adoptions
  46. 46. ◦ Ghent (Belgium) ◦ Bucerius (Germany) ◦ IDC (Israel) ◦ Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV) (Brazil) ◦ Hebrew University (Israel) ◦ Tel Aviv University (Israel)
  47. 47.  Creating school partnerships  Arranging faculty  Offering facilities  Active monitoring of classes
  48. 48. BERKELEY: “[O]ne of the most valuable experiences of my law school career.” GEORGETOWN: “[E]xtraordinarily valuable for aspiring transactional lawyers, [and] those like me . . . simply .. . Interest[ed] in taking a transactional law course. “ STANFORD: “Very valuable course [that] taught me many things I will be using in my future career . . . .” VIRGINIA: “The most interesting class I've taken at any academic level.” Student Reactions
  49. 49. Jay Gary Finkelstein
  50. 50. Globally Networked Classrooms Embassy Dialog Committee Spring Workshop April 28, 2015
  51. 51. Marymount University • Founded: 1950 • Marymount is a comprehensive Catholic university offering a wide array of undergraduate and graduate degrees through the Schools of Arts and Sciences, Business Administration, Education and Human Services, and the Malek School of Health Professions.
  52. 52. Enrollment (Fall 2014) • Total enrollment: 3,441 • Total undergraduate students: 2,363 • Total graduate students: 1,078 • Total student population represents 42 states and 66 countries
  53. 53. Global Education @ MU 1. Long-Term • 4-12 Months • 15-18 Credits • Sophomores, Juniors, and Seniors can participate • Students typically spend an entire semester or year abroad. Students matched with program/city based on major, interests, as well as partner university organization offerings. o Benefits: Greater cultural integration/exposure, enhanced foreign language skills, independence, etc. 2. Short-Term Faculty-Led • 2-4 Weeks (Typically during the summer) • 3-6 Credits • Freshmen, Sophomores, Juniors, and Seniors can participate • Students typically earn credit for 1-2 courses. Some class time may occur before and/or after travel. o Benefits: Accessible: cheaper, less of a time commitment for students with jobs, athletes, or no interest in spending an entire semester abroad. Enhanced teaching and learning experience for faculty and students alike. 3. Embedded “Global Classroom” Courses • 7-10 day international field experience embedded in a semester-long course • 3 credits • Freshmen, Sophomores, Juniors, and Seniors can participate • Academic content should not be compromised in the event that the international field experience in cancelled. o Benefits: Accessible: cheaper, less of a time commitment for students with jobs, athletes, or no interest in spending an entire semester abroad. Enhanced teaching and learning experience for faculty and students alike.
  54. 54. Globally Networked learning @ MU SUNY Center for Collaborative Online Learning (CIOL) Institute for Globally Networked Learning in the Humanities new approach to teaching and learning that brings together geographically distant instructors and students from different lingua-cultural backgrounds to communicate and collaborate through the use of online communication tools. The COIL method promotes interactive shared coursework, emphasizing experiential learning and gives collaborating students a chance to get to know each other while developing meaningful projects together. This broadens and deepens their understanding of course content while building cross-cultural communicative capacity through academic and personal engagement with the perspectives of global peers.
  55. 55. Globally Networked learning @ MU “The Global Village” is a partnership between the university’s Sociology Department and the School of Communication and Media at the Hanze University of Applied Science in Groningen, the Netherlands. Students at both universities work together (through Skype, online discussion groups, and so forth) to consider what it means to be members of the global community. They develop intercultural communication skills and use advances in communications technology to explore the extent to which their lives are interconnected.
  56. 56. Globally Networked learning @ MU Opportunities • Internationalization at home is cost effective relative to physical exchange • Preparation for going abroad • Global workplace skills • Interdisciplinary learning environment • Experiential Learning
  57. 57. Globally Networked learning @ MU The challenges • Technology • Time zones & time changes & University schedules • Curriculum (required versus optional) • Team building in a virtual environment • Cultural frames of reference influence • Student motivation
  58. 58. Globally Networked learning @ MU Course design Photo essay on (one dimension of) globalization in your assigned neighborhood Collect community stories about how (economic, political, cultural or environmental) globalization affected lives in this neighborhood - What would a Global Village look like? - How could your community embrace the idea of a global village? Individual blogs - reflection on course experiences
  59. 59. Internships Searchable database of internships with Israeli companies
  60. 60. Thank you! Maya Cohen, National Director of Academic Affairs, Embassy of Israel

Editor's Notes

  • Noel-Levitz and CollegeWeekLive Surveyed prospective undergraduate and graduate international students

    Noel-Levitz and CollegeWeekLive received 2,451 completed surveys from prospective students. The respondents came from 164 countries from the following regions:

    In a change from the 2013 study of international students, 2 which focused just on those interested in undergraduate study, this study looked at prospective undergraduate and graduate students.
  • This figure is below what college bound American high school students said in the 2013 E-Expectations study— 43 percent reported using their mobile devices “all the time” to access the web.
    However, 28 percent figure for mobile among international students has risen dramatically from the 17 percent figure when this question was asked in the 2013 international student study.
    Furthermore, six out of every ten international respondents said they had looked at a university website using a mobile device.

    International students in this year’s study used Android phones most frequently to access college sites, a significant change from the 2013 results where 29 percent said they used an iPhone and 22 percent reported an Android device.

    Both the 2013 and 2014 results showed that, according to respondents, not many international students report using tablets to visit college websites. Given that, campuses should make sure they are using adaptive display technology or mobile sites to accommodate the smaller screens of smartphone users.
  • Only one quarter of international students said they definitely planned to visit a campus before applying, with responses from undergraduate and graduate students responding very similarly.

    While nearly half said they would visit at least their top campuses after acceptance, one-fifth of all students said they would not do so—an increase from the 14 percent in the 2013 study who said they would not visit any campuses.

    <Back to Marty>

  • <end presentation – go into Q&A>