Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

“The What, Why, How & Who of Graduate Enrollment?”

109 views

Published on

A session for new Graduate Enrollment Representatives and others who are responsible for helping to roll out and recruit for new and existing graduate programs. Participants will learn about the PRO process (Prioritizing, Rationalizing, Organizing), the implementation of proper planning and facing dilemma’s. Faculty-staff interaction will also be discussed.

Presenters: Chris Bell & Stephanie M. Allen

Published in: Education
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

“The What, Why, How & Who of Graduate Enrollment?”

  1. 1. THE WHAT, WHY, HOW & WHO OF GRADUATE ENROLLMENT MANAGEMENT (Who’s on First?) Presented by Office of Graduate and International Admissions College of Humanities and Social Sciences
  2. 2. The University of Houston-Downtown is located where the city was birthed by the Allen Brothers in 1836.
  3. 3. UHD at Lone Star College-CyFair
  4. 4. https://www.youtube.com/watch?v=2ZksQd2fC6Y “Who’s On First”YouTube clip
  5. 5. CONFUSED
  6. 6. Full graduate or certificate programs changed or rolled out in the past five years  Master of Business Administration (Restructured) • Graduate Business Certificates (New)  Master of Security Management (Renamed/ Restructured) • Cybersecurity Graduate Certificate (New)  Master of Arts in Non-Profit Management (New) • Graduate Certificate in Leadership and Strategic Planning (New)  Master of Arts in Rhetoric and Composition (New) • Graduate Certificate in Composition Studies (New)  Master of Science inTechnical Communication (Renamed / Restructured) • Graduate Certificate in Plain Language (New) • Graduate Certificate in Medical /Applied Health Communication (New)  Graduate Certificate in History (New)  Master of Science in Data Analytics (New)
  7. 7. College of Humanities and Social Sciences  Master of Arts in Non-Profit Management (New) • Graduate Certificate in Leadership and Strategic Planning (New)  Master of Arts in Rhetoric and Composition (New) • Graduate Certificate in Composition Studies (New)  Master of Science inTechnical Communication (Renamed / Restructured) • Graduate Certificate in Plain Language (New) • Graduate Certificate in Medical /Applied Health Communication (New)  Graduate Certificate in History (New)
  8. 8. “Proper Preparation Prevents Poor Performance” --Secretary of State James Baker, III The 5 P’s
  9. 9. How to become a PRO in GEM! Prioritize (The “What?”) Rationalize (The “Why?”) Organize (The “How &Who?”)
  10. 10. Orbinski’s Dilemma Dr. James Orbinski is a globally recognized humanitarian practitioner and advocate, as well as one of the world’s leading scholars and scientists in global health. He is a veteran of many of the world’s most disturbing and complex humanitarian emergencies. He is a founding member of Medecins Sans Frontieres (Doctors Without Borders) Canada and accepted the Nobel Peace Prize on behalf of the organization in 1999. (Bio from GlobalSpeakers Agency) Confronting situations and trying to make hard trade-offs
  11. 11. BusinessTriage Business triage is a decision making system that provides a framework for business decision making, outcome goal prioritization, and resource allocation in many business environments. Business triage involves categorizing desired outcomes and goals and the processes that support them based on their relative importance to achieving a stated measurable goal or outcome. Using the same triage categories employed by military medical and disaster medical services, business processes are categorized as essential/critical (red) important/urgent (yellow), or optional/supportive (green). Wikipedia Triage The term comes from the French verb trier, meaning to separate, sift or select.Triage may result in determining the order and priority of emergency treatment, the order and priority of emergency transport, or the transport destination for the patient. Wikipedia
  12. 12. BECAREFUL: ADDING PROGRAMS MAY NOTSOLVE REVENUE CONCERNS Blog April 16, 2018 www.eduvantis.com Gen. Bus. Acct. Int. Bus. Mgmt. Science/ Quant. Methods
  13. 13. BECAREFUL: ADDING PROGRAMS MAY NOTSOLVE REVENUE CONCERNS Blog April 16, 2018 www.eduvantis.com
  14. 14. 1. The expectation that increasing the number of programs in a portfolio will generate more revenue, without a strategic market-based approach, is flawed. We know this because we see firsthand at many institutions that the drivers behind programmatic expansion exploration are often proactive faculty who believe in the merits of their program but are often short on a market fact base. For instance, opening a program in the past five years in International Business (CIP Code 52.11) had a much lower chance of success than opening one in Management Sciences and Quantitative Methods (52.13), despite any faculty enthusiasm for the former. Of course, the growth CIP codes of the next five years are likely to be different than the last five years’, so identifying those future growth areas, then finding faculty to champion programs, is more likely to lead to a profitable program than relying solely on the options faculty bring forward. 2. We find resources—especially those related to marketing and enrollment management—do not get the consideration they should when making programmatic expansion or contraction decisions. In many cases, new programs are initiated without marketing and/or recruitment budgets attached to them. This leaves marketing and admissions teams in a conundrum: Do they focus more resources on new programs at the detriment of existing programs (which likely need those resources to sustain past years’ numbers) or do they starve new programs from the start to preserve existing programs they know can be more successful? Often, these teams end up diluting the marketing and admissions needs of all programs, harming the ability of each to generate needed revenue. That’s a vicious cycle and we advise institutions not to fall into this trap when initiating new programs. Make sure that the new program is funded appropriately and/or that trade-off decisions on where resources should come from are decided by leadership, so expectations are shared and fact-based. BECAREFUL: ADDING PROGRAMS MAY NOTSOLVE REVENUE CONCERNS Blog April 16, 2018 www.eduvantis.com
  15. 15. Thank you for attending! Let’s play ball! Christopher Bell B.S. (MA Candidate) Office of Graduate & International Admissions Coordinator, Graduate Admissions (713) 221-5013 bellc@uhd.edu Stephanie Allen, MPA College of Humanities & Social Sciences Assistant Director of Graduate Studies (713) 226-5554 allens@uhd.edu

×