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1 of 15
• Resits. 
• Open Evening.
The Brief
Who am I? 
Elvis Presley 
Miley Cyrus 
Dizzee Rascal
Who am I? 
Rihanna 
Mick Jagger 
(The Rolling Stones) 
Tupac Shakur
In this lesson we will… 
• Make sure we all understand the production 
brief. 
• Respond to the brief. 
• Begin to research the history of music videos.
The brief… 
• You will create a promotion package for the 
release of an album, to include a music promo 
video, together with two of the following 
three options: 
– A website homepage for the band; 
– A digipak for the album’s release; 
– A magazine advertisement for the digipak.
When was the first music vide?
In this lesson you will… 
• Begin to look at the history of music videos.
• http://www.youtube.com/watch?v=xDLykurJIMA 
• http://www.youtube.com/watch?v=D1ZYhVpdXb 
Q 
• http://www.youtube.com/watch?v=IXGgDIj5KvA 
• http://www.youtube.com/watch?v=05-dgkiUHj4 
• http://www.youtube.com/watch?v=W8r-tXRLazs
The History of Music Videos 
• How old are music videos? 
• What was the first ever music video? 
• What is the oldest example of a music video you 
can find online? 
• How have music videos developed over time? 
• What have been the main developments that 
have changed music videos? 
• How has technology changed music videos? 
• How are music videos different now to how they 
were?
And to finish… 
• Get blogging! 
• Using your research questions, write a brief 
(500-750 words) history of the music video 
research.

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Music Promotion Lesson 2

  • 1. • Resits. • Open Evening.
  • 3. Who am I? Elvis Presley Miley Cyrus Dizzee Rascal
  • 4. Who am I? Rihanna Mick Jagger (The Rolling Stones) Tupac Shakur
  • 5. In this lesson we will… • Make sure we all understand the production brief. • Respond to the brief. • Begin to research the history of music videos.
  • 6. The brief… • You will create a promotion package for the release of an album, to include a music promo video, together with two of the following three options: – A website homepage for the band; – A digipak for the album’s release; – A magazine advertisement for the digipak.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. When was the first music vide?
  • 12. In this lesson you will… • Begin to look at the history of music videos.
  • 13. • http://www.youtube.com/watch?v=xDLykurJIMA • http://www.youtube.com/watch?v=D1ZYhVpdXb Q • http://www.youtube.com/watch?v=IXGgDIj5KvA • http://www.youtube.com/watch?v=05-dgkiUHj4 • http://www.youtube.com/watch?v=W8r-tXRLazs
  • 14. The History of Music Videos • How old are music videos? • What was the first ever music video? • What is the oldest example of a music video you can find online? • How have music videos developed over time? • What have been the main developments that have changed music videos? • How has technology changed music videos? • How are music videos different now to how they were?
  • 15. And to finish… • Get blogging! • Using your research questions, write a brief (500-750 words) history of the music video research.