ACU Paramedic

ACU Paramedic
Assessment 1 – Written Assignment: Part B A major component of the care Paramedics provide is
the assessment of a patient's physical status, which is the ground for any further treatment. The
assessment method that an Advanced Care Paramedic follows is a systematic assessment referred to
as the Primary Survey. The aim of this fundamental assessment is to give an initial diagnosis of the
patient as well as identifying any imminent threats to the patient. This assessment is used so that a
Paramedic can decide how to treat the patient while staying within the boundaries of their scope of
practice. Throughout this essay the concept of a primary survey within the scope of practice of an
Advanced Care Paramedic will be understood. Additionally ... Show more content on
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The pulse is an indication of an individual's heart rate. When checking for a pulse in the primary
survey, begin with palpating the patient's radial or carotid artery (Basic Patient Care 2012, p. 50).
This may reveal a normal (60–100 beats/min), tachycardia (<100 beats/min), bradycardia (> 60
beats/min) or asystole heart rate. Additionally, the capillary refill may also provide details about a
patient's cardiovascular status. This is performed by applying pressure to the nail bed and
calculating the time it to takes to refill to a normal color, which should take no more then a few
seconds otherwise suggesting capillary closure (Mick J Sanders, 2012, p. 1400). An additional
accessory to Circulation is Hemorrhages, these involve more through examinations of the pulse,
blood pressure and warmth of peripheries of patients. Additionally, you must thoroughly look for
indication of bleeding, specifically in the areas around the chest, abdomen and externally seen by
the eye. Upon finishing the danger, response and circulation components of the primary survey the
next step is the assessment and maintenance of a patient's airway. This is a crucial stage as a clear
airway allows for air to move in and out of the lungs (Primary Survey Airway Evaluation, 2015).
Patients in particular may have less ability to maintain their airway, including the tongue, or liquids
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Paramedic Medical Skills
Paramedic clinical skill demonstration
As part of assessment for CSB330, students worked in small groups to demonstrate and record the
correct application of ambulance equipment and perform five clinical skills. These skills were:
Neann Immobilisation Extrication Jacket (NIEJ), Carbon Traction Emergency Medical Services
(CT–EMS) traction splint, Pelvic Circumferential Compression Device (SAM pelvic sling),
Oropharyngeal airway (OPA) and Nasopharyngeal airway (NPA) and Stiffneck cervical collar/soft
neck collar. The development of foundational skills early in the paramedic science degree is
important, as these skills need to be performed competently during clinical placement. Ambulance
practice requires a combination of skill based activity, ... Show more content on Helpwriting.net ...
An NPA can be used in a patient who may not be able to have an OPA inserted due to intact gag
reflex, trismus or oral trauma (QAS CPP). However, if the patient has potential or known basal skull
fractures, an NPA cannot proceed to be inserted, otherwise further damage can be caused (PG, IM).
At the same time, it is important to be aware of complications such as airway trauma, including
epistaxis, ineffectiveness due to an incorrect size or placement (QAS,

Advanced Care Paramedic (ACP)
A recently graduated working paramedic is referred to as an Advanced Care Paramedic, or an ACP.
An ACP follows a clinical structure, the first aspect of the format is called a primary survey which
collects all emergency patient information. This compulsory technique aims to identify and control
catastrophic medical events to ensure patients have the best outcome possible (Hodegetts et al.,
2011). When conducting a primary survey of a patient an ACP would follow the basic structure of
danger, response, airway, breathing and circulation; usually shortened into the acronym DRABC
(Woo, 2000).
To begin the primary survey, DRABC should be started as soon as possible (QAS reference). It is
crucial for effective, emergency response to patients suffering ... Show more content on
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Thus Paramedics Australasia devised an introduction to the clinical role of a paramedic, although
slight variations in differing jurisdictions. Under Paramedics Australasia a paramedic is a health
professional that provides emergency medical treatment and assessment, rapid patient response in an
out–of–hospital setting (Paramedics.org, 2016) It is important for paramedics not to exceed their
scope of practice as the patient outcome is significantly decreased, a multidisciplinary view on the
care being provided is negatively affected which in turn ensures non–informed decisions are being
made for the patient unknowingly (Paramedics.org, 2011). If a graduated paramedic exceeds their
scope of practice, patient outcomes become substandard to the care they could provide within their
scope of practise (Fitzgerald,

Florida Air Essay examples
Florida Air, Inc. 1. Evaluate Florida Air's search for capital. What, if any, key mistakes were made?
–Dan failed to fully utilize high profile networks of Scott and Henry, who were both graduates of an
Ivy League School (Did Scott graduate from Ivy League School?). Also, Dan did not try to reach out
to his network he established while he was buying and selling airplanes. Even if there was no one
interested in their direct network, perhaps someone in their network knew someone who might be
interested. Scott later contacted his 100 alumni later but rather passively; instead of calling to
actively initiate a conversation, he mailed out information. ... Show more content on Helpwriting.net
...
They did not file any legal document when they received checks from investors. –The team failed to
fully leverage the positive media coverage they were getting; they could've used the opportunity to
put an ad or some sort on the newspaper to widen their search scope for potential investors. – They
did not manage their money properly. Without a specific funding plan, they quickly burn out the
money they raised even before they fulfilled the need of $1.5 million. 2. Evaluate Dan's evolving
relationships with Scott and Henry. What "principles of best practices" did he overlook? –Dan had
an excellent working relationship with Scott. Both of them believed in the future of Florida Air and
worked for 10–12 hours a day –On the other hand, Dan had a rocky relationship with Henry. Henry
showed little dedication and did not contribute much. He refused to do any work himself but
preferred to hire a third party to do work for him. Further, he frequently showed up to office late and
missed meetings, dragging down the team's motivation –Dan seemed to overlook team chemistry
factor. Surely Henry has extensive industry expensive with equally impressive educational
background (graduate of an Ivy League school). However, he did not work

Financial Distress & Air Line Industry
UNIVERSITY OF MYSORE
DEPARTMENT OF STUDIES IN BUSINESS ADMINISTRATION
B. N. BAHADUR INSTITUTE OF MANAGEMENT SCIENCES
MANASAGANGOTRI MYSORE 570006
KARNATAKA, INDIA
Seminar Paper on
Financial Distress and Restructuring
A Case Study of
Air India Ltd & Kingfisher Airlines Ltd
Submitted to
Dr. B. Shivraj
Professor, DOSBA, UoM
Submitted by
Mr. Prasad V. Daddikar
MBA IV Semester, Roll No. 50
Reg. No. 10MBO102
INTRODUCTION
Financial distress is a term in Corporate Finance used to indicate a condition when promises to
creditors of a company are broken or honored with difficulty. Sometimes financial distress can lead
to bankruptcy. Financial distress is usually associated with some costs to the company; ... Show
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Such models have been used by commercial banks and creditors to assess the creditworthiness of
commercial users, by investors to measure a firm's risk of insolvency, and by business managers to
assess and manage the financial turnaround of distressed companies.
PERFORMANCE MEASUREMENT OF INTERNATIONAL AIRLINES
The airline industry, like many other industries, is increasingly exposed to competition. Increased
competition has two effects on firms: it creates downward pressures on output prices, and it creates
incentives for improving productivity and efficiency. Many airlines have been forced to undertake
major restructuring in order to meet these challenges. Many researchers have used different model to

decompose changes in airline profitability into two components: productivity and price recovery
ability. The study concluded that increased competition in international air transport markets has put
pressures on carriers' ability to raise prices. However input prices, like labor, fuel, materials, flight
equipment, ground property and equipment have been increasing. They also demonstrated that
airlines have made tremendous effort to improve efficiency to counteract such trends, yet large
fluctuations in profitability are still an ongoing reality. Due to these fluctuations in airline fortunes,
early warning systems of imminent distress are of benefit to management and airline stakeholders
such as creditors and investors. No prediction

Southwest Airlines And The State Of Texas
Back in March of 1967, Southwest Airlines was first founded under a different name, Air Southwest
Company, by Rollin King and Herb Kelleher . With his own funds of $500 thousand, Kelleher filed
an application with the Texas Aeronautics Commission for the right to fly commercial airplanes in
the state of Texas. In February 20th of 1968, the Texas Aeronautics Commission voted unanimously,
granting Air Southwest a certificate of public convenience and necessity. The following day, Braniff,
Trans Texas (later known as Texas International), and Continental Airlines obtained a restraining
order from Travis County District, prohibiting the certificate to be delivered to Air Southwest
Company . Air Southwest Company tried to file appeal with the Austin State District Court and the
Third Court of Civil Appeals. Both courts ruled against Air Southwest, forcing Herb Kelleher to
appeal with the Texas Supreme Court. The Texas Supreme Court unanimously voted to overturn the
lower court's decisions and ruled in favor of Air Southwest . In December of 1970, the United States
Supreme Court denied the appeal by Braniff and Texas International to remove Air Southwest
certification . In 1983, Winifred Barnum, a children's author and illustrator, wrote a children's book
based on Southwest's legal fight called Gumwrappers and Goggle. In Jan 1st of 1971, Lamar Muse
joined Air Southwest as the President. In March of 1971, Lamar Muse raised $1.25 million for the
company by selling promissory

Strategic And External Environmental Factors
COMPANY PROFILE
SKYChef is a renowned for innovation in air caterer business and very creative in culinary skills
especially in airline environment. They are a global service provider supporting various airlines and
based in various location around the world. They have to do a business case analysis from a country
to country base in terms of what American airlines perceive has a Unique selling point might not be
the same for Qatar airways in middle east or Malaysian airlines in south east asia. This leads to a
change geographically with creativity and innovation in cuisines and culinary skills. These changes
are best mapped with an internal and external analysis has follows
A] DISCUSS HOW INTERNAL AND EXTERNAL ENVIRONMENTAL FACTORS HAVE LED
TO INNOVATION IN THE ORGANISATION
SKYChef was an innovative and creative arm of Lufthansa airlines. The success of the catering led
to the top management thinking of spinning it has a separate entity void of the competition between
airlines has a class in itself.
The biggest challenged posed is the internal and external environment factor and its adaptation.
Innovations in itself has great influence in external as well as internal environmental factors though
innovations leads to growth for a organisation or country bringing radical changes if the future is not
perceived in time.
INNOVATIONS FROM THE EXTERNAL ENVIRONMENT
Innovations from the external environment – The external environment encompasses both general
external

10k Analysis American Airlines
10–K Integration Project
Trace Davidson
Mondays, 6:00 – 7:20
American Airlines
Matt Vinas
10/1/2012
1. Political: "In some cases, foreign governments limit U.S. air carriers' rights to carry passengers
beyond designated gateway cities in foreign countries."
This can affect the American Airlines company in the competitive airline industry because if some
foreign governments deny the rights to U.S. air carriers to carry passengers beyond designated
cities, the loyal customers of American Airlines would choose another airline that would be accepted
by foreign governments, which will ultimately decrease American Airline ticket sales followed by a
decrease in profits. 2. Economic: "The airline industry is subject to ... Show more content on
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If the Bankruptcy court follows up with this action, the American Airlines company will fall off as
being one of the top competitors in this airline industry or end up shutting down and not even
existing as a company. 7. Current Competitors: "The Company faces competing service from at least
one, and sometimes more than one, domestic airline including: Alaska Airlines (Alaska), Delta Air
Lines (Delta), Frontier Airlines, JetBlue Airways (JetBlue), Hawaiian Airlines, Southwest Airlines
(Southwest) and AirTran Airways (Air Tran)"
With the majority of American Airlines competitors in domestic industry, it is crucial for them to
keep up to date with the latest business strategies their competitors are integrating in to their
businesses. Depending on what strategy American Airlines Company decides on, it needs to be
differentiated compared to their competitors in order to succeed in this airline industry. 8. Threat of
New Entrants: "There are a number of low–cost carriers (LCCs) in the domestic market and the
Company competes with LCCs over a very large part of its network."
Throughout American Airlines' 10K the company does not discuss the current threats of new
entrants to the domestic airline industry, however in the statement above

Economics Airline Industry
Part 1 The Characteristics Of The Airline Industry Preface Introduction The Primary Characteristics
Competition Within The Airline Industry The Secondary Characteristics – The Tertiary and
Quaternary Characteristics – Part 2 PESTEL Of The Airline Industry Conclusion References PART
1 The Characteristics Of The Airline Industry Preface Economics or Managing In The Global
Environment, a subject everyone needs to be familiar with and most believe or think that they are,
but at the end of the day, very few are competent and understand it's deep meaning, intricacies and
implications. These implications and meanings are for the Government, the people, the economy as
well as for the observer ( a person observing the economy or industry in a ... Show more content on
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All airlines offer products and services of similar nature 4. Airlines enjoy substantial as well as
major economies of scale 5. There is growth through merger 6. Airlines are mutually dependant on
one another 7. Price rigidity and non – price competition 8. Price Transparency and collusion
Having said that, it is now amply clear that airlines, whether full service carriers or low cost, short
haul or long haul operate in an oligopoly. Competition Within The Airline Industry A key
characteristic of an oligopoly is limited competition, collusion and interdependence within firms. In
recent times, we have seen sworn public enemies colluding privately. British Airways and Virgin
Atlantic coming together to fix the passenger fee for 'fuel surcharge' to the flier. The first to
investigate were the Office for Fair Trade and after much investigation, the trial broke down on 10
th May 2010 due to discovery of certain e–mails. Last month it was revealed that Virgin Atlantic and
Cathay Pacific might have illegally co–ordinated prices for passenger flights between London
Heathrow and Hong Kong's Chep Lap Kok airport between 2002 and 2006. [3] Airlines compete in
several other ways as well. Ticket prices fluctuate and the earlier you purchase, the cheaper it is.
Frequencies and timings of flights differ over sectors. With regard to timings, British Airways have
the BA 26 and the BA 28 leaving Hong Kong for London within 15 minutes of each other. Virgin
leaves at the same

Oropharyngeal Airway
Respiratory emergencies can be caused by obstructions, inflammations, trauma, and several
different disease processes. The most common obstruction of the airway is the tongue. This usually
occurs when the patient has become unconscious secondary to another cause such as intoxication,
low blood sugar, or trauma. While tongue obstruction of the airway can have deadly results, it can
be easily solved by re–positioning the airway using the either the jaw thrust maneuver if trauma is
suspected, or the head–tilt chin–lift if no trauma is suspected. Also if the patient is unconscious and
has no gag reflex you can use an oropharyngeal airway to hold the tongue up and out of the airway.
However, using an oropharyngeal airway does not mean that you can ... Show more content on
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Other times severe trauma can cause pulmonary edema such as blood in the lungs. Patients who are
unresponsive for various reasons such as cardiac arrest, alcohol intoxication, or low blood sugar can
aspirate stomach contents due to the loss of their ability to protect their own airway. Aspiration can
severely impede the alveoli's ability to exchange gases. The patient can suffocate if action is not
taken promptly. The aspiration may also cause pneumonia or other types of infections that can be
potentially deadly for the patient. This is one of the reasons why managing and controlling n
unconscious patient's airway is so crucial during pre–hospital care. Another critical respiratory
emergency is a pulmonary embolism. A pulmonary embolism can be caused by a blood clot, by an
air bubble, by a large foreign body in the circulatory system such as a catheter shear, or in rare cases
by amniotic fluid in pregnant females. Whatever the cause of the embolism, the results can have the
same deadly consequences. Most blood clots that become pulmonary embolisms originate in the
legs of patients with poor circulation of some type of leg

Situational Analysis Of Qantas Airlines ' Situational...
Situational Analysis
This report largely focuses on constructing a situational analysis of Qantas Airlines. An
organisations situational analysis refers to an analysis that consists of ascertaining the key factors
that will be used as a basis for development of marketing strategy. (Elliot 2014). Situational analysis
consists of the environment analysis (both internal and external environment), competitor's analysis
and finally the swot analysis.
By analysing those elements stated above, it is likely that the higher authority could evaluate the
organisations in terms of its strategic performance level which would definitely lead to a better
overall understanding on ... Show more content on Helpwriting.net ...
 Reinforce jetstar domestic's low price and scale advantage position.
3) Strengthen and grow loyalty business
 Maintain Qantas frequent flyer as a driver of loyalty across group and as a leading loyalty
program.
 Innovate and differentiate leveraging advantaged assets and capabilities
4) Deliver on existing Jetstar opportunities and partnerships in Asia.
Market share
Market share is defined as companies sales as a percentage of total sales volume in a specific
industry, market or product area. In the local region, Qantas managed to outweigh its competitor by
gaining a toll of 65% compared to its competitor. Evidently this shows Qantas is the number one
preferred airlines compared to other competitor airlines like Virgin, Tiger Airways and Emirates
airlines. However the situation is not the same in South East Asian region as Qantas only managed
to obtain about 15% of market share compared to likes of Air Asia who leads the market share with
60% in this region. Conversely, this is not a concern for the airlines as the airlines managed to
generate revenue of 5 billion dollars, with a predicted passenger growth of 4.9% which is equivalent
to 2.9 billion passengers by 2034.
Service quality
Service quality is referred to a valuation of how good a delivered service meets the customer's
expectation. Upper management

Case Study : Jetblue Ipo Valuation Finance
Group Case: JetBlue IPO Valuation Finance 6806, Fall 2014 Abrar Khayyat Rajesh Maraj Veronica
Paez November 10, 2014
Problem Statement
Only two years in existence, Jet Blue decided to become a public company and issue an initial
public offering. Jet Blue's decision came in 2002, just as the airline industry experienced a
substantial downturn following the terrorist attacks of September 2011. Despite these challenges, Jet
Blue remained profitable and experienced aggressive growth. In order to support this enormous
growth and offset portfolio losses, the public offering seemed to be best course of action.
Jet Blue decided its IPO price should be in the range of $22–$24 per share and communicated this to
the investment community. The underwriting team at Morgan Stanley forecasted excess demand
from investors for the 5.5 million shares of the Jet Blue IPO, and subsequently filed for an increase
in the share price to a new range of $25 to $26 per share. After raising the stock price, Jet Blue and
Morgan Stanley felt that there was still tremendous demand and became worried of that the share
price was still too low. Management became concerned and fragmented opinions surfaced on how to
proceed. The US economy remained stagnant and the airline industry was especially hit hard; failing
to offer the share price at an equilibrium price could potentially hamper Jet Blue's access to the
capital markets in the future and affect the market value of the company.

British Airways
Student Number:
Module: Sales and Marketing for Tourism, Hospitality and Leisure
Assignment: Company Report and Promotional Plan
Tutor: Catherine Bedwei–Majdoub
Module code: TH50040E
Intended: Managing Director
Contents Page
1. INTRODUCTION
1.1 Industry
1.2 Sector
1.3 Company Overview
2. MARKETING MIX
2.1 Product
2.2 Price
2.3 Place
2.4 Promotion
3. SWOT – Internal & External Analysis
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats
4. PEST ANALYSIS
4.1 Political
4.2 Economic
4.3 Social

4.4 Technological
5. COMPETITIVE ADVANTAGE: Porter's 5 forces
5.1 Rivalry amongst existing competitors
5.2 Threats of entry
5.3 Threats of substitute
5.4 Power of buyers
5.5 Power of ... Show more content on Helpwriting.net ...
An optimum marketing mix offers the right product at the right price in the right place at the right
time, supported by an appropriate promotion, in order to ensure sales. (Adock)
2.1 Product
The initial stage of the marketing mix should be able to identify the business's product, where in this
case would be the seats that are being sold by British Airways as the main product and then other
extras that can also be purchased for example when booking a flight you can also add on
accommodation, car hire and upgrades etc. In addition British airways also sell travel insurance to
their customers.
2.2 Price
The pricing on seats is based on many different factors, what competitors are offering, what season
you're flying and what route you're flying. British Airways have a system called 'BA value
calculator' this compares the prices of two of their competitors Ryan Air and Easy Jet. They compare
the price of all three airlines based on that's charging what for their service. The price list shows
charges that you may occur when making a payment with a standard debit card, checking in, and
access to seating, checked in bags, hand luggage and food and drink. (British Airways)
2.3 Place
Thirdly, the main hub in which British Airways operate from is London Heathrow with franchise
and code share alliance BA fly to more

How The 21st Century Defines Corporate Social...
Introduction
The objective of this research paper is to describe how the 21St Century defines corporate social
responsibility in relation with the triple bottom line concept, guiding the airline industry into
becoming a forward–thinking industry embedding sustainability into their core of business
operations to create shared value for business and society. I will define corporate social
responsibility and areas of social responsibility in the airline industry at the beginning of the paper
and proceed with how it ties into the bottom line concept. Next, I will give brief examples of airlines
such as JetBlue Airways, and British Airways how they apply these concepts into their mission. In
conclusion, I will express my own thoughts about how customers and employees have more choices
from the industries than they had in the past. They are more aware of the ethical and environmental
stance of todays' industries.
Corporate Social Responsibility (CRM)
Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit
society (Businessnewsdailycom, 2016). CSR may also be referred to as "corporate citizenship" and
can involve incurring short–term cost that do not provide an immediate financial benefit to the
company, but instead promote positive social and environmental change (Root, 2007).
The airline industries faces many responsibilities. The airline industry rely heavily on it's decision
making process due to its major concern, which is

The Importance Of Effective Communication Within A Team...
This case study will focus on a case where the care provided to the patient had to be changed to
meet altered patient requirements and the importance of effective communication within a team and
how this was accomplished. Gibbs reflective cycle (1988) will be used to evaluate practice and the
outcomes, whilst adhering to Local trust policies (2015) and NICE guidelines (2012).
Confidentiality will be maintained in accordance with Health and Care Professions Council (HCPC,
2012).
This case study will follow a gentleman on the dental list for the extraction of his lower left wisdom
tooth. Before the operating session began the whole team participated in a team brief as part of the
World Health Organisation (WHO, 2009) and in line with local trust policy (2015), to discuss the
care and requirements for each patient on the days operating list. There were no concerns or special
requirements highlighted for this patient. Dental surgery ****
The patient arrived in the anaesthetic room with a health care assistant (HCA), he was an elderly
gentleman with a BMI of 35 ====handover. Once he was settled on the trolley all the routine
checks (like ) of his consent forms and care plan were completed and confirmed by both the patient
and the anaesthetist prior to starting the anaesthetic, to ensure his details were correct. In accordance
with The Association of Anaesthetics of Great Britain and Ireland (AAGBI, 2007) guidelines, the
patient was connected to the required monitoring, this

Impact Of Globalization On The Airline Industry
Introduction
1 This essay will assess how globalisation has impacted on the airline industry using British
Airways as an example to illustrate this change had on the industry as a whole. This essay will
attempt to show how the airline industry and British Airways in particular coped with thesee change
and how neoliberalism thinking allowed and supported this fundamental change to happen.
Critical analysis of external and internal environment using strategy tools has also been considered.
This essay will outline the fundementals of globalism as well as Neoliberalism, the political thinking
behind it. The research includes a review of academic books, journals, articles and websites. It also
covers the critical account of globalization on British Airways stating its strengths and weaknesses .
The Airline industry is a large and constantly growing industry. It facilitates economic growth,
international investment and world trade and is therefore central to other industries as well for
globalisation. There are various forces which lead to globalisation in airline industry. Key drivers of
change are forces likely to affect the structure of an industry; sector or market. (1).
2 Globalisation is the process by which the world is becoming increasingly interconnected as a
result of massively increased trade and cultural exchange. Globalisation has increased the
production of goods and services. The biggest companies are no longer national firms but
multinational corporations with

My Passion For Medicine
Caring for a child in their moment of need is just one of the countless times when I felt for certain
medicine is my calling. Through volunteering as an emergency room technician and witnessing my
grandfather's decline in health, I realized that I am both passionate and enamored with medicine. I
find myself time and time again, inspired and exhilarated to observe and work with doctors, nurses,
and support staff to help people in their time of need.
My passion for medicine developed starting in the eighth grade. I received a call from my mother
saying my grandfather was being rushed to the emergency room. The doctors explained that he had
severe acute pancreatitis and was being rushed to surgery. As soon as I arrived my grandfather was
being taken into surgery. The feelings of helplessness and despair loomed over me not knowing if he
was going to survive the surgery. He spent over nine months in the intensive care unit in and out of
surgery as well as another year in and out of the hospital. After witnessing my grandfather's health
plunge it lead me to realize I want to be able to care for people and their families. Seeing the sick
and injured in the hospital made me want to take action, I wanted to make an impact and help these
people. From that point on I made a promise to myself to help others and to leave a positive impact
on them.
I went on to take a CPR(cardiopulmonary resuscitation) course which teaches what to do if someone
is in cardiac arrest. Soon after I

Porters 5 Forces and the Domestic Aviaition Industry in...
EXECUTIVE SUMMERY
There are only two major airlines in the Australian domestic aviation market, Qantas and Virgin
Blue. Qantas has introduced a subsidiary, Jetstar, to compete directly with Virgin Blue in the 'low
cost carrier' market and Qantas still hold the majority of the market share with 65%. Virgin Blue
continues to increase their presence in the market holding the remaining 35%.
At the end of March 2003 Virgin Blue posted a profit before tax of $158 billion, $58 billion over
their budget and over $100 billion on last year's results. Virgin Blue also received the best
EBITDAR per plane for any airline in the world, beating Qantas by $900,000. This means that the
challenge for Virgin Blue is to continue to offer the cheapest ... Show more content on
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A new entrant to the airline industry does not have any trouble with their distribution channels, as
the only distribution required is that of marketing their service, which is open to any company who
wishes to do so.
In the case of Virgin Blue there was no cost disadvantage because Virgin Atlantic had been
operating for many years and so the company was aware of how to operate an airline business and
Qantas did not have a great deal of advantage over them in the industry. Unfortunately n the airline
industry any one who wishes to enter is required to invest a great deal of money, as it is an
expensive industry. The economies of scale and capital requirements may deter new business who
are just starting to enter but an existing business such as the Virgin empire are able to invest the
money into starting out in the airline industry in Australia.
The biggest challenge facing any new entrants and Virgin Blue is competing with the brand
identification of Qantas and the following that they have from the Australian public. When Virgin
Blue first entered the market they were also competing with Ansett for customers and since the
collapse of Ansett, Virgin Blue and Qantas had to compete for their customers. Qantas has
established a frequent flyer program to keep

Jetblue Airways And Azul Brazilian Airlines
David Neeleman founded the Jetblue Airline Company in February 1999, under the name "NewAir."
David G. Neeleman is a Brazilian–American entrepreneur who has founded three commercial
airlines; Morris Air, JetBlue Airways and Azul Brazilian Airlines. In April, JetBlue placed a $4
billion order with Airbus Industries for up 75 new A320 aircraft, and commences leasing
arrangements for another eight aircraft. In July, JetBlue reveals that all its aircraft will offer 24
channels of live satellite television at every seat, a first for the airline industry. In September,
JetBlue receives an unprecedented exemption for 75 take–off and landing slots at John F. Kennedy
International Airport (JFK). On December 4th 1999 JetBlue takes delivery of its first Airbus A320
aircraft. Several of JetBlue 's executives, including Neeleman, are former Southwest Airlines
employees. JetBlue started by following Southwest 's approach of offering low–cost travel, but
sought to distinguish itself by its amenities, such as in–flight entertainment, TV at every seat and
Sirius satellite radio. JetBlue was one of only a few U.S. airlines that made a profit during the sharp
downturn in airline travel following the September 11, 2001 attacks. In October 2005, JetBlue 's
quarterly profit had plunged from US$8.1 million to $2.7 million largely due to rising fuel costs.
Operational issues, fuel prices and low fares, JetBlue 's hallmark, were bringing its financial
performance down. In addition, with

Case Analysis Of Embry Riddle Aeronautical University
Product Offering
BABAJIDE .O. BANKOLE
MBAA 523
March 8TH, 2015
EMBRY RIDDLE AERONAUTICAL UNIVERSITY
INTRODUCTION
The product or service offered by a firm is to a large extent determined by the market segment the
firm wants to capture. And in most cases, when the firm knows what segment of the market they
want to capture, it makes the decision of their product offering easier. A good way to further explain
this would be to consider two movie theaters one operating near a university campus and one
located in the down town part of the city, the cinema close to the school would easily identify their
market as student and offer price ranges and viewing times that are tailored to suit the lifestyle of a
student while the cinema operating downtown might not be incline to pursue that same strategy they
can price their can decide to sell their tickets at a higher price because they are not targeting the
same markets. Although this paper isn't about movies, the example above I hope show how the
segments the company is targeting sometimes helps determine the product the company offers.
In the airline industry, the two major market segments that can be readily identified are, (1) the
Business travelers and (2) the Leisure traveler. This two segments to a large extent help airlines
decide where to focus the first segment is driven by high ticket prices which helps airlines maximize
the airlines yield

British Airways
Assignment A Magazine Article 'BRITISH AIRWAYS – A Personal View'
Introduction
You will investigate the British Airways and provide a personal, but informed, view of the company.
The assignment will give you the opportunity to apply your understanding of the Business
Environment to the analysis of an international business from a range of different perspectives:
considering how businesses set their objectives, influence their stakeholders, control their costs and
fix their prices within the context of a particular national environment (the UK). The submission
should be suitable for publishing in a specialist 'business' magazine.
Deliverables
The article based on your investigation and analysis should be no longer than 3,000 ... Show more
content on Helpwriting.net ...
– To survive and not falling down under the downturn crisis.
– To give new concept about aviation industry.
– Focus on our values
– Focus on cargo industry and give it priority to keep it ahead.
– Improve terminals and make them more comfortable and not tedious.
– Enlarge parking and strengthen security system.
– Pay more care to people in special needs.
– Make people feel themselves at home while they are in the air
– Provide excellent service to people show good hospitality.
– Make client satisfied

– Don't lose any customer or supplier
– Maximize profits to shareholders and owners
– Cooperation among coworkers to reach the target we are pursue .
Value
Everyone working with BA feel responsibility, loyalty towards it to keep it growing up, keep quality
high and everyone give their best to the firm, that appear clearly in the worker reaction toward the
economic crises since 7,000 British Airways employees have volunteered for schemes in support of
the airline's cost reduction programme. Their actions will save the company up to £10 million as BA
website and several media sources said (1)
Market
In order to stay exist BA focus on needs of customers and suppliers as service provider company,
Pay more care of the customer to make

Summary of the Research: Treatment of Post-stroke...
In their study titled Treatment of post–stroke dysphagia with repetitive transcranial magnetic
stimulation, Khedr, Abo–Elfetoh and Rothwell (2009) aimed to investigate the therapeutic potential
of rTMS over the esophageal motor cortex for treating post–stroke dysphagia. The authors rationale
for the purpose of this study is that dysphagia often follows a stroke. Due to the numerous and
potential grave effects of dysphagia, developing best practices which ameliorate the condition has
been long considered a priority.
Twenty–six patients with dysphagia resulting from stroke participated in this study. All patients
suffered monohemispheric stroke and were assigned randomly to treatment and sham treatment
groups. Fourteen patients were assigned to the treatment group and twelve patients were assigned to
the sham treatment group. Patients received repetitive transcranial magnetic stimulation (rTMS)
treatment over the esophageal motor cortex to the affected motor cortex for five consecutive days
with pulses at intensity levels of 120% over their hand motor threshold for 300 pulses. Motor
disability and dysphasia were assessed "before and immediately after the last session and then again
after 1 and 2 months" (p. 155).
The group that received real rTMS treatment demonstrated significantly greater improvement over
the sham treatment group in motor disability and dysphagia symptoms. Improvements were seen in
dysphagia score, and Barthel index scores. These improvements were

Airline Industry : Southwest Airlines
The Airline industry has been around for decades, but in the long run it is still a pretty new type of
industry. Therefore, there are still growing pains that need to be worked out. There are many small
companies, but the major Southwest competitors are Delta/Northwest, Continental/United, JetBlue,
and Allegiant.
Southwest continues to have to fight for consumers against these airlines. There are a few strategies
being implemented by competitors that Southwest Airlines needs to be concerned about. One major
recent strategy is that large companies are merging to create even large conglomerates. These
mergers have given those companies some extra advantage when it comes to certain regional
markets. They don't have a monopoly but their hold on consumers in an area rises tremendously.
Also, it allows them to control the fare prices in regions where they are the majority. Southwest
Airlines could lose consumers to some of these mega companies because they may offer more flight
times on certain routes. Consumers may be willing to pay more if times work better for them.
However, these mergers could be detrimental because consumers like to have options and the prices
they offer may be too high.
The strategies being offered by smaller companies are much different than the merger companies.
The small companies are implementing low fare price strategies. These companies are directly
competing with Southwest Airlines' low price strategy. Southwest could lose consumers to other
similar

Pharyngeal Phase
Pharyngeal Phase Despite the fact that the pharyngeal phase of swallowing is the most complex,
from start to finish the entire phase takes less than one second. Sensory receptors at the back of the
tongue and anterior faucial pillars are stimulated by the sensation of the bolus, and trigger the
pharyngeal phase of swallowing. Additionally, the oropharynx detects and relays sensation
information related to the viscosity and consistency of the bolus, which then influences the
physiology of the pharyngeal swallow. Nevertheless, the swallow is also under volitional control, as
one can be triggered without stimulation to the posterior oral structures (Logemann 1997; Corbin–
Lewis, Liss, & Sciortino, 2005). Once the pharyngeal phase is triggered, ... Show more content on
Helpwriting.net ...
During quiet breathing, the diaphragm contracts upon inhalation, causing the abdomen to depress
and the ribcage to expand. Due to the pleural connection between the ribcage and the lungs, the
expansion of the ribcage forces the lungs to expand as well. As the volume of the lungs increases, air
rushes in through diffusion. Upon exhalation, the diaphragm relaxes, causing the ribcage and lungs
to recoil without muscular assistance. Air rushes back out of the lungs, exiting through the mouth
and nose.
Forced breathing (such as during exercise) and speech breathing require greater muscle involvement
for both the inhalation and exhalation portions of the respiratory cycle. Speech breathing involves
rapid, forceful inspirations, and proportionally less time is spent inhaling than spent exhaling
(Owens, Metz, & Farinella, 2011). The muscles of forced inhalation (see Appendix B) assist by
increasing the size of the thoracic cavity, allowing more air to enter the lungs. In addition, the
muscles of forced inhalation contribute to the "checking" action that maintains support of the
ribcage, preventing collapse (Taylor, 1960). The muscles of forced exhalation (see Appendix B)
force the diaphragm upward, compressing the ribs, and thereby allowing the speaker to control the
flow of air necessary for

Assignment 2: Mergers and Acquisitions
Look up at the sky, it's a bird, it's a plane, no it really is a plain. All across the United States and all
over the world there are a number of companies that are constantly seeking to expand each by a
number of different means; some companies are going public, others are buying assets from other
companies, and some companies are merging. Mergers happen every day whether we realize it or
not there are a number of different smaller companies out there that either by or acquire another
company's assets or acquire the whole company itself. The whole merger process can be
complicated and also can be quite simple one company seeks to expand and another cease to
liquidate some assets, the reasons for this are as different as each company. One ... Show more
content on Helpwriting.net ...
Some people will be happy with the merger others will be skeptical with, some people will lose their
benefits such as
03
frequent flier miles and an executive club rooms at the airport. It seems with this new merger that
how well the airline is doing is in a matter of opinion some people are saying that the benefits from
American were not transferred over others are saying to the benefits from past American were
transferred, the same thing as being said of US Airways past customers. According to a Washington
Post article a man out Tucson Arizona says that America is treating his customers even worse
because now his American Express card no longer gives them access to the admirals club in the
Phoenix lounge. Others are set because America is getting rid of something they call bereavement
fares, which is a discount on tickets that people buy for funerals because they'd have to leave right
away they don't have time to actually shop around for a better price. The discount was not a great
one but at least they would something, in the wake of the post merger American would have to get
rid of this to coincide with US Airways policies. (Elliott, 2014) On the other side of this merger a
woman from Washington who is a frequent flier was happy to find out that have benefits from US
Airways was carried over into the new company which includes a waiver for checking in

Changing the Culture at British Airways Essay
1. What was life like at "old" British Airways?
Employees were embarrassed to mention they worked for the company.
British Airways stumbled into its 1979 state of inefficiency in large part because of its history and
culture.
British Airways faced the worst crisis in its history in the late 1970's early 1980's.
Unless they took immediate action they were heading for a loss of at least £100 million within that
present financial year.
They faced the potential that by that following April they had losses close to £250 million in two
years.
A special bulletin was written by then chief executive Roy Watts issued to all staff stating the
following:
Even as I write to you, our money is draining at the rate of nearly £200 a ... Show more content on
Helpwriting.net ...
3. What were the critical factors in the successful transformation?
King launched their Survival plan– "tough, unpalatable and immediate measures" to stem the
spiraling losses and save the airline from bankruptcy. The radical steps included reducing staff
numbers from 52,000 to 43,000, or 20 percent, in just nine months; freezing pay increases for a
year; and closing 16 routes, eight on–line stations, and two engineering bases. It also dictated halting
cargo–only services and selling the fleet, and inflicting massive cuts upon offices, administrative
services, and staff clubs.
In June of 1982, BA management appended the Survival plan to accommodate the reduction of
another 7,000 staff, which would eventually bring the total employees down from about 42,000 to
nearly 35,000. BA accomplished its reductions through voluntary measures, offering such generous
severance that they ended up with more volunteers than necessary. In total, the airline dished out
some £150 million in severance pay. Between 1981 and 1983, BA reduced its staff by about a
quarter.
On September 13, 1982, King relieved its 36–year–old advertising account was being replaced by
Saatchi & Saatchi. One of the biggest account changes in British history, it was King's way of
making a clear statement that the BA direction had changed.
In April of 1983, British Airways launched its "Manhattan Landing" campaign. King and his staff
sent BA management

How Does Predictive Use Finances Can Determine The End...
One of the most beautiful places in the world is the country of Thailand. While one could
conceivably spend months attempting to see all that it has to offer, a dream vacation of 14 days in 10
years, or even 15 years' time, is planned now in order to establish if the cost change over time can
contribute to the desire to visit this wonderful country or if it will prove to be too financially
strenuous for one person to undertake. The examination lists an outline of require funds at the
current market price and reviews how much money would be required to be saved in a 10 percent
annual interest mutual fund for each respective timeframes of 10 years of 15 years. The examination
will also address a variety of factors and components concerning the trip as they pertain to finances
and investments. The assessment will ultimately illuminate the relation to the value of money over
time and a desirable serviced or good(s). The examination will also draw attention to how predictive
use of finances can determine the end value of investment, which in this case relates to the desire (or
not) for the aforementioned dream vacation. Estimated Costs at 2016 Market Price Flight on United
Airlines roundtrip from Phoenix Sky harbor to Bangkok: $1,563.42 Transport from airport to hotel
Anantara: $5 USD 4 nights at a rate of $144.00 per night: $576.00 Daily allowance in Bangkok for
sightseeing and eating $60x4: $240 Train from Bangkok Kanchanaburi is $10 usd 4 nights in hotel
the

British Airways: Largest Airline in the UK
British Airways (BA) is the flag carrier airline of the United Kingdom, based in Waterside, near its
main hub at London Heathrow Airport. It is the largest airline in the UK based on fleet size,
international flights and international destinations and second largest measured by passengers
carried, behind easyJet.
The British Airways Board was established in 1971 to control the two nationalised airline
corporations, BOAC and BEA, and two smaller, regional airlines, Cambrian Airways, from Cardiff,
and Northeast Airlines, from Newcastle upon Tyne. On 31 March 1974, all four companies were
merged to form British Airways. After almost 13 years as a state company, that was sold in February
1987 as part of a privatisation plan by the ... Show more content on Helpwriting.net ...
In 1981, the airline was instructed to prepare for privatisation by the Conservative government. Sir
John King, later Lord King, was appointed Chairman, charged with bringing the airline back into
profitability. King was credited with transforming the loss–making giant into one of the most
profitable air carriers in the world, while many other large airlines struggled.[9] The flag carrier was
privatised and was floated on the London Stock Exchange in February 1987.[10] In July 1987,
British Airways effected the takeover of Britain 's "second" airline, British Caledonian.[11]
The formation of Richard Branson 's Virgin Atlantic Airways in 1984 created a strong competitor for
BA. In 1993, the intense rivalry between British Airways and Virgin Atlantic culminated in the
former being sued for libel arising from claims and counter claims over a "dirty tricks" campaign by
BA against Virgin. British Airways ' campaign against Virgin included poaching Virgin Atlantic
customers, tampering with private files belonging to Virgin and PR undermining the reputation in
the City. Following a libel case, British Airways agreed to pay £110,000 damages to Virgin (and
£500,000 to Branson) and £3 million legal costs causing BA management to apologise
"unreservedly" for the alleged "dirty tricks" campaign. An action filed in the US in 1993 by Virgin
against BA over domination of the trans–Atlantic routes was

The Incident Of The Air Ticket Counter From Delta Airlines
It was a cold December night, the trees were rustling and the snow was falling. The Salekins were
ready to leave to the airport.The older siblings were arguing the young kids couldn't find their stuff.
Then all of a sudden the hour hand struck eight and everybody rushed to the car like the scene from
Home Alone. We were suppose to leave at 7:30p.m because the airport was one hour away and our
flight was at 9:00p.m. While we were driving we almost crashed with a old blue truck that seemed
like it had been through a lot.What happened was we were driving and as my dad was accelerating,
the truck just came out of no where and cut us off.What the heck! So we arrived at the airport and
when went to get our tickets the employee at the ticket ... Show more content on Helpwriting.net ...
Most people want the window seat, but once you get there you realize how hard it is to get to the
bathroom.I got to sit in the middle, its not to close to the end but also not to close to the
walkway.Once everyone was settled I remembered I forgot my money at home. I remembered I had
not brought any of my money I was going to use in New York. I thought I would not be able to buy
any chocolate or snow globes to add to my collection. Luckily this wasn't a problem, because I
remembered my dad owned me twenty bucks. He owed me twenty bucks because he borrowed it
from me once to pay the grass cutter, because he had forgotten to get money from the bank. I know
it wasn't a lot, but I could still by a cheap ten dollar snow globe form a kiosk at the mall. As I was
watching a movie, it paused for an announcement. The pilot was telling us that our departure would
be delayed. When I heard this I started to cry. My brother beat me up as he always does when he
sees me cry, so I stopped. Finally after three hours we arrived to the JFK International Airport.
When we arrived to the airport we had a hard time finding our aunts and cousins that were suppose
to be there to pick us up. We were expecting to see two tall men and a short lady. So we spent two
hours searching for them around the airport. I did not mind this because this gave me a opportunity
to see all the cool stores and statues in the airport. Eventually we found them in a Starbucks

Aviation Industry
Indian Aviation Industry
 Aviation is the design, development, production, operation, and use of aircraft, especially
heavier–than–air aircraft. Aviation is derived from avi, the Latin word for bird.
 Aviation industry can be segmented into two i.e. Civil Aviation, Military Aviation
 Civil aviation is one of two major categories of flying, representing all non–military aviation,
both private and commercial. Civil aviation includes two major categories:  Scheduled air
transport, including all passenger and cargo flights operating on regularly–scheduled routes and
 Non–scheduled air transport service: It is an air transport service other than the scheduled one and
may be on charter basis and/or non–scheduled basis. The ... Show more content on Helpwriting.net
...
KINGFISHER AIRLINES
 Vijay Mallya is the CEO of KINGFISHER AIRLINES
 Kingfisher Airlines was established in 2003. It is owned by the Bangalore based United Breweries
Group.
 Kingfisher Airlines launched its domestic air service operations in May 2005.KFA was promoted
by UB group and offered a single class– "Kingfisher Class".
 It started its international operations on 3 September 2008 by connecting Bangalore with London.
 Its head office is Kingfisher House in Vile Parle (East), Mumbai.
 Kingfisher Airlines is one of the seven airlines to be ranked as a 5–star airline by the independent
research consultancy firm Skytrax
 Kingfisher operates more than 375 daily flights to 71 destinations, with regional and long–haul
international services
Vision Statement: "The Kingfisher Airlines family will consistently deliver a safe, value–based and
enjoyable travel experience to all our guests."

VALUES
 Safety: This is our overriding value. In our line of business, there is no compromise.
 Service: We are all in the hospitality business; we must always seek to serve our guests and gain
their trust, goodwill and loyalty.
 Happiness: We seek to build an organization with people who choose to be happy, and will
Endeavour to influence our guests and co–workers to be happy too.
 Teamwork: We will succeed or fail as a team. Each one of

Benefits Of The Client Virgin Australia
Introduction
In this business report, the management problem and research needs of the client Virgin Australia
will be presented, as well as research about the company and its industry in order to proceed with
market research in solving the management problem. Virgin Australia has many sources of
information to be consulted, and they have no limitations on the type of research methods used. The
budget for this project is approximately $60,000, and this project is to be completed by 1 July 2016.
Business Overview
Air travel is a very competitive industry, with people choosing flight as a time–efficient mode of
travel to get to far away destinations for leisure or work purposes.
Virgin Australia Airlines is Australia's second largest airline after its main competitor Qantas.
Formerly known as Virgin Blue, it was founded by British businessman Richard Branson and former
Virgin Blue CEO Brett Godfrey in 2000. It is primarily a domestic flight service, with short–haul
international flights to neighbouring countries and islands such as New Zealand and the Cook
Islands launched in 2011. After being listed on the Australian Stock Exchange in 2003, Virgin
Australia expanded their focus to gaining a greater share of the corporate market. They introduced a
new frequent flyer program, online and self–service check–in, and flexible airfares to attract the
business traveller. Virgin Australia aimed to increase the quality of their service to compete with
new competition from Qantas' new

Analysis of British Airways
TABLE OF CONTENTS PAGE
1. British Airways: Overview 4
2. Key stakeholders 4
3. Mission and objectives 5
4. Market structure 6
5. Managing diverse cultures 7
6. Economic changes, fiscal and monetary policy 8
7. Regulation 11
8. Conclusion and Recommendations 12
9. References 14
Executive Summary
British Airways has focused its mission and objectives towards satisfying its key stakeholders that
include employees, customers, Government and the British public. The company has been
successful in dealing with cultural differences that arise between the UK and foreign countries,
adopting a geocentric approach to hiring workers. The airline has also created a flexible organisation
that responds quickly to the changing needs of ... Show more content on Helpwriting.net ...
Eventually, keeping in mind the interests of its key stakeholders, British Airways reverted to its
former marketing campaign (Balmer et al., 2013).
3. Mission and objectives
The objective of the airline is to focus on the consumer by providing maximum customer care whilst
simultaneously being known as one of the world's most responsible airlines. In this regard, the
company introduced 'one destination', which is a corporate responsibility program designed to raise
awareness on environmental issues promoting diversity and inclusion of minorities in the
workplace. This helps create a corporate culture that understands the varying needs of consumers
from different ethnic backgrounds (British Airways, 2014).
To achieve this objective, the company set several long–term and short–term goals that promoted
accountability, transparency and corporate citizenship whilst creating a flexible environment that
responded effectively to consumer preferences. Table 1 illustrates the company's 5 main short–term
goals.
Table 1: British Airways short–term goals

Short–term goals Description
Focus on long–haul premium customers Long–haul premium customers are vital for the company's
profitability and market share
Outstanding customer service Innovation is encouraged to provide customer service that
differentiates BA from rivals
Increase presence in key global cities Expand in key global

The Pioneers Of Aviation By Orville And Wilbur Wright...
Orville and Wilbur Wright brothers were the pioneers of aviation since its first flight performed in
1903 in a heavier than the air machine in North Carolina; but it was not until World War II, when in–
flight travel achieved a prominent place in other countries, prompted the beginning of a new way of
communication and a new business.
When the reorganization of the airlines in operation occurred, the network of scheduled flights from
fixed itineraries comprehensive and competitive race began in improving the services they offered,
such as trained attendants to deal effectively with passengers during flights. Leaning on the technical
evolution and the race of modernization and progress, service airline has managed to prevail and
win the battle brilliantly, that is why every day many services are efficient such as reservation
systems, baggage handling, documentation, and others. Commercial aviation is an activity that is
created from the need to transport people and goods, hence airlines became an option as business.
The Boeing Company was a small military contractor and was one of the best trading companies in
the world, because it's advanced technology that was used in warplanes, then those advances
changes were incorporated into commercial aviation.
The U.S. airline industry is one of the most varied and active in the world, even though the latest
years this industry have been struggling to make revenues and profits. Thus, among all the regulated
business within United

British Airways : International Airline
British Airways ('BA' or ' the Company') is the largest international airline in the UK, and it also
leads the global premium airlines in the world (British Airways, 2014; MarketLine, 2015). BA's
principal company has been located in London and uses Heathrow Airport as its 'super hub'. BA
owns Heathrow Airport Terminal 5, which has been evaluated as the best terminal in the world, to
provide high quality services for passengers (NDC Case Study, 2015).
British Airways also try to balance between short–term benefits and long–term opportunities. In the
short term, British Airways plan to cooperate with reliable travel agents to offer special services to
meet customer and agents' needs and wants to achieve to win–win–win situation. In the Long term,
British Airways try to establish a flexible and innovative platform, and to create a cooperative
environment in the airline industry.
This report is a strategic review of British Airways. It has used various tools to analyze internal and
external environment of the British Airways, and provide valuable recommendations. In generally,
today's airline market becomes more and more competitive. BA also getting chances to increase the
number of passengers and expand market size mainly due to British Airways has good brand image
and reputation. The Company devotes to provide high quality service for passengers, and also
undertake relevant responsibilities, especially on its social and environmental responsibilities, such
as setting up aim

Strategic Management of British Airways Company
Strategic Management of British Airways Company Introduction Transportation plays an essential
role to the success of many businesses and organizations. Without efficient transportation, many
supplies and raw materials will not be brought from one place to another. It has been reported that
humans have always needed to get around from place to place, making the act of walking a
limitation on the distance traveled and the things they could carry. Consider the innovations that
help humans travel around and transport cargo, including automobiles, ships, and airplanes (2006).
Through these innovations, humans were able to effectively and efficiently move from one place to
the next with the convenience of bringing luggage and ... Show more content on Helpwriting.net ...
However, during this time a number of smaller UK airline companies had started their operations, so
in 1935, these airlines merged to form the original privately owned British Airways Ltd. The British
Government in 1939 nationalized the airlines and after the Second World War, the airlines were
combined to form the British Airways in 1974 (2006b). The driving factor behind alliances is long–
term profitability, and their formation tends to be for strategic reasons, such as accessing larger
markets, establishing global brand loyalty and building hub–to–hub traffic (1998). This move is
advantageous for the airline to service more passengers and establish market reputation. Alliances or
merges are part their strategic management plan, as being part of the strategy formulation and
implementation. Strategy formulation and implementation is an on–going, never–ending, integrated
process requiring continuous reassessment and reformation, is dynamic, and involves a complex
pattern of actions and reactions ( 2006). Being dynamic, airlines tend to always innovate and
improve their actions to further enhance the quality of their service. In addition, another way for the
British Airways to cope with serious competition from other airlines, it continuously provides itself
changes and innovation for better services. Strategic management, having its characteristic of being
dynamic and complex, enables the British Airways to accommodate change. This

Jetblue
JetBlue Airways Corporation (NASDAQ: JBLU) is an American low–cost airline with its main base
John F. Kennedy International Airport, also in Queens.
In 2001, JetBlue began a focus city operation at Long Beach Airport in Long Beach, California, and
another at Boston's Logan International Airport, in 2004. It also has focus city operations at Fort
Lauderdale – Hollywood International Airport and Orlando International Airport. The airline mainly
serves destinations in the United States, along with flights to the Caribbean, The Bahamas,
Bermuda, Colombia, Costa Rica, Dominican Republic, Jamaica, and Mexico. As of November 8,
2010 JetBlue serves 62 destinations in 21 states (including Puerto Rico), and eleven countries in the
Caribbean and ... Show more content on Helpwriting.net ...
On April 19, 2010, JetBlue announced new service from Bradley International Airport in Hartford,
Connecticut starting on November 17, 2010. They will offer twice daily non–stops (four daily
departures) to Fort Lauderdale and Orlando.
C. OBJECTIVES AND DEFINITION OF THE PROBLEM STATEMENT
The case evaluation aims to achieve the following:
1. To determine the best stock valuation model applicable to JetBlue's IPO shares
2. To distinguish the difference of using different stock valuation models
3. To calculate the offering price of the new IPO shares
4. To confirm if the share price suggested by management is reasonable or not
5. To identify the risks involved in oversubscribed shares
Based from the stated objectives above, the following were defined for the case:
MAIN PROBLEM TO BE RESOLVED: What would be the appropriate offering price for the new
IPO shares of JetBlue Airways Corporation listed in NASDAQ which would not only help the firm
raise short–term capital requirements but would also provide positive returns to its shareholders in
the future?
UNDERLYING PROBLEM(S)/ISSUE(S) TO BE RESOLVED:
1. What should be the best stock valuation model applicable to JetBlue's IPO shares?
2. What would be the impact of these valuation models on the calculated offering price for its IPO
shares?
3. Is the

Case Study : Jet Airways Management Perspective
Management Perspectives
Jet Airways Management Perspective
Assignment–1
Trimster1–2016
Submitted to
Mark Johnson By: Bethapudi Praveena
Student ID: 00148891T
Executive summary:
Jet Airways started its journey as an air taxi operator on 1 April 1992.commercialt its operations
were started on 5 May 1993 with Boeing 737–300 aircraft. Scheduled airline status was granted on 4
January 1995 to jet airways. Jet air was owned by Naresh Goyal, which is used as sales and
marketing for foreign airlines in India – So the CEO of launched Jet Airways as a full–service
scheduled airline to compete against other Indian Airlines.
International operations of Jet began from Chennai to Colombo in March 2004. The company has
80% of its ... Show more content on Helpwriting.net ...
As two airlines offering cheaper travel, India 's flag suffered lose of passengers and it provided
cheaper tickets. Indigo and Go Air, resulting in a full–fledged fare war, followed this.
Table of contents page no
1. Introduction. 4
2. Background. 4
3. Impacts of Managers on organisational processes 5
4. Ethics and Ethical practice in jet airways 6
1. Introduction:
The purpose of this report is to analyse the roles and functions of managers their challenges and
risks involved in this jet airways and to discuss the impact of values, ethics and diversity on the
culture of jet airways and explain about the performance of managers in Jet airways. Explains
decision making of managers and about stakeholders of the organization and how managers can
create effective relationships with stakeholders and motivate them.
2. Background:
Jet airways, Headquarters in Mumbai, India, make the first move as an Air Taxi Operator in April
1992 and set things for Commercial Operations a Year Later, in 1993. As Of January 2015, It lead

Over 116 Daily Flights to About 73 Destinations both In India Domestic and International.
(Jetairways.com, 2016).The total number of permanent employees of the Company as on 31st
March 2015, was 13,527

A Case Study On Southwest And Will Address Acquisitions
Mergers and acquisitions have always been around and have been popular in the United States for
decades. It has been said that that mergers and acquisitions have contributed to the reconstruction of
businesses during the 80's and 90's. The following is an analysis of a case study on Southwest and
will address acquisitions, mergers, and restructuring. Acquisitions are popular in the United States
and there are many reasons why a company decides to acquire another company. Companies will
decide to acquire a business in order to increase market power. Market power happens when a
company sells its good or services above competitive levels. If a company attains a high market
power, it can become a leader (Hitt, Ireland, & Hoskisson, 2015). Acquisitions that are "competing
in the same industry as the acquiring firm is called a Horizontal acquisitions" Horizontal
acquisitions also increase a company's market power. According to the class textbook, horizontal
acquisition are a result in higher performance when a company have similar characteristics (Hitt,
Ireland, & Hoskisson, 2015). For example, has somewhat of the same strategy and decision–making
styles. Another type of acquisition is vertical acquisitions, which refers to a company who purchases
a supplier or a distribution of products they use. A vertical acquisition gives the firm additional
controls (Hitt, Ireland, & Hoskisson, 2015). A merger is a strategy where two companies agree to
combine. Mergers are popular among

Airway Assesment Of The Difficult Airway Before Manipulation
CHAPTER III
AIRWAY ASSESMENT IN TRAUMA PATIENTS Identification of the difficult airway before
manipulation is the Holy Grail of clinical management. It is the first step in preparing for patient
care. Selection of airway devices, techniques, and procedures all pivot on airway evaluation (Carin,
2008). Preoperative examination of the airway is essential. Identification of patients with a
potentially difficult airway before anesthesia allows time to plan an appropriate anesthetic
technique. Previous anesthetic records should always be consulted. However, a past record of
normal tracheal intubation is no guarantee against difficulty on subsequent occasions as airway
anatomy can be altered as in trauma affecting the airway. The presence of stridor or hoarse voice is
warning sign for the anesthetist. As it is impossible to identify all patients with a difficult airway
during preoperative assessment, the anesthetist must be prepared to manage the unexpected difficult
laryngoscopy (Alan et al,. 2001).
 Historical Indicators of Airway Difficulty: The intent of obtaining an airway history is to elicit
previously known factors indicating that airway management has been (and likely will be) difficult.
Any patient who is awake and capable of coherent conversation should be asked about prior
intubation and ventilation successes or failures. Some patients possess a Medic Alert bracelet
indicating a history of difficult intubation or ventilation and this can be useful in obtunded

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