Marketing Plan for Enlil Wind Turbine

ENLIL VERTICAL AXIS WIND TURBINE
Marketing Plan for Ireland
ABSTRACT
This is a marketing plan for Enlil vertical axis
wind turbine invented by Deveci tech labs.
This marketing plan is for Ireland market.
This is a group assignment created by a
group of MBA students of Dublin Business
School.

1
Names Touseef Ahmed
Nauman Mirza
Prakash Kumar
Chanderjeet Yadav
Student Number
(in order of names)
10375436
10376134
10350059
10373593
Course MBA
Module Title Marketing Innovations
Module Code B9MK114
Lecturer Juan Fravega
Assessment Title Group Presentation for Marketing Innovations

2
Table of Contents
Executive Summary ....................................................................................................................................................3
Introduction................................................................................................................................................................3
Value Proposition .......................................................................................................................................................4
External Marketing Audit ...........................................................................................................................................4
Internal Marketing Audit............................................................................................................................................5
SWOT Analysis........................................................................................................................................................5
Segmentation .........................................................................................................................................................7
Targeting.................................................................................................................................................................7
Differentiation........................................................................................................................................................8
Positioning..............................................................................................................................................................9
Marketing Objectives .............................................................................................................................................. 10
Sales Objectives................................................................................................................................................... 11
Core Marketing Strategy ......................................................................................................................................... 11
Target Markets .................................................................................................................................................... 11
Competitor Target............................................................................................................................................... 15
Competitor Advantage: USP................................................................................................................................ 15
Marketing Mix ......................................................................................................................................................... 15
Budget ..................................................................................................................................................................... 16
Control..................................................................................................................................................................... 17
Conclusion ............................................................................................................................................................... 18
References............................................................................................................................................................... 18
Task distribution of the group:................................................................................................................................ 20
Group meetings held for this project:..................................................................................................................... 20

3
Executive Summary
In this report, the marketing plan initiated by Enlil Turbines has been focused on with the help of various marketing
tools implemented by the company. It sheds light on the features that differentiate Enlil Wind Turbine from rest
of the product category and moreover it has carbon footprint sensors and developed with the help of IoT platform.
The marketing objectives will also involve the revenue collection and sales margin of the company in its growth
and maturity phase. Enlil marketing objectives is based on the unique features and wind energy generating
capability of the wind turbines.
Introduction
• As per world data, Ireland consumes about 23.79 billion kWh annually. Per capita this comes at 4,942
kWh. Ireland produces 25 billion kWh which is 106% of its own consumption. 18% of this energy comes
from wind and is projected to grow to 50% of the whole energy consumption. This means that Ireland is
going to invest heavily towards its expansion of renewable energy goals.
• Enlil vertical axis wind turbine is a product of Devecitech, originally from Istanbul, Turkey. Enlil is a vertical
axis turbine is designed to capture one of the most important renewable energy sources wind power, by
using the dynamics of modern cities. It’s an addition to commonly known turbines. This turbine converts
winds generated by oncoming traffic into electricity. Enlil wind turbines generate 1kW of electrical energy
per hour and has a life expectancy of 15 years or more. ‘Enlil’ is designed to capture the fast and
continuous flow of all traffic on the roads. The solar panels located on top of the turbine provide extra
electricity to be captured by generating approximately one kilowatt of energy per hour. Enlil can easily

4
provide the average daily electricity needs of two households. Due to the small and compact size, the
design-make is able to work in maximum efficiency even in confined areas while using the city’s dynamics
to produce renewable energy. Enlil uses its built-in sensors to provide comfort and safety to the city. Due
to its modular structure Enlil can be assembled and disassembled in just a few minutes, specially at places
like metro buses where the traffic flows constantly and rapidly at public places like gardens, parks and
beach sites, at our houses, work-places and without damaging the gift of nature Enlil strives to produce
the need for green energy all around the world.
• We are planning to license it from Devecitech and launch this revolutionary technology in Ireland. Along
with the help of some tech partners and the favouring climate of Ireland, we are sure that this will be
successful.
Value Proposition
Apart from just generating electrical energy as similar to other wind turbine technologies, Enlil wind turbines have
some unique features that adds up in its unit value and higher return:
• It measures CO2 level of the surrounding environment. We can also say that it can measure the air quality.
• Solar powered wind turbines. Enlil combines with the solar panel to generate extra bit of electricity.
• Free wi-fi. Enlil can be wi-fi enabled to provide accessible internet.
• Traffic Surveillance camera. Enlil is also armoured with traffic surveillance cameras to ease out traffic on
the roads and record essential criminal information.
• Earthquake Sensors. Enlil has this ability of sensing earthquakes and trigger an alarm because of its
tectonic sensors.
• Traffic speedometer. Enlil can also be used to keep a check on over-speeding and accidents.
Our clients will be the one buying our wind turbines to generate some eco-friendly electricity. These mostly will
be government authorities and private electricity suppliers.
External Marketing Audit
Using ICEDRIPS model:
Innovation: Enlil Wind Turbines operates on vertical axis mechanism. Its long turbines are fixed horizontally to
enable minimal space coverage and maximum utilization. Energy creation and storage is coupled with other
additional features as mentioned earlier to make it on par with latest technologies and demands.
Competitors: If we talk about producing renewable energy, then across Ireland there are two major competitors
Heverin Renewable energies and Turbotricity. No threats as of now.
Economic: Average cost per unit of energy in kilowatt in Ireland is 17 cents. At an average, an individual spends
840 Euros. Our Wind Turbine can create 1kWh energy which means that it can create 8760kWh of energy per year
i.e., 1489 Euros of energy per year.
Demographics: Average wind speed in Ireland is recorded between 11kmph and 28kmph. This makes Ireland a
very favourable country for renewable energy production.

5
Regulatory: Irish government gives 15% off on installation of renewable energy devices to general public as well
as industrial estates to promote usage of renewable energy.
Infrastructure: Enlil wind turbine is designed to be fitted across Highways, Ring Roads, Sea Shores, Rooftops of
buildings and houses. All the basic required infrastructures are already present and just have to be utilised.
Partners: We are going to need 3 partners for this business who would help us in the following:
• Devecitech: Licensing and manufacturing partners who would ship the product to Ireland for further
distribution.
• Electrical partners such as ‘ess’ who could help us in installing and then maintaining the wind turbines.
• Transportation partners such as ‘ncc’ who could help us getting it from Turkey to Ireland as of now.
Social Trends: Due to a changing shift towards rapid increase in acceptance of renewable energy, technological
innovations such as Enlil has a huge potential.
Internal Marketing Audit
SWOT Analysis
SWOT analysis is an analysis that analysed the strengths, weakness, opportunities and threats of a certain
organization. According to Hill (2018) Swot analysis is the process performed by the management to identify
possible internal and external factors which can have impact on company’s future growth. Strengths and weakness
of the company are the internal factor, whereas opportunities and possible threats for company are external
factor. For startups and new business, it’s very vital part of planning process, although stabled businesses also do
perform Swot analysis gradually for being competitive. Swot analysis is important because it helps organization to
use its resources efficiently. By identifying the strengths, it helps to determine how to use available resources in
an efficient manner, it will result in higher production and higher production brings more revenue to company.
Whereas identifying weaknesses of business, by focusing on them and try to do further improvements for better
customer retention. It will result in better operation. Continuous assessments of operations and improvements in
it is very important for organization for staying ahead of its competitors. Discovering further opportunities
available to business for extension and possible threats which business will encounter in future leads the business
for further growth in long run. Following is the SWOT analysis of the Enlil Turbine:
Strengths
a) Compact Size: the major strength of Enlil Turbine on which it’s producer can bet to be ahead of its
competitor is that it is very small in size as compare to traditional wind turbines. It can be installed
anywhere like rooftops, in parks, near to sea side, on roads.
b) Multi-Purpose: apart from generating energy from blowing wind it has solar panel on above of to generate
energy from sunlight as well. Furthermore, it is internally equipped with a tool to measure carbon
footprint in environment and to identify earthquake like situation in the area. Therefore, it is solving multi-
purpose in single price.
c) Easy Install and transport: due to its compact size it is very easy transport for one place to another. Also
because of its smaller size it is very easy to install with limited manpower. Its compact size is a reason for
its low maintenance as well very few man hours is required for its servicing.

6
Weakness
a) Low production: one of the major drawbacks of Enlil Turbine is that its energy production level in day is
very low as compared to traditional wind turbine. This is a major concern and its manufacturer must
overcome from it to be more competitive.
b) Small storage batteries: the next weakness of Enlil Turbine is that it has very small batteries to store
energy. Nurturer must need to come up with some ideas to connect it directly to the grid.
c) Extra Transportation Required: its batteries need to be change on time to time when they are at full level,
so it brings extra cost for transportation of batteries and apart from it also need extra space to store
batteries which at full level. Therefore, manufacturer must have to overcome this weakness as soon as
possible.
Opportunities
a) Can replace traditional farm lands: if all its weakness will be overcome then it can replace traditional wind
farm land which are currently operating in Ireland as it is cheaper than traditional wind turbine. Also, it
serves as multi-purpose device.
b) Extend business to other European countries: as per it’s benefits there is a very great opportunity for Enlil
wind turbine for being a major contributor in generation of green energy in other European countries.
Threats
a) Chances of Damage by road accident: as Enlil main objective is to generate energy from the wind produced
by moving vehicle. It will be installed on footpaths so it very likely to get damages in road accidents.
b) Chances of replacement: as whole world is turning towards green energy. Therefore, on every day basis
new products are being developed and tested around the world. So, there is a very great chances of
replacement if any good products comes into market. To tackle this situation manufacturer must be aware
of what is happening around and make changes according to it to remain in market.

7
Segmentation
The ENLIL Company has three types of market segmentation according to the improvement needs of the company.
All the segmentation procedure is done according to the business partners of the organization. The first segment
involves B2B marketing system as it involves more than 200 wind farms in Ireland currently working for the
country. In the second segment the company involves in B2C marketing procedure. In this segment company deals
with households and housing societies and hence can make direct contract with household peoples. In third
segment the company is involved with B2G business and thus they can make direct deal with the government like
electrical department for generation of electricity. Thus from the views of Sullivan, 2018, it can be stated that as
the company has directed it’s segmented towards different paradigms, it is made a multiple segmentation. Though
from the view of Cross et al. (2017), this segmentation process applied by the company has provided them many
financial benefits as well as wide opportunities, yet diverse segmentation can lead to risks. Focusing on three
different platforms would require adequate resources, relationship management and satisfaction, which has high
chances to get on a faulty track with wide segmentation (Dolnicar et al. 2018). On the other hand they should
make separate segments for the foreign customers to increase their business in global market.
Targeting
There are mainly two targeting groups for the organisation. Their primary targets are the government agencies
like Road transport department, electricity supply board and weather forecast department. As the requirements
of the government agencies are high in the country and thus they are ready to provide bulk payments to the
company. As opined by Dietrich et al. (2017), there is a problem also with this target group that to supply huge
requirements the company involves all its employees and thus unable to spend extra time and money to spread
their business in global market. On the other hand the secondary target group for the organization is the general
public households in Ireland as solar powered turbines can easily be installed on the top of the roof to generate
electricity within home. As per the reports of Irish Times, there has been a growth of installation of wind turbines
by 20% in the year 2017. Wind now meets, 26% of the Ireland’s electricity demand, which shows the fact that
targeting the above stated members or industries would be favourable for ENLIL to foster their product or service
(Sullivan, 2018).

8
Figure 1: Benefits of above targeting
(Source: Sullivan, 2018)
Differentiation
The differentiation strategy is based on the way in which Enlil Wind Turbines offers features that are different and
efficient from other turbines or sources of energy production. It is named after the Mesopotamian God of winds
and the differentiation features it provides revolves around its structure which increases the efficiency of the
rotating blades. The wind blades of Enlil turbines have curved airfoil so that the wind energy can be utilized to its
maximum potential. According to Dibb et al. (2015), the wind energy generated is on a continuous basis since the
turbines are planted mostly in the streets of Ireland the blades rotates by the force generated from the vehicles
passing by and is backed up by solar energy. The solar energy is generated from the solar panel situated above
the turbine (Devecitech, 2018).
In accordance to Thomas et al. (2015), this can be used as marketing strategy in promoting the product features
using 4 P’s of marketing strategies. It has the capability of producing energy at the rate of 1KW/h and has
earthquake definition features (Devecitech, 2018). This adds to the uniqueness of the product beneficial for its
differentiation in the sustainable energy producing section of Ireland market. The device USP can be used in
marketing Enlil Turbines such as the measurement capacity of the turbine in respect of air quality, tremors, carbon
dioxide and humidity. It has a lower wind startup speed and can be used in areas where tall structures are not
allowed.
26%
20%
0%
5%
10%
15%
20%
25%
30%
Wind now meets Ireland’s
electricity demand
growth of installation of wind
turbines
Series1

9
Positioning
The aim of the company is to establish them in an appropriate position in the market that can help the company
to produce proper items according to the needs in the market. Thus the produced turbines by the company should
generate more amounts of electricity comparing to the average capacity by the turbines produced by their
competitors. At the same time the objective of the company is to deliver such turbines that can reduce the
production cost per units. These two factors can help the company to grow their business and brand image in
local market and gain more revenue by attracting more customers from Ireland (Dolnicar et al. 2018). On the other
hand there is a problem also associated with their target as it can increase developmental cost within the
organisation. That can increase the labour costs and the total production cost also. Therefore, it can lead to the
price increase of their products that can reduce satisfaction level in the customers in Ireland (Cross et al. 2017).

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Marketing Objectives
The marketing objectives must be made so that the overall objectives of Enlil are achieved with the help of desired
revenue collection by selling wind turbines. The marketing objectives must be selected based on the sales and
strategies objectives of the company. The business objectives are defined before formulating the ways in which
marketing of the product will be conducted and accordingly strategies are designed. The strategic objectives in
this case revolve around the following targets:
a) The foremost and prime strategic marketing objective of Enlil will be to reach or have 25% market share
in wind energy production section of Ireland by the end of the year 2025.
b) It will aim to develop its employee base and targeted an employee number of 100. Moreover, efforts will
be made to retain and continue with them for the next 3 years.
c) The project will be extended for 5 years over three different nations and to set up assembly units of the
wind turbine parts by 2020 (Worlddata.info, 2015). It also aimed at having an ease of installation and
maintenance of the wind turbines
8500
11500
13500
9400
0
2000
4000
6000
8000
10000
12000
14000
16000
0 0.2 0.4 0.6 0.8 1 1.2
Cost/unit
kWh
Enlil Heverin Turbotricity Wind Energy Direct

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Sales Objectives
Sales objective of Enlil Turbine are:
a) To cross 500-unit sales during the first year itself and
b) To cross 10,000-unit sales within 2020.
Figure 3: Marketing Objectives
(Source: Created by Author)
Core Marketing Strategy
Target Markets
1. Busy Roads and Highways: The wind from the fast-moving vehicles, especially the big vehicles like trucks
and buses, can now be used to generate power. The highways could be turned into generators. This
energy could not only be utilized by the nearby households, but for maintenance of the roads.
2. Windfarm owners: Wind farm owners can now benefit from these vertical turbines. These are
comparatively easy to install.
3. Utility companies: Utility companies such as petroleum, gas, and power can benefit from thee turbines.
Not only these turbines could provide electricity for their industrial setups, but also become the on-road
asset. Companies such as Shell, EirGrid, Tullow Oil, Veolia Water, to name a few. (gradireland, n.d.)
500 unit
sales in first
year, 10,000
unit sales by
2020
100 Employees
25% market
Share by
2025

12
4. Electric car companies: Electric car companies could also benefit from these turbines. The turbines could
be installed by the companies on the highways. This could not only ease the consumer but could also add
to the brand value of the company
5. Household: People can now install these turbines in their houses. The wind power is a bit complicated to
be utilized by small scales like households. But after knowing the correct weather conditions it can be
used as another source of renewable energy. It can take the benefit of net metering. Net metering s when
you connect the turbine to the traditional power grid and provide energy. Also, to install this turbine for
houses, consumer needs to understand the monthly or yearly consumption of energy.

13
6. Roof tops of household buildings: Another beneficial market for this product would be the real
estate owners. These turbines could provide energy to daily electricity needs of two houses. This
could add to the attractiveness of the buildings for the people seeking for accommodation there.
7. Fishery and Recreational Boats: The ships, boats and small watercraft have used sails for over
years. This could not only capture wind energy but now it can turn it into power. (jrank, n.d.)

15
Competitor Target
• Sanya Street lamp: One of the competitors is Sanya Street lamps. It is one of the solutions
provided by UGE for outdoor power hunger. The lamp can be installed on road sides, parks, cycle
paths and more.
One of the main targets and motive of ENLIL is to supply electricity to the roads and their maintenance.
The competitive advantage of ENLIL over Sanya Street lamp is its versatility as compared to the latter. On one
hand where Sanya Street lamp is capable of providing light power, ENLIL which takes up lesser space can perform
for various power needs of local residence as well. (buczynski, 2012)
• Eco Wind Power: Eco Wind Power operates 5 wind farms in Ireland. There are 52 turbines
installed in these farms which generate 67 MV of power.
Although it has been a member of Irish Wind Energy Association, the turbines and their installation is restricted to
only wind farms.
• Wind Energy Direct: Wind Energy Direct installs turbines at the sites of busineses, and they
provide them with electricity at discounted rates. The market is restricted to only businesses on the
country side.
Competitor Advantage: USP
The above-mentioned organizations, products are restricted to certain markets. The ENLIL is designed in way with
vertical blades, that are curved so that they acquire maximum wind. This makes them efficient to be used to run
small scale businesses as well as for household.
The size of ENLIL enables it to be used in those areas as well, where there are restrictions on heights.
Marketing Mix
• Product
The product ENLIL is named after the Mesopotamian god of winds.
The USP of this product lies in its design. Blades are long and vertical and they rotate about a vertical axis. This
design enables it to acquire least space.
The blades are slightly curved which makes the utilization of wind energy maximum. The blades are made up of
air foil. (jeremiah, 2018)
• Promotion
The product will be marketed through-out Ireland with a strong presence on Social media.
Daily post on Facebook and Instagram will be made. There will be interaction with the consumers on these portals
to inform them about the benefits of ENLIL and why they need it in their lives.
There will be a strong emphasis on the importance of accommodating renewable sources of energy in our lives.

16
There will also be Radio advertisement once a day with 104.8 fm, at the time of maximum listener traffic.
Also, billboards will be used to flash the product name and its design
• Place
The promotions with billboards will be done across Dublin and counties around Dublin, to start with.
The warehouse will be located in Dublin, for the consumers who want a demo before purchasing a product.
To create awareness about the product, we will install the turbines on highways, near electric car charging points,
in association with TII.
• Price
The ENLIL will be priced around €8,500.
Since, the average electricity consumption of a household costs €1500, per year.
If the turbine is used by 2 households, then its cost can be recovered in 5 years. After this period, the electricity
will be free of cost for these houses. (moneyguideireland, 2018)
Budget
Budget is known as planning to spend money on certain operations. Before any business reach to its final output
they need to spend specific amount of money on different operation. Budgeting gives an instinct to company
whether they have enough money to carry out all the operations. If they don’t have enough money to do all the
things to do, then with the help of budgeting company can prioritize the activities which must be done. It is
necessary for all the business whether it is big or small, new or old. Following we have our budgeting plan for our
business model:
Revenue 2018/19
Sales revenue 4250000
(Less sales returns and allowances)
Service revenue 425000
Interest revenue
Other revenue
Total revenue 4675000
Expenses
Advertising 20000
Bad debts
Commissions
Inventories 350000

17
Depreciation
Employ benefits
Furniture and equipment
Insurance 5000
Interest expenses
Maintenances and repair
Office supply
Vehicle and transportation 20000
Rent 60000
Research and development
Salary and wages 300000
Travel
Utilities 8000
Others
Total expenses 763000
Net income before taxes 3912000
Income tax expense 584375
Total income 3327625
Control
A marketing plan without control measures is literally hypothetical in this modern era. Since we plan to license
and sell our product in Ireland, we will be having some Key Performance Indicators for our marketing plan such
as:
• Return on Investment. We will keep a check on capital invested and return/revenue generated.
• Sales Numbers. We can also monitor our progress by number of sales made on periodic basis.
• Customer response. Customer response and feedback will also be analysed to improve the product and
increase customer satisfaction quotient so that we can influence word of mouth marketing of our
product.
• Partner Response. Stronger partner relation ensures reliability and capability to serve best to
customers.
• Competitor Response. Response of competitors will ensure as well as indicate if we ae moving in the
right direction or if we need to change/update our marketing strategy.

18
Conclusion
From the research report, it can be concluded that the Enlil turbines are designed to utilize the maximum benefits
of the road traffic since they are powered or run by the force created by the moving vehicles all day around. The
vehicles makes the blades rotate at a speed capable of producing 1KW/h wind energy that has been one of the
products USP. It can also measure the air quality, humidity and carbon dioxide level of the atmosphere. It is IoT
based that makes retrieval of data in an easy process and it can be connected in a network and controlled by the
use of few clicks.
YouTube link for video:
https://www.youtube.com/watch?v=MjgIYJ_9aIM
References
• YouTube video, Devecitech, (2018) ‘Enlil Vertical Axis Wind Turbine’. Available at:
https://www.youtube.com/watch?v=MjgIYJ_9aIM (Accessed on 4th August)
• Irish Wind Energy Association, (2018). Available at: https://www.iwea.com/ (Accessed on 4th August)
• Devecitech, (2018) Available at: http://devecitech.com/ (Accessed on 28th July)
• Sustainable Energy Authority of Ireland, (2017). Available at:
https://www.seai.ie/resources/publications/Irelands_Energy_Projections.pdf (Accessed on 27th July)
• Sustainable Energy Authority of Ireland, (2017). Available at: https://www.seai.ie/resources/energy-data/
(Accessed on 4th August)
• Sustainable Energy Authority of Ireland, (2017). Available at:
https://www.seai.ie/resources/publications/Energy-in-Ireland-1990-2016-Full-report.pdf (Accessed on
4th August)
• Worlddata.info, (2015). 'Energy consumption in Ireland', Available at:
https://www.worlddata.info/europe/ireland/energy-consumption.php (Accessed on 4th August)
• Ireland2050.ie, (2015). 'Where does Ireland get its electricity?', Available at:
http://ireland2050.ie/questions/where-does-ireland-get-its-electricity/ (Accessed on 24th July)
• energy.sourceguides, (2016),'Wind Energy Manufacturers in Ireland’. Available at:
http://energy.sourceguides.com/businesses/byGeo/byC/Ireland/byP/wRP/byB/manufacturers/manufac
turers.shtml (Accessed on 24th July)
• f6s, (2018), 'ENLIL- Vertical Axis Wind Turbine'. Available at: https://www.f6s.com/enlil-
verticalaxiswindturbine (Accessed on 24th July)

19
• hill, B. (2018). Why Perform a SWOT Analysis?. [online] Smallbusiness.chron.com. Available at:
https://smallbusiness.chron.com/perform-swot-analysis-5050.html [Accessed 24 Aug. 2018].
• BigCommerce. (2018). What is a SWOT Analysis, and why is it important?. [online] Available at:
https://www.bigcommerce.com/ecommerce-answers/what-is-swot-analysis/ [Accessed 24 Aug. 2018].
• Cross, J.C., Belich, T.J. and Rudelius, W., 2015. How marketing managers use market segmentation: An
exploratory study. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference,
2(1), pp. 531-536.
• Kuntz, K.D., Collado-Vega, Y.M., Collier, M.R., Connor, H.K., Cravens, T.E., Koutroumpa, D., Porter, F.S.,
Robertson, I.P., Sibeck, D.G., Snowden, S.L. and Thomas, N.E., 2015. The solar wind charge-exchange
production factor for hydrogen. The Astrophysical Journal, 808(2), pp.143-178.
• Venter, P., Wright, A. and Dibb, S., 2015. Performing market segmentation: a performative
perspective. Journal of Marketing Management, 31(1-2), pp.62-83.
• Dietrich, T., Rundle-Thiele, S. and Kubacki, K., 2017. Segmentation in Social Marketing (Vol. 1). Berlin :
Springer.
• Dolnicar, S., Grün, B. and Leisch, F., 2018. Market Segmentation. In Market Segmentation Analysis,
[Online] 3(2), pp. 3-9. Viewed on :< https://link.springer.com/chapter/10.1007/978-981-10-8818-6_1>
• Sullivan, O’, K. 2018. 2017 a record year for installing wind energy capacity in Ireland. Irish Times. Available
at: https://www.irishtimes.com/business/energy-and-resources/2017-a-record-year-for-installing-wind-
energy-capacity-in-ireland-1.3390680 [Accessed on 12 August 2018].
• Mymoneycoach.ca. (2018). What is Budgeting and Why is it Important? | My Money Coach. [online]
Available at: https://www.mymoneycoach.ca/budgeting/what-is-a-budget-planning-forecasting
[Accessed 24 Aug. 2018].
• buczynski, b., 2012. inhabitat. [Online]
Available at: https://inhabitat.com/uges-new-hybrid-streetlight-goes-off-grid-for-big-savings/
• gradireland, n.d. gradireland. [Online]
Available at: https://gradireland.com/career-sectors/environment-and-natural-resources/top-
employers-in-the-utilities-energy-and-renewables-sector
• jeremiah, 2018. spark online. [Online]
Available at: http://sparkonline.com.ng/2018/06/generating-power-enlil-turbine.html
• jrank, n.d. jrank.org. [Online]
Available at: http://science.jrank.org/kids/pages/274/Harnessing-Wind-Power.html
• moneyguideireland, 2018. moneyguideireland. [Online]
Available at: http://www.moneyguideireland.com/much-average-electricity-bill.html

20
Task distribution of the group:
Touseef Ahmed Executive Summary,
External Marketing Audit,
Control, Conclusion
Compilation
Nauman Mirza Core Marketing Strategy,
Marketing Mix Decisions
Prakash Kumar Segmentation, Targeting, and Positioning,
Marketing Objectives
Chanderjeet Yadav Internal Marketing Audit,
SWOT Analysis
Budget
Group meetings held for this project:
Meetings Group Members Purpose
[Presentation + Report]
Meeting 1 All Identification of Agenda and Task distribution
Meeting 2 All Status and cross-check of assignment
Meeting 3 All Correction and Compilation of assignment

Marketing Plan for Enlil Wind Turbine

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